The document provides an analysis of the Indian media and entertainment industry's growth from 2008 to projected figures for 2018, including detailed insights on revenue by sectors such as television, print, film, radio, and digital advertising. It highlights significant growth rates, with notable increases in television and digital advertising sectors, projected at 16.2% and 27.7% CAGR respectively from 2013-2018. Advertising spend, viewership shares, and trends in subscriber platforms are also elaborated, reflecting the evolving media landscape in India.

3. Overall Industry Size
(INR Bn)*
2008 2009 2010 2011 2012 2013
Growth
in 2013
over
2012
2014p 2015p 2016p 2017p 2018p
CAGR
(2013-
18)
Television 241.0 257.0 297.0 329.0 370.1 417.2 12.5% 478.9 567.4 672.4 771.9 885.0 16.2%
Print 172.0 175.2 192.9 208.8 224.1 243.1 7.3% 264.0 287.0 313.0 343.0 374.0 9.0%
Film 104.4 89.3 83.3 92.9 112.4 125.3 21.0% 138.0 158.3 181.3 200.0 219.8 11.9%
Radio 8.4 8.3 10.0 11.5 12.7 14.6 10.4% 16.6 19.0 23.0 27.8 33.6 18.1%
Music 7.4 7.8 8.6 9.0 10.6 9.6 18.1% 10.1 11.3 13.2 15.1 17.8 13.2%
Out of Home 16.1 13.7 16.5 17.8 18.2 19.3 2.4% 21.2 23.1 13.2 27.5 30.0 9.2%
Animation and VFX 17.5 20.1 23.7 31.0 35.3 39.7 13.9% 45.0 51.7 60.0 70.2 82.9 15.9%
Gaming 7.0 8.0 10.0 13.0 15.3 19.2 17.7 23.5 28.0 32.3 36.1 40.6 16.2%
Digital Advertising 6.0 8.0 10.0 15.4 21.7 30.1 40.9 41.2 55.1 69.7 88.1 102.2 27.7%
Total 580 587 652 728 821 918 12.6% 917 1059 1238 1438 1661 14.2%
Source: KPMG analysis and industry discussions
Indian Media and Entertainment : Industry size & Projections

4. Overall Industry Size
(INR Bn)*
2008 2009 2010 2011 2012 2013
Growth
in 2013
over
2012
2014P 2015P 2016P 2017P 2018P
CAGR
(2013-
2018)
Television 82.0 88.0 103.0 116.0 124.8 135.9 8.9% 152.0 172.0 195.0 221.0 253.0 13.2%
Print 108.0 110.4 126.0 139.4 150.0 162.6 8.7% 179.0 199.0 222.0 248.0 275.0 11.1%
Radio 8.4 8.3 10.0 11.5 12.7 14.6 15.0% 16.6 19.0 23.0 27.8 33.6 18.1%
Out of Home(OOH) 16.1 13.7 16.5 17.8 18.2 19.3 6.0% 21.2 23.1 25.2 27.5 30.0 9.2%
Digital Advertising 6.0 8.0 10.0 15.4 21.7 30.1 38.7% 41.2 55.1 69.7 88.1 102.2 27.7%
Total 221 228 266 300 327 363 10.9% 410 468 535 613 694 13.9%
82
135.9
253
108
162.6
275
8.4
14.6
33.6
16.1
19.3
30
6
30.1
102.2
0
100
200
300
400
500
600
700
800
2008 2013 2018P
Television Print
Radio OOH
Digital Advertising
Source : KPMG analysis and industry interviews
Source: KPMG analysis and industry interviews
Percentage share of Advertising spend by Media
Advertising spends and projections

5. 140 158 169 194 214
245 281 327
395
477
551
632
71 82
88
103
116 125
136
152
172
195
221
253
0
100
200
300
400
500
600
700
800
900
1000
2007 2008 2009 2010 2011 2012 2013 2014P 2015P 2016P 2017P 2018P
Subscription Revenue Advertisement Revenue
Source: KPMG Analysis, Secondary Research
INR Billion
TV industry Size

6. 154
161
191
84%
86%
95%
0%
20%
40%
60%
80%
100%
120%
0
50
100
150
200
250
2012 2013 2018p
TV House holds Paid C&S Penetration of Tv Household %2
INRBillion
Source: KPMG Analysis, Secondary Research
%Percentage
TV households and C&S penetration of TV households

