This document discusses potential brand partnerships and market opportunities for a ceramic tableware company. It outlines two potential brand strategies: 1) A high-end "Tebata Luxe" line targeting hospitality and restaurant customers. Potential partners mentioned include Steelite and La Tavola. 2) An economical "Tebata Ware" line sold through major retailers. Potential partners discussed include OXO, Tupperware, Newell Rubbermaid, and Calphalon. The document also notes opportunities in the Japanese retail market and mentions antimicrobial technologies like Ticona Anti-Crobe and Microban that could be incorporated.

1. BRAND STRATAGEM
tebataware
®

2. BRAND STRATAGEM
NAVIGATION SPECS
PITCH: TEBATA LUXE
PITCH: TEBATA WARE
NOTES
ETC.
Click-thru
functionality
herein...and
on each slide
of this
presentation
via the top
right corner
logos.

3. NAVIGATION SPECS
High-end delivery to hospitality
and international restaurants or
food service vendors.
[resorts, cruise lines, etc.]
Economical delivery to major
and international markets or
boutique vendors.
[Target, SEIYU, AEON, WALMART etc.]
STEELITE/LATAVOLA
Helen of Troy Limited + OXO

4. PITCH: TEBATA LUXE
Steelite + La Tavola
High-end international hospitality
market manufacturer brands...
New Castle, PA (PRWEB) May 4, 2010 Ceramic tableware manufacturer Steelite International
America is pleased to announce a partnership with La Tavola designer, manufacturer and
supplier of quality tableware for commercial foodservice and high end global markets. The
partnership will enable Steelite International to exclusively market their high-end design led
portfolio of flatware, buffet and hollowware collections in the United States, Canada, and
Caribbean effective immediately.
*A cogent target for PORCELAIN/GLASS and BUFFET tableware with
utensil component-ready production. European company; with
offices in Pennsylvania...globally conscious with very aggressive
marketing campaigns of late. [STEELITE MUGS BALANCE BUS]

5. PITCH: TEBATA WARE
Helen of Troy Limited + OXO *Disposable or
compatible product partner with “Good Grip” serving utensils.
TUPPERWARE SERVE *Mainly a “food storage” brand, a line
to compliment their service wear would be distinct.
NEWELL-RUBBERMAID
Calphalon *To differentiate from competitor
Tupperware’s line, the partnership would include products
which would both cook and serve. [roasting pans, pots, etc.]
Rubbermaid uses MICROBAN in several products. (!)

6. NOTES
CONSUMER GOODS
GLOBAL FOOD SAFETY
SEIYU
JAPANESE RETAIL MARKET
AEON
TUPPERWARE CHAIN OF CONFIDENCE
HELEN OF TROY ($)

7. ANTIMICROBIAL POLYMER
TICONA Anti-Crobe
Antimicrobial Ties (!)
MICROBAN
ETC.