Implementation of Impact & Benefit agreements and resource revenue sharing with Canadian Aboriginal communities
Chief Glenn Nolan, Missanabie Cree First Nation and Board member of the Prospectors and Developers Association of Canada
Implementation of the Canadian government’s CSR strategy for Canadian extractive companies operating abroad.
Carlos Rojas-Arbulú is Deputy Director, Corporate Social Responsibility and National Contact Point for the OECD Guidelines for Multinational Enterprises, Foreign Affairs and International Trade Canada
Experiences in Establishing a National PWYP Coalition or Campaign
Large membership base, national governance structure Azerbaijan.
Gubad Ibadoglu, Azerbaijan NGO Coalition for "Increasing Transparency in Extractive Industries"
In a chaotic world, where storytelling, marketing, advertising & technology are beginning to intersect, the importance of branded content is rising. A deeper partnership with relevant content surely fast-tracks brand advocacy and growth.
But content marketing is not new. Brands have invested for many years in content, such as long-form film, advertiser-funded programming, advertorials or branded magazines. However several things have now evolved, including the types of brand investing in it and the mindset of the marketers behind it. Today, Brands think more like publishers and build strategies around content production and distribution.
This deck focuses on the importance and showcases the process of creating a robust content strategy.
Implementation of Impact & Benefit agreements and resource revenue sharing with Canadian Aboriginal communities
Chief Glenn Nolan, Missanabie Cree First Nation and Board member of the Prospectors and Developers Association of Canada
Implementation of the Canadian government’s CSR strategy for Canadian extractive companies operating abroad.
Carlos Rojas-Arbulú is Deputy Director, Corporate Social Responsibility and National Contact Point for the OECD Guidelines for Multinational Enterprises, Foreign Affairs and International Trade Canada
Experiences in Establishing a National PWYP Coalition or Campaign
Large membership base, national governance structure Azerbaijan.
Gubad Ibadoglu, Azerbaijan NGO Coalition for "Increasing Transparency in Extractive Industries"
In a chaotic world, where storytelling, marketing, advertising & technology are beginning to intersect, the importance of branded content is rising. A deeper partnership with relevant content surely fast-tracks brand advocacy and growth.
But content marketing is not new. Brands have invested for many years in content, such as long-form film, advertiser-funded programming, advertorials or branded magazines. However several things have now evolved, including the types of brand investing in it and the mindset of the marketers behind it. Today, Brands think more like publishers and build strategies around content production and distribution.
This deck focuses on the importance and showcases the process of creating a robust content strategy.