7. 68 74 69 68
55
31
5
5
5
5
6
19 25
40
60
81 87 91
28
31
34
37
44 56 70
72
75
5
8
9
9
9
9
9
9
10
0
20
40
60
80
100
120
140
160
180
200
2010 2011 2012 2013 2014P 2015P 2016P 2017P 2018P
Analog Cable Digital cable DTH Other Digital
105
119
C&S subscribers by platform
Source: KPMG Analysis, Secondary Research
Note : (1)DTH figures are net of chum
(2) Figures are rounded to the nearest integer and may not add up exactly to column totals
INR Billion
130
139
148
157
165
173
181

8. 125 136
152
172
195
221
253
57
69
87
120
166
191
220
0
50
100
150
200
250
300
350
400
450
500
2012 2013 2014P 2015p 2016p 2017p 2018p
Ad Revenues Sub Revenues
INRBillion
Source: KPMG in India analysis, Industry discussions conducted by KPMG in India
%Percentage
Broadcaster Industry size

9. Top Sectors 2012 (% share) 2013 (% share)
Personal Care/Personal Hygiene 13.7% 15.7%
Food & Beverages 14.3% 13.3%
Services 7.2% 8.1%
Hair Care 4.5% 4.7%
Auto 4.5% 4.4%
Personal Healthcare 4.0% 3.3%
Personal Accessories 3.7% 3.1%
Household Products 3.0% 2.9%
Telecom/Internet Service Providers 2.7% 2.6%
Laundry 2.3% 2.6%
Top 10 categories advertising on TV
Source: TAM AdEx, Period: year 2011and 2012, Medium : Based on analysis of Ad volumes in seconds

10. Advertiser 2012 (% share) 2013 (% share)
Hindustan Lever Ltd 7.6% 8.9%
Cadbury India Ltd 2.4% 2.0%
ITC Ltd 2.1% 2.1%
Reckitt Benckiser (India) Ltd 2.2% 1.8%
Procter & Gamble 1.7% 1.8%
Ponds India 1.4% 1.6%
Colgate Palmolive India Ltd 1.4% 1.3%
Coca Cola India Ltd 1.4% 1.3%
Bharti Airtel Ltd 0.8% 0.9%
L’Oreal India Pvt Ltd 0.9% 0.9%
Source: TAM AdEx, Period: year 2011and 2012, Medium : Based on analysis of Ad volumes in
seconds Copy right reserved with TAM MEDIA REASEARCH PVT LTD
*Note: Smithkine Beecham, bharti Airtel Ltd, and L'Oreal India Pvt Ltd were among st the top 10
Advertisers in 2011 and 2011 as reported by ficci kpmg report 2012 and 2011
Top 10 advertisers on TV

11. Viewership share by genre - 2013
Hindi GEC ; 30.0%
Regional GEC ; 18.0%
Hindi Movies ; 15.1%
Kids ; 7.5%
Music ; 3.6%
Regional News ; 3.6%
Regional Movies ; 3.4%
Hindi News; 3.3%
Sports; 2.6%
Regional Music ; 1.7%
Infotainment ; 1.2%
English Entertainment;
1.1%
English News; 0.1% Other; 8.6%

12. AdEx share by genre - 2013
Hindi GEC ; 30.0%
Regional GEC ; 18.0%
Hindi Movies ; 15.1%
Kids ; 7.5%
Music ; 3.6%
Regional News ; 3.6%
Regional Movies ; 3.4%
Hindi News; 3.3%
Sports; 2.6%
Regional Music ; 1.7%
Infotainment ; 1.2%
English Entertainment,
1.1%
English News; 0.1%
Other; 8.6%

13. Rank Genre Channel Average GVT
1 Diya Aur Baati Hum Star Plus 9,696
2 C.I.D. Sony 8,944
3 The Adventures Of Hatim Life OK 7,564
4 Jodha Akbar Zee TV 7,391
5 Fear Files Zee TV 7,358
6 Yeh Rishta Kya Kehlata Hai Star Plus 7,330
7 Balika Vadhu Colors 7,066
8 Pyaar Ka Dard Hai Star Plus 6,997
9 Saathiya Saath Nibhana Star Plus 6,882
10 Qubool Hai Zee TV 6,227
Source: TAM; HSM 4+ Week 1 to 52, 2013; Copyright reserved with TAM MEDIA
RESEARCH PRIVATE LIMITED; Any use of TAM data (or derivative thereof) mentioned
herein without express permission of TAM shall be treated as illegal
Top 10 Fiction Serials on Hindi GECs - 2013

