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Master Thesis. Brand Architecture. Customer Based Brand Equity on Social Medi...
This document provides an introduction and background to a master's thesis that aims to analyze negative electronic word-of-mouth (eWOM) about the Apple iPhone on Facebook. Specifically, it will examine a Facebook page called "We Hate Iphone!!" to understand how negative eWOM may impact customer-based brand equity for Apple and its iPhone brand. The introduction discusses the importance of understanding negative consumer content in social media and its potential effects on brand image and corporate reputation. It proposes that the study will use a case study research design and grounded theory analysis methods to qualitatively analyze posts on the Facebook page in order to understand motivations for consumer dissatisfaction and rejection of the brand. The results are expected to provide practical
What is social media NOW?
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations have increasingly adopted social media strategies in their marketing.
- Social media has leveled the playing field, allowing individuals and groups to connect and organize in new ways. Events like political protests in Iran have been amplified through social media.
The importance of Social Media on Corporate Reputation
The document summarizes a master's thesis defense on the importance of social media on corporate reputation. It includes an introduction, objectives and methodology, structure of the thesis, concepts of corporate reputation and social media, the importance of social media on corporate reputation, and conclusions. The thesis analyzed how social media positively and negatively impacts corporate reputation through a conceptual study and survey of 553 young Turkish consumers on their social media behaviors and opinions of corporate social media activities. The conclusions found that social media is an effective tool for companies to communicate with consumers and influence large groups but also poses risks like cyberattacks that companies must manage carefully.
NIIT Presentation 1
The document introduces NIIT's open day program which includes a presentation, institute tour, and individual meetings. It outlines NIIT's vision to be the top choice for industrial training by working closely with industry, providing practical hands-on training, and developing real skills in trainees. The credentials of NIIT include partnerships with large UK colleges and qualified industrial experienced staff. The training uses UK vocational standards and includes a work ethics program. Phase one focuses on engineering training which has three levels and four types, with options for full-time or part-time attendance. Training includes practical, theory, and key skills elements. NIIT also offers a wide range of short courses in office/secretarial, technical, management
Social Media Project Presentation (PPT) for NIIT
This presentation discusses the top social media platforms, with a focus on Facebook. It provides statistics showing that Facebook has the most users and is the most effective platform. It describes some of Facebook's key features, such as status updates, photo sharing, and ads. It argues that Facebook will likely remain the number one social media platform for the next three years if it continues to innovate and address issues like security, privacy settings, and fake profiles. The presentation was delivered by Soumen Chakraborty and Kamalkali Maity.
Facebook Presentation
This is a Powerpoint presentation on Facebook. The presentation is geared towards teachers and parents of middle school students. This serves as an introduction to Facebook, highlighting the pros and cons.
Facebook Powerpoint
Facebook is a free social networking website that allows users to connect with friends, family, and make new connections. It was founded in 2004 by Mark Zuckerberg and others. Users can create profiles to share photos, information, messages and videos. While it allows users to share and connect, it's important to keep personal information private and use privacy settings to control what is shared. Parents should also talk to children about being safe online.
Recommended
Master Thesis. Brand Architecture. Customer Based Brand Equity on Social Medi...
This document provides an introduction and background to a master's thesis that aims to analyze negative electronic word-of-mouth (eWOM) about the Apple iPhone on Facebook. Specifically, it will examine a Facebook page called "We Hate Iphone!!" to understand how negative eWOM may impact customer-based brand equity for Apple and its iPhone brand. The introduction discusses the importance of understanding negative consumer content in social media and its potential effects on brand image and corporate reputation. It proposes that the study will use a case study research design and grounded theory analysis methods to qualitatively analyze posts on the Facebook page in order to understand motivations for consumer dissatisfaction and rejection of the brand. The results are expected to provide practical
What is social media NOW?
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations have increasingly adopted social media strategies in their marketing.
- Social media has leveled the playing field, allowing individuals and groups to connect and organize in new ways. Events like political protests in Iran have been amplified through social media.
The importance of Social Media on Corporate Reputation
The document summarizes a master's thesis defense on the importance of social media on corporate reputation. It includes an introduction, objectives and methodology, structure of the thesis, concepts of corporate reputation and social media, the importance of social media on corporate reputation, and conclusions. The thesis analyzed how social media positively and negatively impacts corporate reputation through a conceptual study and survey of 553 young Turkish consumers on their social media behaviors and opinions of corporate social media activities. The conclusions found that social media is an effective tool for companies to communicate with consumers and influence large groups but also poses risks like cyberattacks that companies must manage carefully.
NIIT Presentation 1
The document introduces NIIT's open day program which includes a presentation, institute tour, and individual meetings. It outlines NIIT's vision to be the top choice for industrial training by working closely with industry, providing practical hands-on training, and developing real skills in trainees. The credentials of NIIT include partnerships with large UK colleges and qualified industrial experienced staff. The training uses UK vocational standards and includes a work ethics program. Phase one focuses on engineering training which has three levels and four types, with options for full-time or part-time attendance. Training includes practical, theory, and key skills elements. NIIT also offers a wide range of short courses in office/secretarial, technical, management
Social Media Project Presentation (PPT) for NIIT
This presentation discusses the top social media platforms, with a focus on Facebook. It provides statistics showing that Facebook has the most users and is the most effective platform. It describes some of Facebook's key features, such as status updates, photo sharing, and ads. It argues that Facebook will likely remain the number one social media platform for the next three years if it continues to innovate and address issues like security, privacy settings, and fake profiles. The presentation was delivered by Soumen Chakraborty and Kamalkali Maity.
Facebook Presentation
This is a Powerpoint presentation on Facebook. The presentation is geared towards teachers and parents of middle school students. This serves as an introduction to Facebook, highlighting the pros and cons.
Facebook Powerpoint
Facebook is a free social networking website that allows users to connect with friends, family, and make new connections. It was founded in 2004 by Mark Zuckerberg and others. Users can create profiles to share photos, information, messages and videos. While it allows users to share and connect, it's important to keep personal information private and use privacy settings to control what is shared. Parents should also talk to children about being safe online.
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