Arsene Wenger used one word to describe how technology has developed within sport during his 22 years as Arsenal manager - “Incredible”. Arsenal Sports Scientist, Tom Allen, sees this daily and, in his presentation, described the changes over time - from a simple stopwatch, to thousands of data points that must be distilled into actionable information. Tom offered incredible insight into how one of the world’s most successful soccer clubs are making sure they use the right technology at the right time to get the right results. “Practitioners can have all the information in the world but the data itself won’t affect the outcome without building a rapport with people, and your own knowledge of the data," said Tom. "That is why it is paramount we’re able to find the signals within the noise and it is people like Firstbeat who can help us do this.”