14. Rank Genre Channel Average GVT
1 DID Super Moms Zee TV 17,114
2 Comedy Nights With Kapil Colors 16,056
3 Indias Best Dramebaaz Zee TV 15,214
4 Maruti Suzuki Dance India Dance-4 Zee TV 15,164
5 Nach Baliye 5 Star Plus 14,945
6 Oral-B DID Super Moms Zee TV 14,691
7 Jhalak Dikhhla Jaa Colors 13,017
8 Indian Idol-Junior Sony 12,475
9 Bigg Boss Season 6 Colors 11,498
10 Bigg Boss Saath 7 Colors 10,799
Top 10 Non-Fiction Serials on Hindi GECs - 2013
Source: TAM; HSM 4+ Week 1 to 52, 2013; Copyright reserved with TAM MEDIA
RESEARCH PRIVATE LIMITED; Any use of TAM data (or derivative thereof) mentioned
herein without express permission of TAM shall be treated as illegal

15. Rank Movie Channel TVTs
1 Chennai Express Zee TV 19,541
2 Khiladi 786 Colours 10,390
3 Dabangg-2 Star Plus 9,828
4 Son of Sardar Star Plus 9,151
5 Boss Colours 8,644
6 OMG Oh My God Colours 7,777
7 Student Of The Year Sony 7,632
8 Yeh Jawaani Hai Deewani Sony 6,995
9 ABCD (Any Body Can Dance) Zee TV 5,571
10 Aashiqui 2 Sony 5,238
Top 10 Non-Fiction Serials on Hindi GECs - 2013
Source: TAM; HSM 4+ Week 1 to 52, 2013; Copyright reserved with TAM MEDIA
RESEARCH PRIVATE LIMITED; Any use of TAM data (or derivative thereof) mentioned
herein without express permission of TAM shall be treated as illegal

16. Telugu23%
Tamil27%
Marathi 17%
Bhojpuri 1%
Kannada12%
Bengali 12%
Malyalam 6%
Oriya 1%
Gujarati 1%
Others3%
Source: TAM; All India 4+ Week 1 to 52, 2013; Copyright reserved with TAM MEDIA RESEARCH PRIVATE LIMITED;
Any use of TAM data (or derivative thereof) mentioned herein without express permission of TAM shall be treated
as illegal
Viewership share of regional TV channel

18. Overall Industry Size
(INR Bn)*
2007 2008 2009 2010 2011 2012 2013
Growth in
2013 over
2012
2014P 2015P 2016P 2017P 2018P
CAGR
(2012,17)
Total Advertising 100 108 110 126 139 150 163 8.7% 179 199 222 248 275 11.1%
Total Circulation 60 64 65 67 69 75 81 8.1% 85 88 92 95 99 4.2%
Total Industry Size 160 172 175 193 209 224 243 8.5% 264 287 313 343 374 9.0%
Total News paper
Revenue
148 159 163 181 196 211 230 8.7% 250 273 299 329 361 9.5%
Total Magazine
Revenue
12 13 12 12 13 13 14 4.5% 14 14 14 14 14 0.3%
Total Industry size 160 172 175 193 209 224 243 8.5% 264 287 313 343 374 9.0%
Source: KPMG India analysis and industry discussions
Print Industry Overview

19. Print Media Market
Size (INR Bn)*
2010 2011 2012 2013P CAGR (2012,17)
English Market 79 83 86 91 5.8%
Advertising 53 57 59 62 5.2%
Circulation 26 26 27 29 7.0%
Hindi Market 58 62 68 75 10.5%
Advertising 37 41 45 50 11.3%
Circulation 21 22 24 26 9.0%
Vernacular Market 56 63 69 76 10.0%
Advertising 36 42 46 51 10.8%
Circulation 20 21 24 26 8.5%
Total Industry Size 193 209 224 243 8.5%
Source: KPMG India analysis and industry discussions
Print Industry : Long term growth looks promising

20. 37%
31%
32%
35%
31% 34%
0%
20%
40%
60%
80%
100%
120%
2013 2018P
English Hindi Vernacular
Print advertising advertisement Volume Language (% share)
Source : KPMG Analysis, industry Discussions
63 65 67 67 67
37 35 33 33 33
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
Advertising Circulation
Advertising and Circulation revenue share
Source : TAM Media Research PVT LTD &
KPMG Analysis, industry Discussions

