The document provides information about Telegraph Media and its audience. It discusses: - Telegraph Media's focus on innovation in how it delivers news to its audience. - The large reach of Telegraph Media's brands, with over 27 million people reached each month across print, online, and mobile platforms. - The characteristics of Telegraph Media's loyal, influential, and affluent audience - they are more likely to be ABC1, have savings and investments, and spend more on various retail categories than competitors' audiences.

1. TelegraphMediapack
2016

2. Innovation
ASACOMPANYWE STRIVETO FIND NEWAND INNOVATIVE
WAYSTO DELIVERTHE NEWSTO OURAUDIENCE
1855 20121994 20102009 2015 2016

4. OurAudience
8.8m 20.5m
Source: NRS PADD 2016
Reaching27.1millioneverymonth
The number1 QualityDailyUK newsbrand
4.5m

5. OurAudience
Source: NRS Oct 2015,TGI Clickstream Q4 2015,webtrends
AFFLUENT LOYAL INFLUENTIAL ELUSIVE
TheTelegraph has areliable reachwith 79%
ofThe DailyTelegraph’s readers look at no
otherqualitydaily. Ourusers don’t justvisit for
one story- theyspend an average of11
minutes looking at ourcontent.
We influence the influencers; ourreaders know
people across an arrayofsocial, cultural,
professional, and economic circles.Theythrive
on making introductions and pass on their
accumulated knowledge to thosewho surround
them.
Hard to reach elsewhere; 1 in 3visits to
Telegraph.co.uk are direct, i.e. from a
homepage, abookmark orthe user
typingTelegraph.co.uk into the address
bar– notviasearch oranyother
traceable link.
1 in 3Telegraph consumers earn £50k
ormore. With an average of£119,640 in
savings and investments, reaching a
more affluent audience than other
newspaperbrands

6. OurAudience
Retail
Travel
Finance
Motors
ELUSIVETheTelegraph audience spends £783 million in the lastweek on groceries — more thanTNL
group, Independent group
Ouraudience spent more than £12.9 billion on travel lastyear— more thanTNLgroup,
Independent group
TheTelegraph audience has atotal of£302 billion in savings and investments — more than anyof
ourqualitycompetitors
Lastyear, theTelegraph audience spent atotal ofmore than £115 billion on cars — more thanTNL
group, Independent group
Source:TGI Premier2015,TGI Clickstream Q14 2015

7. OurAudience
ELUSIVE
Gadgets Lastyear, theTelegraph audience spent £15.2 billion on Gadgets, more thanTheTimes and
Independent consumers
Home Ouraudience spent more than £9.2 billion on home furniture lastyear, more thanTheTimes and
Independent consumers
Fashion Ouraudience spent £1.5 billion onwomenswear, £1.4 billion on menswearand £35 million on
skincare and cosmetics in the last month
Business TheTelegraph reaches more Managers, Directors, and SeniorOfficials than otherqualitydaily
news brands., 560,000 consumers are Managerand above
Source:TGI Premier2015,TGI Clickstream Q14 2015

