The document discusses the importance of storytelling in communication, particularly for nonprofits, emphasizing that effective stories contain a clear structure involving a hero, conflict, and resolution. It highlights the need for new nonprofits to distinguish themselves in a crowded market by clearly communicating their unique narratives. Resources and guidance on organizing and crafting these stories are also provided to enhance engagement and understanding.

1. Who’s Telling YOUR Story? Increasing the effectiveness of your communication, one story at a time Marc A. Pitman, FundraisingCoach.com

2. More New 501(c)3’s Each Year Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/

8. Huge DNA picture strand

9. Campfire picture with people talking

10. Sylvan Learning Center

11. Sylvan Learning Center New Scientist, May 2005

12. More New 501(c)3’s Each Year Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/

16. A trip to the grocery store

17. Set structure of storytelling 2300 years ago Beginning, Middle, End

18. Set structure of storytelling 2300 years ago Beginning, Middle, End Has a hero

19. Set structure of storytelling 2300 years ago Beginning, Middle, End Has a hero Needs CONFLICT (hero+obstacle=conflict)‏

20. Set structure of storytelling 2300 years ago Beginning, Middle, End Has a hero Needs CONFLICT (hero+obstacle=conflict)‏ The storyteller works to help the listener be immersed in the story

21. Storytelling for Dummies

22. Storytelling for Dummies Act 1: Get hero up a tree

23. Storytelling for Dummies Act 1: Get hero up a tree Act 2: Throw rocks at him

24. Storytelling for Dummies Act 1: Get hero up a tree Act 2: Throw rocks at him Act 3: Get him down

25. Hero must be a person

26. Your Stories = Your Culture

27. Your Stories = Your Culture “ Genesis” Story

28. Your Stories = Your Culture “ Genesis” Story “ Balaam” Stories

29. Your Stories = Your Culture “ Genesis” Story “ Balaam” Stories “ Job” Stories

30. Your Stories = Your Culture “ Genesis” Story “ Balaam” Stories “ Job” Stories “ Nehemiah” Stories

31. Your Stories = Your Culture “ Genesis” Story “ Balaam” Stories “ Job” Stories “ Nehemiah” Stories “ Revelation” Stories

32. Picture of Elevator Or people in an elevator

33. Organizing Stories The Rule of 3’s

34. Organizing Stories The Rule of 3’s 0. Define Your Jennifer

35. Organizing Stories The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes

36. Organizing Stories The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes 2. 3 Channels

37. Organizing Stories The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes 2. 3 Channels 3. 3 Times a Month for 3 Months

38. Repeat. Repeat. Repeat.

39. Horse vet picture

42. Wrap up Problem:Tons of new nonprofits; outpacing population Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you Climax: The ah-ha of someone saying your script back to you!

43. Wrap up Problem:Tons of new nonprofits; outpacing population Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you Climax: The ah-ha of someone saying your script back to you!

44. Wrap up Problem:Tons of new nonprofits; outpacing population Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you Climax: The ah-ha of someone saying your script back to you!

45. Storytelling Resources Andy Goodman www.agoodmanonline.com Cliff Atkinson www.sociablemedia.com Marc A. Pitman www.fundraisingcoach.com [email_address]