The television industry in India has grown significantly in recent decades. There are now over 800 television channels in India, with the majority being general entertainment channels and news channels. Television ownership has also increased substantially, with over 145 million households now owning a television set. While Doordarshan was previously the sole broadcaster, private channels and DTH services have expanded television access across India. The industry generates most of its revenue from advertising and subscription fees. Regional language channels are also growing in popularity, accounting for nearly a quarter of total viewership. Key genres include general entertainment, news, movies, music, sports and children's programming.

2.  market share of television industry is huge it
covers 40% of total entertainment industry of
India.
 145 million television sets are owned in India
 Can see 800 + channels in India.
 The Variety of programs is very wide
a) Domestic
b) International
 In which 65 to 70% percent channels are General
Entertainment Channels.
Key factors of indian television industry

3.  In India Hindi channels has got maximum
viewership
 News channels function under ministry of
information and Broadcasting
 410 news channels , 438 entertainment
channels by march 2013

4. History of Doordarshan
Television first came to India (named as
‘Doordarshan') on Sept 15, 1959 as the
National Television Network of India.
An closed circuit television industrial exhibition
was was organised at Delhi
The coverage range was 40 kilometres around
the capital in the beginning.
In 1964, the centre started telecasting
educational programmes for the schools in
Delhi.

5.  In 1971, the range of the transmitter was
increased to 60 kilometres.
 The Satellite Instructional TV experiment of
1975-76 was the first attempt anywhere in the
world of using space technology for social
education.
 ATS-6 satellite was borrowed from NASA for a
year.

6. Types of shows
 The Ramayana and Mahabharata were two
series produced in that era.
 It even series like Hum Log, Wagle KI Duniya,
Buniyaad
 Comedy shows like Yeh hain Jindagi than
Bharat ek Khoj, Tipu Sultaan.
 Music based shows like Chitrahar, Rangoli
 Crime Thrillers like karamchand, Byomkesh
Bakshi
 For kids Dada Dadi ki Kahaaniya, Betal
Vikram etc.

7. • Satellite television is a system of delivering television
programming using signals relayed from communication
satellites
• On January 1991, Satellite Television was introduced in India
by Transnational Satellite Broadcaster with reception of CNN
(Cable News Network) covering Persian Gulf War.
• The foremost channel in India was Star TV that bang with the
serial called “The Bold and the Beautiful” and few MTV
programs.
• Indian TV market was majorly captured by private channels
such as Star TV, Zee TV and Sun TV.
• As of 2012, over 823 TV satellite television channels are
broadcast in India.
History of satellite channel

8.  Show broadcasted on TV channels mostly
contain of Soap Opera, Sitcom, Historical
Drama, Thriller, Mystery, Reality Dance,
Mythological Drama.
Early shows

9. • The first-ever independent satellite news
channel was Star News.
• The popularity of Star News gave rise to
Television news Industry in India.
• This led to increase in number of news
channels day by day.
• The most notable news channels in today world
are NDTV, CNN IBN and Aaj Tak.
Evolution of news channels

10.  Direct to home
 Dish TV
 Tata Sky
 Videocon 2H
 Airtel Digital TV
 Reliance Digital
 Sun Direct
Different satellite TVs

11.  The number of tv households in India increased to
168 million in year 2014.
 Out of which 139 million are paid cable and
satellite tv households.
TV households and paid C & S penetration of TV
household

12.  The sole revenue channel earns is from the
a) Subscription
b) Advetisement
 Subscription: there are few channels who only
runs on subscription. This is now possible with
all satallite tv channels where people pay for
channels which they want to see.
 This even gets them the loyalty of the viewers
and when it comes to measurement of
viewership its easy because they can count as in
how many people have subscribed
Revenue model of television

13.  Last five years have seen rise in digital and DTH tvs
where as the analog cable tv are started declining.
 Looking at previous data it is predicted that in coming
years digital and DTH is going to boom in television
sector.

14.  Advertisement:
 Advertisement is in television plays very important
role.
 More the viewership more advertisers tend to
advertise on the channel.
 Advertisement can be maximum of 60 sec and not
more than that
 Most expensive slots for advertising in any channel
is the prime time.
 As it is a audio visual medium all types of products
and services invest in television advertising. Right
from FMCG goods to service industry even social
awarness.