8. Platforms
ELUSIVEZ(7ha3a7-CGJCHB( +Â*Æ
* * *
* * *
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No 2,809 | APRIL 12 2015£2.00
No 2,809
Republic of Ireland €2.30
No 2,809
£2.00
ANDREW MILLIGAN/PA
TIM ROSS
Senior Political Correspondent
DAVID CAMERON today
announces a radical plan to
cut inheritance tax, with an
election promise to protect
millions of family homes from
the “death duty”.
The Prime Minister will set
out reforms that will mean
parents and grandparents can
leave their homes and other
assets worth up to £1million
entirely tax free to younger
generations.
At present, an estate worth
£1million is liable for an
inheritance tax bill of
£140,000.
The plan, which would take
effect in 2017, honours a long-
standing Conservative prom-
ise to cut inheritance tax,
which Tories say has been
blocked by the Liberal Demo-
crats in the Coalition.
Mr Cameron and George
Osborne, the Chancellor, hope
that the eye-catching pledge
to keep the family home out of
the taxman’s grasp will cap-
ture the public imagination
over the next three-and-a-half
weeks to polling day.
The plan will be paid for by
imposing higher taxes on
pension savings of people
earning more than £150,000 a
year.
In a speech he will make
today, the Prime Minister will
say that the desire to “pass
something on” to younger
generations “is about the most
basic, human and natural
instinct there is”.
“We will take the familyhome
out of inheritance tax,” he will
say. “That home that you have
worked and saved for belongs
to you and your family – you
should be able to pass it on to
your children, and with the
Conservatives, the taxman will
not get his hands on it.”
The policy will be
announced as all the major
parties prepare to publish
their manifestos this week.
In other campaign develop-
ments with 25 days left before
the polls open on May 7:
ÞA Sunday Telegraph/ICM
Wisdom Index poll predicted
that Labour and the Conserva-
tives would win almost exactly
the same share of the vote in
the election, putting theTories
on 31.8 per cent and Labour
on 31.7 per cent;
ÞThe Tories have overtaken
Labour as the party seen as
most likely to help families
with everyday living costs, as
well as more trusted to run
Britain’s economy responsibly,
the ICM survey found;
ÞIn an interview with The
Sunday Telegraph, Nigel
Farage, leader of the UK Inde-
pendence Party, announced
he would be fielding candi-
dates in 625 out of 650 parlia-
mentary constituencies, with
more than 5,000 council can-
didates standing for election
next month;
ÞElizabeth Truss, the Envi-
ronment Secretary, promised
that a Tory government would
“turbo charge” the rural econ-
omy by creating a new govern-
ment unit to encourage more
people to buy British, and a
plan to triple the number of
British-made foods given pro-
tected status by the European
Union. The Conservative
announcement on inheritance
tax will please the party’s
grassroots and traditionalists
who have been calling for
such a reform since Mr
Osborne announced that he
wanted to cut inheritance tax
before the last election.
Britain has some of the
highest death duties of any
country, and it has been esti-
mated that more than a third
of home owners face the
threat of inheritance tax bills
because of rising house
prices.
The average house price
across the UK now stands at
£193,000, while in areas of
London and the South East,
family homes regularly sell for
£1 million or more.
Inheritance tax is levied at a
rate of 40 per cent on the value
of an estate above the tax-free
threshold, which has been fro-
zen at £325,000 per person
since 2009.
Economists, tax experts and
Tory MPs have called for radi-
cal reform, warning that grow-
ing numbers of middle-class
families are being trapped in
the “death duty” which was
originally intended to be paid
by the rich. The situation is
seen as especially unfair
because it taxes assets such as
family homes which have
been bought with income that
was taxed when it was
earned.
Estates become liable for
inheritance tax when the value
rises above the £325,000
threshold. Married couples
are entitled to double the
allowance, passing on assets
to their children or other rela-
tions worth up to £650,000.
However, this arrangement
is less generous than any other
country in western Europe
apart from Ireland. The
threshold for death duties in
the United States is about
£3.2 million.
Before the last election, Mr
Cameron promised to cut
inheritance tax by raising the
threshold to £1 million, but
the reform was blocked by the
Liberal Democrats.
In his speech on the cam-
paign trail today, Mr Cameron
will acknowledge frustration
among Tories that it has not
been possible to cut the tax
sooner.
“For a long, long time I have
wanted to act on inheritance,”
he will say.
“We’ve already done some
important things. With the
Conservatives, people can
pass on their ISAs – and they’ll
be able to pass on their pen-
sion pot tax free.
“And I can tell you today
that the next Conservative
government would go much
further.
“You’ll be able to pass on up
to £1million per couple com-
pletely tax-free.”
The Tories will help people
“providing for your children
and grandchildren, giving
families across Britain more
security”, he will say.
“If you have worked hard
and done the right thing all
your life – we in the Conserva-
tive Party back you.”
Under plans to be included
Continued on Page 2
Thousandsofwell-wishersbravedtheinclementweatherinDunblanetocelebratetheweddingof
tennischampionAndyMurraytohislong-termgirlfriendKimSearsyesterday Report: Page 5
BEN RILEY-SMITH
Political Correspondent
GREY “STEALTH” speed
cameras could be banned
IT IS the £33,000-a-year
boarding school whose alumni
include some of the Britain’s
most celebrated authors,
from George Orwell to Sebas-
Robert Mendick
Chief Reporter
POLICE RELEASED images
yesterday showing members
at 8.12am. Incredibly, the gang
returned 38 hours later to
complete the job of drilling
through seven feet of rein-
forced concrete that gained
that the gang opened 72 safe
deposit boxes, but that seven
were already empty, meaning
the thieves got away with 65
boxes worth of jewels, cash
about 27 per cent in the
number of drivers who were
given penalty notices or went
to court for motorway
offences last year.
by “stealth” cameras on parts
of the M1, M4, M5 and M25.
Much of the increase has
been attributed to the rise of
so-called “smart motorways”,
speed limit on motorways.
The number is likely to soar
as the length of “smart
motorways” quadruples to
800 miles over the next
INSIDE Four pages of the best politics coverage in
News Review: Pages 14 to 17 Iain Martin: Page 20
Bob’s cartoon: Page 20 Editorial comment: Page 21
SAVE UP TO 70% ON PLANTS EXCLUSIVE 4-PAGE SPRING GARDEN SUPPLEMENT SEE INSIDE LIVING
TheSundayTelegraph
Didyouknowthatwhen
youextendaTelegraph
printcampaigntoour
website,itincreasesyour
brandsearchesand
websitevisitsbyanaverage
of13%

