InstaMaze provides spiritual content distribution, e-commerce, and media promotion services. It has three business units: 1) distributing spiritual content, 2) operating an e-commerce marketplace for spiritual products/services called Temple Yatri, and 3) promoting spirituality through media with Divine Features. InstaMaze has transformed from focusing only on business-to-business (B2B) to also including business-to-consumer (B2C) through Temple Yatri and Divine Features. It has also expanded its channels of growth and revenue streams beyond mobile to include online and print.