The report analyzes the reach and demographics of the Twitter hashtag #techdrinkup-daily. It found that the hashtag received 29 shares reaching an audience of 21 unique users and 32.7K total impressions. The typical follower of #techdrinkup-daily is between 26-35 years old and has an average social network size of 1,929 connections, allowing the hashtag to indirectly reach around 32,789 additional people. The audience is majority male, with more followers from Colorado Springs, Colorado and with an interest in technology.

1. 1
Report Style: Share Report
Report Name: #techdrinkup-daily
Report Date: 2012-09-06
#techdrinkup Report
Key Metrics: @#techdrinkup-daily | September - 6 - 2012
Total Shares
29
@#techdrinkup-daily had 29 Twitter shares during the report period. PeekAnalytics identifies and maps the
digital footprints behind the source profile of each mention; then segments the audience into Consumer,
Business and Private.
Unique Audience
21 72%
Some consumers share your content multiple times. This number represents the actual number of unique
people who shared this content. Consumers are counted once, no matter how many times they share your
content.
Impressions
32.7K
Impressions counts the number of potential impression that the identified audience can create. This content
was shared by consumers who have a combined total of 32.7K social connections across their social
graphs.

2. 2
Report Style: Share Report
Report Name: #techdrinkup-daily
Report Date: 2012-09-06
Identified Audience
IDENTIFIED
AUDIENCE
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
#techdrinkup-daily's
followers has 1,929
connections across all
social media platforms.
Therefore,
#techdrinkup-daily can
potentially indirectly reach
32,789 (17 x 1,929) people.

3. 3
Report Style: Share Report
Report Name: #techdrinkup-daily
Report Date: 2012-09-06
Audience Demographics
SEX
Insights :
-*Statistics based on 82%
of #techdrinkup-daily's
followers, whose sex we
were able to determine.
AGE RANGE
Insights :
- 62% #techdrinkup-daily's
audience is between 26 -
35.
- *Statistics based on 47%
of #techdrinkup-daily's
followers, whose age we
were able to determine by
identifying through social
profile or public records
data.
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
#techdrinkup-daily's female
followers tend to be more in
the 46 - 55 age range.

4. 4
Report Style: Share Report
Report Name: #techdrinkup-daily
Report Date: 2012-09-06
Audience Demographics [continued]
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
#techdrinkup-daily's male
followers tend to be more in
the 46 - 55 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- #techdrinkup-daily has a
higher percentage of
followers from Colorado
Springs, Colorado than the
typical Twitter user.
TOP 5
STATES/PROVINCES
Insights :
- #techdrinkup-daily has a
lower percentage of
followers from than the
typical Twitter user.

5. 5
Report Style: Share Report
Report Name: #techdrinkup-daily
Report Date: 2012-09-06
Audience Geographic Insights [continued]
TOP 5
COUNTRIES
Insights :
- #techdrinkup-daily has a
higher percentage of
followers from USA than
the typical Twitter user.
Audience Interests Insights
INTEREST
AFFINITY
Insights :
Audience Career Insights
INCOME LEVEL
Insights :
- #techdrinkup-daily's
consumer audience has a
medium level of income
compared to the average.

6. 6
Report Style: Share Report
Report Name: #techdrinkup-daily
Report Date: 2012-09-06
Audience Career Insights [continued]
INDUSTRY
Insights :
Audience Education Insights
EDUCATION
TYPE
Insights :
- #techdrinkup-daily's
followers attend schools
less than the average
Twitter audience.
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- #techdrinkup-daily's
consumer audience is
active on at least 93 social
profiles and/or blogs.

7. 7
Report Style: Share Report
Report Name: #techdrinkup-daily
Report Date: 2012-09-06
Audience Social Media Usage [continued]
SOCIAL
MEMBERSHIPS
Insights :
- 96% of
#techdrinkup-daily's
followers have LinkedIn
profiles.
- #techdrinkup-daily's has
more followers who use
YouTube than does the
typical Twitter user.
ONLINE
ACTIVITIES
Insights :
- 71% of
#techdrinkup-daily's
consumer audience has
been identified as a *Geo
Location.