9. Newspaper
DailyTelegraph (Monday- Friday)
• 1,165,000 readers perday
• 498,474 dailycirculation
• 85% ofreaders areABC1 adults
• Average age ofreaders is 63
• 50:50 Male:Female split
To discuss advertising, contact MatthewWilkinson on 020 7931 3325
Source:ABCApril 2016

10. DailyTelegraph (Saturday)
• 1,501,000 readers perday
• 597,087 weeklycirculation
• 85% ofreaders areABC1 adults
• Average age ofreaders is 63
• 50:50 Male:Female split
To discuss advertising, contact MatthewWilkinson on 020 7931 3325
Newspaper
Source:ABCApril 2016

11. Newspaper
SundayTelegraph
• 1,122,000 readers perday
• 370,790 dailycirculation
• 84% ofreaders areABC1 adults
• Average age ofreaders is 59
• 51:49 Male:Female split
To discuss advertising, contact MatthewWilkinson on 020 7931 3325
Source:ABCApril 2016

12. OurSections
Monday— Friday
•Business, Sport andArts: everyday
Monday:
•Health andTotal Football
Tuesday:
•Living, Personal Finance and Business Club
Wednesday:
•Fashion andTravel
Thursday:
•Familyand Jobs
Friday:
•Style and Film
Sunday
Sport, Discover, Money, Jobs, Business and Lifewhich
includes Propertyand Shopping
Saturday
Sport,Travel, Property, Gardening, Cars,YourMoney,
Weekend: includes Food and Drink, Outdoors, Health,
Family, Education and Pets, plus Reviewwhich includes
Arts, Books, Entertainments,Film,TVand radio

13. PrintFormats
CROSS STEP BOOKEND
U - SHAPE Y - SHAPE H - SHAPE

14. Magazines
Telegraph magazine is ouraward —winningweekend
magazine. It iswritten to provide astimulating mirroron life
and relied on byreaders to showthemwhat theyshould be
shouting about. Its intelligent and balanced reporting is
praised forproviding aproperinsight on all things fromworld
affairs to theworld ofarts. Its fashion has aglobal following. Its
recipes are simplyfollowed.
To discuss advertising, contact Claire Juon on 020 7931 3084
• 1,207000 readers perweek
• 597,087 weeklycirculation
• 85% ofreaders areABC1 adults
• Average age ofreaders is 63
• 50:50 Male:Female split
Source:ABC Jan 2016