15. Subscription and Television Rvenue

16. Media revenue contributuion

17. Top 10 Hindi News channels
Rank Name Owned by
1. Ajj Tak Living Media
2. NDTV News Radhika Roy, Prannoy Roy
3. ABP News ABP Group
4. DD News Prasar Bharati
5. Zee News Subhash Chandra
6. India TV INDIA TV
7. IBN 7 Network 18
8. News Nation News Nation Network Pvt Ltd
9. Sahara Samay Nishant Singh
10. India 24 Anurradha Prasad

18. Top 5 English News Channels
Rank Names Owned by
1. NDTV 24*7 NDTV Limited
2. Headlines Today Living Media
3. Times Now The Times Group
4. CNN IBN Network 18
5. News X ITV Network

19. Top 10 Hindi General Entertainment Channels
Rank
Name Owned by
1. Star Plus 21st Century Fox
2. Sony Entertainment Television Sony Pictures Television
3. Colours Viacom 18 National Amusements
4. Zee TV Zee Entertainment Enterprises
5. Sab TV Multi Screen Media Private Limited
6. NDTV Imagine Turner Broadcasting System, Inc.
7. Star One News Corporation
8. Sahara One Sahara On Media & Entertainment
Limited
9. 9x Zee Entertainment Enterprises
10. UTV Bindass UTV

20. Top 5 English Entertainment channels
Rank Name Owned by
1. Colors Infinity Viacom 18
2. FX FX Network
3. AXN Sony Pictures Entertainment
4. STAR World STAR TV
5. Zee Café Zee Entertainment
Enterprises

21.  Regional GEC, movie and music channels
account for almost 23.3% of total viewership
of 2014.
Regional Entertainment

22.  Regional GEC, movie and music channels
account for almost 23.3% of total viewership
of 2014.
Regional Entertainment

23. AD EXPENDITURE ON REGIONAL CHANNELS

24.  Hindi GEC: 2014 was a quite eventfull year
because of the some new launches in the GEC.
• new channels were launched like Jindagi from ZEEL,
Sony Pal from Sony MSM, Epic and &tv.
• This year saw a bit competition between Star Plus
Colors and &tv for some period of time.
• The key factor of this channels were having a
quality shows like fiction series which were re
written accompanied by good talents.
GENRES

25. Top GEC TV series and non fiction series

26. Popular characters of GEC channels

27.  the news genre that comprises of hindi
English and regional news has to around 405
channels in India.
 Most of the channels follow TRAI which
allows 12 minutes of advertisement per hour.
 Around 21.7 % of advertisers invest in news
channels.
 During the year 2014 advertising rates went
up by 20 to 25% due to the elections.
NEWS

28.  Kids genre accounts for 7.3 % of total viewership
making it a second largest after GEC.
 Most of the ad investors in kids channels are fast
food, ice cream brands, chocolates etc.
SPORTS
 In 2014 major factor to boost sports genre was launch of
several non cricket games .
 Games like pro kabbadi league IPL etc.
 The ad expenses also grow at a very high rate.
KIDS

29. VIEWERSHIP BY GENRE

30. AD Expenses according to genre

31. Top 10 Kids Channels
Rank Name Owned by
1. Cartoon Network Turner International India
2. Pogo Turner International India
3. Nickelodeon Viacom 18
4. Sonic Viacom 18
5. Hungama TV UTV Software Communications
6. Disney Channel The Walt Disney Company India
7. Disney XD The Walt Disney Company India
8. Animax Sony Pictures Entertainment
9. Discovery Kids Discovery Networks Asia-Pacific
10. Baby TV Fox International Channels

32. Top 10 Music Channels
Rank Name Owned by
1. 9XM 9X Media
2. MTV Viacom 18
3. VH1 Viacom 18
4. ETC Zee Entertainment Enterprises
5. Channel V STAR TV
6. Zing Zee Entertainment Enterprises
7. B4U Music B4U Multimedia International
Limited
8. Sony MIX Sony Pictures Entertainment
9. Mastiii TV Vision Private Limited
10. Music India Media Worldwide

33. Finite TV series in GEC channels

34. Cost payed by Cable and Sattelite channels
for new release

35. Satellite Broadcasters
NAME ESTB. Key People
Videocon D2H 2009 Anil Khera
Himanshu Patil
Airtel 2008 Sunil Bharti Mittal
Dish TV 2004 R. C. Venkateish
Sun Direct 2007 Kalanithi Maran
TataSky 2004 Harit Nagpal
Big TV 2013 Indonesia Media Television

36. 36
Famous Broadcasting Companies in
India
Name Est. Owned by Revenue
Sahara One Media &
Entertainment Ltd
1978 NISHANT SINGH ₹730 Billion (2011)
Zee Entertainment
Enterprise Ltd
1992 Subhash Chandra ₹46.02 Billion (2014)
Reliance Broadcast
Network Limited
2002 Dhirububhai Ambani ₹218 Billion (2013)
Dish TV India Ltd. 2004 R.C.Venkateish ₹20.28 Billion (2012)

37. 37
Top Production House in India
Name Est Key People Revenue
Viacom 18 2007 Raghav Bahl ₹28.17 billion (2014)
UTV 2004 Roonie Screwwala £116 m (2014)
Reliance Entertainment 2005 Anil Ambani $15.4 billion (2012)
Eros International 1977 Arjan Lulla $37.144 million (2014)

38.  FICCI report 2015
 PWC report outlook, 2014
 The Indian Media Business by Vanita Kohli.
 Mass communication in India by Keval J.
Kumar.
 Annual report RNI 2013-14
 www.google.com
 Wikipedia.
38
Bibliography