22. Film industry performance
Revenue
(INR Billion)*
2009 2010 2011 2012 2013 2014P 2015P 2016P 2017P 2017P
2012-13
(YoY
growth)
CAGR
(2012,17
Domestic
Theatrical
68.5 62.0 68.8 85.1 93.4 102.2 116.9 133.3 146.3 160.2 9.8% 11.4%
Overseas
Theatrical
6.8 6.6 6.9 7.6 8.3 9.4 10.3 11.4 12.0 12.7 9.4% 8.9%
Home Video 4.3 2.3 2.0 1.7 1.4 1.2 1.0 0.9 0.8 0.7 -18.0% -13.0%
Cable &
Satellite rights
6.3 8.3 10.5 12.6 15.1 16.1 18.4 20.9 23.0 25.2 20.2% 10.7%
Ancillary
Revenue
streams
3.5 4.1 4.7 5.4 7.0 9.1 11.7 14.7 17.8 21.0 29.3% 24.7%
Total 83.1 83.3 92.9 112.4 125.3 138.0 158.3 181.3 200.0 219.8 11.5% 11.9%

23. Titles Release Date Genre Screens
Total GBO*
(INR million)
Iron Man 3 26-Apr-13 Action/Sci-Fi/Thriller 1054 667
Fast & Furious 6 24-May-13 Action/Crime/Thriller 828 573
Man of Steel 14-Jun-13 Action/Adventure/Fantasy 706 370
Gravity 11-Oct-13 Drama/Sci-Fi/Thriller 195 363
The Wolverine 26-Jul-13 Action/Adventure/Fantasy 710 281
G.I.Joe: Retaliation 29-Mar-13 Action/Adventure/Sci-Fi 528 230
Thor 2: The Dark World 08 08-Nov-13 Action/Adventure/Fantasy 600 227
The Conjuring 02-Aug-13 Horror/Thriller 128 222
World War Z 21-Jun-13 Action/Drama/Horror 570 177
A Good Day to Die Hard 22-Feb-13 Action/Crime/Thriller 678 124
Top Hollywood films released in India 2013

24. Video on Demand platforms in India

26. 150
186
237
295
351
416
24
27
31
36
41
47
0
50
100
150
200
250
300
350
400
450
500
2013E 2014P 2015P 2016P 2017P
Wireless connections Wireline Connections
Million Connections
India internet connections 2013(E) – 2018 (P)

27. India internet vs. TV penetration, 2013(E) – 2018(P)
791
825
857
886
913
938
214
239
295
377
422
494
0
100
200
300
400
500
600
700
800
900
1000
2013 2014P 2015p 2016p 2017p 2018p
Tv Viewers Internet users
Source: KPMG in India analysis
Fig in Million

28. Mobile internet users in India, 2013(E) – 2018(P)
130
158
202
251
299
353
0
50
100
150
200
250
300
350
400
2013 2014P 2015p 2016p 2017p 2018p
Million users
Million users
Source: KPMG in India analysis
Fig in Million
Percentage spend on mobile internet, 2012-13
43% 45%
57% 55%
0%
20%
40%
60%
80%
100%
120%
2012 2013
Voice Spend Mobile Internet Spend

29. Mobile Apps

30. Source: Vserv.mob
India mobile app audience

31. Overall smartphone usage - Time spent (mins/day)
Source: Nielsen Informate mobile insights 2013

32. Digital advertising market in India, 2013(E) – 2018(P)
Source: Industry discussions conducted by KPMG in India, KPMG in India analysis
26.7
36.1
47.7
59
73
83.2
3.4 5.1 7.4
10.7
15.1 19.1
0
10
20
30
40
50
60
70
80
90
2013E 2014P 2015P 2016P 2017P
Desktop internet advertising
Mobile advertising
INR in Billion

33. Digital ad spend split by category, India 2013
Display ad spend mix
Social media ad spend mix in India
Search ad spend mix

34. The Digital advertising ecosystem

35. Digital ad spend vs TV ad spend in India, 2013(E) – 2018(P)
136
152
172
195
221
253
30.1 41.2
55.1
69.7
88.1 102.2
0
50
100
150
200
250
300
2013E 2014P 2015P 2016P 2017P
TV Ad Spend
Digital Ad Spend
Linear (TV Ad Spend)
Linear (Digital Ad Spend)
INR in Billion
Source: Industry discussions conducted by KPMG in India, KPMG in India analysis

36. 8.4
10.1 11.5 12.5 13.3 14.1
8.2
10
12.4
15
17
19.6
2.6
3.4
4.1
4.8
5.8
6.9
0
5
10
15
20
25
30
35
40
45
2013E 2014P 2015P 2016P 2017P 2018P
PC and Digital TV
Mobile
Console
Gaming market in India, 2013(E) – 2018(P)

37. Thank You
Source: FICCI-KPMG Indian Media and Entertainment Industry Report 2014
Prepared By: Vaibhav Dalvi
Contact: 9004786586
Email: vaibhav8481@gmail.com
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