15. Magazines
Stellamagazine prides itselfon its contradictions; it’s afashion
magazine that believes there’s more to life than clothes; awoman’s
magazine that is read bymen; avisual feast that has excellent
features in it, too. Stylish, intelligent,warm,witty, Stellais aone-of-a-
kind titlewhich boasts an incrediblyloyal cross — generational
readershipwith moneyto spend on theirwardrobes, theirhomes,
theirholidays and theirfree time.
To discuss advertising, contact Claire Juon on 020 7931 3084
• 657,000 readers perweek
• 370,579 weeklycirculation
• 84% ofreaders areABC1 adults
• Average age ofreaders is 59
• 51:49 Male:Female split
Source:ABCApril 2016

16. 2016MagazineSpecials
Telegraph LuxuryWomen’s Style
Saturday, February20
Saturday, September17
Telegraph LuxuryMen’s Style
Saturday, March 12
Saturday, September03
Telegraph LuxuryCore
Saturday,April 09
Saturday. June 04
Saturday, October15
Saturday, December03
Telegraph Magazine Fashion
Special
Saturday, March 05
Saturday, September10
STFashion —Women
Sunday, March 13
Sunday, September11
STMen
Sunday,April 10
Sunday, September25
STKids
Sunday, March 27
Sunday, September04
STWatches and Fine Jewellery
Sunday, November13
Ultratravel
Saturday, January16
Saturday, March 19
Saturday, May28
Saturday, September10
Saturday, November12
Telegraph MagazineTravel Special
Saturday, February06
Telegraph Food and Drink
Saturday, November19
Telegraph Gift Guide
Saturday, November26
Goodwood
Saturday, May21
StellaMagazine Fashion Special
Sunday, March 06
Sunday, September18
StellaMagazine BeautySpecial
Sunday, May1
Sunday, September25
StellaMagazine Gift Guide Special
Sunday, November20
StellaMagazine Entertaining
Special
Sunday, December04
Source
Thursday,August 18
Telegraph Magazine / Stellathemed issues Stand-alone Specials

17. DigitalPlatforms

18. Telegraph.co.uk
DESKTOPBROWSER
TheTelegraph is atrue digital pioneer. Our
website launched fouryears before Google,
tenyears before Facebook andwas the first
newspaperwebsite in Europe. Today, the site
is enjoyed by62,000,000 users everymonth
across the globe.
• 8.8mmonthlyuniqueusers
• 134mpageviewspermonth
• 73%ABC1
• 34%earnover£50K
•News
•Sport
•Lifestyle
•Culture
•Business
•Money
•Travel
•Luxury
•Technology
•Women
•Politics
•Health
•Men
•Education
•Motoring
•FoodandDrink
•Gardening
•Film
•Fashion
CHANNELS

19. TelegraphMobile
Source: Comscore MMX
MOBILE BROWSER
Mobile isTheTelegraph’s numberone and
fastest growing platformwith 16 million readers
everymonth
• Delivers the highest reachwithinThe
Telegraph portfolio (55%)
• Youngest demographic: average age is 39
• Retain highABC1 audience (80%ABC1)
Top platforms:
67% IOS | 26% Android
Advertising options:
• Full site takeover
• Channel takeover
• Channel targeting
• Keyword advertising

20. Telegraph.co.uk
Sources: NRS PADD Oct 14 - Sept 15, UKOM MMX MP Dec 15
Advertising options:
•Full page interstitials £6k perweek / 77k ad impressions
•100%Takeoveropportunity£25k perday/ approx 1m+ ad impressions
•Leaderboard on everyarticle page from £4CPM
DAILYEDITIONAPP (TABLET& MOBILE)
TheTelegraph Live news app is the perfectwayto target ouron the go audiencewhen theyare
out and about, accessing all the latest news, business, sport and comments through their
smartphones.
•DailyUU’s 23k
•MonthlyUU’s 95k
•Average DailyDwellTime 18m
Advertising options:
•MPU
•Static/interactive interstitial
•Banner
LIVE NEWSAPP (MOBILE ONLY)
•Average age 50
•Average income £77k
•DailyUU’s 50k / MonthlyUU’s 103k
•Average DailyDwellTime 46m
Refreshed in 2015 following researchwith 20,000 customers.This four-starApp is available onTablet and Smartphone. It
offers customers afull digitalversion ofourprint offering including all magazines and sections and is currentlycommanding
average dwell times of46 minutes aday. NewFeature : Section targeting & Inclusion ofall lifestyle content including Stella
and Ultratravel

