Download to read offline
TeamCamp-v1 2
- 1. GDS Social Media at GDS GeorginaGoode & Suhail Adam
- 2. ‘Dealing with government departmentsis like treading water out of your depth waiting for someone to throw the life raft but it never comes.’ User, August 2015 GDSGeorgina Goode & Suhail Adam
- 3. Objectives Results User feedback What welearnt What’s next GDSGeorgina Goode & Suhail Adam
- 4. Campaign Objectives Showcase GDSexpertise Demonstrate principles and approach Demonstrate how principles are being utilised across government Share existing and test new content/tactics Increase user engagement Recruitment GDSGeorgina Goode & Suhail Adam
- 5. Tactics Low-cost visuals -pinpointing key principles GDS experts as spokespeople Short 30 second videos designed for Twitter Audio clips for in-depth commentary Live Q&A session - inviting user participation Case studies from other departments GDSGeorgina Goode & Suhail Adam
- 6. Results GDSGeorgina Goode &Suhail Adam
- 7. A new benchmarkfor engagement has been set GDSGeorgina Goode & Suhail Adam
- 8. Engagement GDS Source: Twitter Analytics,July 2015 Feb and March 2015: #Sprint15 and Pre-Purdah blogs June 2015: #Agile week Georgina Goode & Suhail Adam 0 3,000 6,000 9,000 12,000 15,000 MonthlyEngagement September 2014 - June 2015 June 2015: #Agile week
- 9. @GDSteam now atop 10 agile influencer GDSGeorgina Goode & Suhail Adam Source: TalkWalker, July 2015
- 10. The reach ofour content = 950,000 social media users GDSGeorgina Goode & Suhail Adam Source: Twitter and LinkedIn Analytics, July 2015
- 11. GDSGeorgina Goode &Suhail Adam Jamie Arnold BlogLIVE Periscope Lindsey Keighley video Source: Twitter Analytics, July 2015 Impressions #Agile week announcementPeriscope video on YouTube 0 5500 11000 16500 22000 27500 Reach Individual tweets sent during that week
- 12. Visuals Visuals used tohighlight key points and better illustrate blogs and case studies GDSGeorgina Goode & Suhail Adam Total Reach: 34,765 Engagement: 815
- 13. Record achieved forhighest number of Twitter video views GDSGeorgina Goode & Suhail Adam
- 14. GDSGeorgina Goode &Suhail Adam
- 15. Video Testing YouTube vs.Twitter players Six videos created Engagements: 3,500 Lindsey’s video trumped all other video content previously placed on Twitter by 170% GDSGeorgina Goode & Suhail Adam Source: Twitter and YouTube Analytics, July 2015
- 16. GDSGeorgina Goode &Suhail Adam
- 17. In-depth audio Jamie Arnold’ssketch and Soundcloud was the most successful piece of content on LinkedIn during #Agile Week Achieved an engagement score of 6% (the industry average is 0.3 - 0.5%) Listened to over 300 times, with 10 downloads and reach of 11,000 GDSGeorgina Goode & Suhail Adam Source: LinkedIn and Twitter July 2015
- 18. First live GDSQ&A session run on social media GDSGeorgina Goode & Suhail Adam
- 19. Live Q&A 15 minutediscussion on ‘Design in an Agile Environment’ 473 live views 1,146 Hearts 35 replays 10 user questions submitted GDSGeorgina Goode & Suhail Adam Source: Periscope, July 2015
- 20. User feedback GDSGeorgina Goode& Suhail Adam
- 21. GDSGeorgina Goode &Suhail Adam
- 22. GDSGeorgina Goode &Suhail Adam
- 23. GDSGeorgina Goode &Suhail Adam
- 24. What we learnt GDSGeorginaGoode & Suhail Adam
- 25. What we learnt Video:we need to run all videos via the Twitter player. No one wants to click away from their newsfeed. Accessibility: no subtitle/transcript options for Twitter player or Periscope. We need to overcome this with the content we create. GDSGeorgina Goode & Suhail Adam
- 26. What we learnt Promotion:without promoting live Q&As we cannot drive traffic to them or encourage user participation. GDS blog guidelines do not permit us to promote events. This is something we’re looking into. Improvement: there’s always things we can do better. Titling in Periscope, stronger quotes, inviting more feedback from users. GDSGeorgina Goode & Suhail Adam
- 27. What’s next… GDSGeorgina Goode& Suhail Adam
- 28. We want todo more. But we need your help. GDSGeorgina Goode & Suhail Adam
- 29. Thank you GDSGeorgina Goode& Suhail Adam
Editor's Notes
- #7 - Big up results.
- #8 85% more than #Sprint15
- #9 Engagement for #agile week was…. Engagements: total number of times a user interacted with a Tweet. Clicks anywhere on the Tweet, including retweets, replies, follows, favourites, links, cards, hashtags, embedded media, username, profile photo, or Tweet expansion.
- #10 Hashtag show that GDS’ #agile campaign was in the top-ten for one of the most engaged tweets using that hashtag and the most influential - in league to that of DevOps Summit and a technology Architect, #Scrum Master named Andrew Yochum. #agile week used by others. ut just us. Worldwide used hashtag.
- #11 Explain reach Week long campaign, is a real achievement - nearly a million users.
- #12 Content (or tactic if you want to see it that way) was driven by… Really important to track how content performs in this way. We need to know which content works and which doesn’t so we can improve ad learn from. Concentrate on things which work Talk about transition between the 2 slides
- #13 - Point: created a new visual style for GDS in terms how to communicate with our audiences. This style and scheme is new for us and we’d like to continue using it.
- #14 Pervious record held by Tim O’Reilly Sprint 15 video where it had nearly an engagement of 300.
- #16 Comparing to other videos is very high. We need to keep improving. George will take about this in the learnings section a bit later. 3500 - good on twitter. However, further videos posted on YT saw views drop significantly and so overall we could have increased this figure greatly. But George will talk about this in a few slides time.
- #17 - We saw this great poster in room 6.03. We saw an opportunity to create a blog post surrounding this fantastic visual. Which we did. It was very well received on social.
- #18 Jamie Arnold’s blog about agile delivery service: most ‘engaged’ content on LinkedIn and described as ‘Big thumbs up!’ and ‘Supercool…’ Generated over 500 ‘clicks’ and 104 ‘likes’ Listened to more than 300 times Downloaded 10 times Blog has had 5 comments ‘Engagement’ here is worked out by LinkedIn as the number of users who have been served a post in their newsfeed and have either clicked, liked, and shared the post. Considering this actually a long-form content - it’s educational and requires time investment from users. So 300 is actually pretty good. Which shows if the content is good, users will tune in and engage.
- #20 First use of mobile broadcasting app Periscope Of the 473, 133 were viewing via desktop we’re massively fortunate and lucky to have a great Creative team who made sure the setup was as professional as possible. George will talk about ‘success’.
- #21 This slide is hidden. I’ve added ‘case studies’ and the metrics to slide 11.
- #23 Danish translation for LinkedIn comment: “Another good overview to get the processes through and aligned expectations”