21. Thirdpartyapps
FLIPBOARD
•4.7m monthlyreaders globally
•74m Flips/ PageViews permonth
•354,000 UK unique users permonth
•1.7m UK pageviews
•Static Full Page creative
•Tenancy/CPM opportunities
FACEBOOKINSTANTARTICLES
In February,TheTelegraph also become one ofthe first mediaowners to embrace the
powerofFacebook InstantArticles.The improved page loading speed results in more
peopleviewing, commenting and sharing content.
•Tenancyand CPM advertising opportunity
•MPU
•2.3 million+ ad impressions (In first twoweeks)
•1.8 million uniques (In first twoweeks)
TheTelegraphwas alaunch partnerforApple News in January2016.
Within month onewewerewithin the top three mostwatched brands and ourcontent is
the most shared on the app.
•4 available ad sizes
•Tenancyfrom £5k and CPM advertising opportunity
•1 million+ ad impressions permonth
APPLENEWS
GOOGLECURRENTS
ADVERTISINGOPTIONS:
•Interactive full page creative
•Static full page creative
•1 million Ad impressions monthly
• Tenancyfrom £5k

22. Directresponsethroughtobrandedcontent
TABLETPLATFORMS EMAIL
INREAD
PROGRAMMATIC
1STAVAILABLE
IMPRESSIONTARGETING
HOMEPAGETAKEOVERS
VIDEO
MOBILEPLATFORMS
CROSSPLATFORMRUN
OFSITE

23. Telegraphvideo
•Pre-rollwill run across telegraph desktop and mobile browseraswell asThe
Telegraph’syou tube channel.
•3 million+ across desktop and mobile each month
•Targeting opportunities available
•CPM packages (Between £25/£30 CPM)
PremiumTelegraph-producedvideocontentspanningbreakingnews,livevideofeedsanddistinctlifestylecategories.
PRE-ROLLACROSSTELEGRAPH&TELEGRAPH YOUTUBECHANNEL
The InRead format is ideal forbrands to bring content to life and drivevideo plays; it
sitswithin the content feed, driving engagement and aseamless brand experience.
•Runs across desktop and mobile
•Format onlyplayswhen more than 50% inview
•Format is capped at 1 peruserperday
•CPV(£0.25 - £0.30) chargable on 75%views
•CPM model (£25 - £30)
•Channel targeted orROS
INREAD
LaunchedMarch7th2016
•8videos perseries
•Pre roll onALLvideo
•100% SOVon all displayads onvideo pages
•Advertise logo on all pages
•ECPM £100
•100k guaranteed page impressions
SERIESSPONSORSHIPPACKAGE
£10,000 perseries

24. Spark

25. Spark isTheTelegraph’s newcreative
commercial department.Where Mad Men
meet Math Men.
It represents acompany-wide commitment
to helping brands grow— bysupercharging
creative ideaswith industry-leading data
insight.
Send usyournext briefandwe’ll showyou
howthis exciting newwayofworking can
transformyourcampaign.
Not onlywill ourideas be brilliant.Wewill
prove they’re brilliant, too.
Spark

26. TelegraphEvents

27. Events
We’ve been creating some ofthe
most engaging content and
advertising solutions in the business
formore than 160years, and our
multimediaoffering just got even
better.Telegraph Events givesyou
access toworld-class sporting and
lifestyle consumershows on huge
scale,with bespoke experiential
marketing tailored toyourneeds.

28. 27 shows across the country, across the year
11consumer
shows

29. 27 shows across the country, across the year
5+
business
shows

30. Telegraph Bespoke: new for 2014-15
7Bespoke
eventsand
counting

31. FantasyFootball

33. For more information visit toolkit.telegraph.co.uk