SlideShare a Scribd company logo
1 of 38
Notes:
USE MOUSE
The Brief for user
Take a photo of image shown in
prototype and find a match to
whom they are.

The user can play with other
functions after the task

Help
Bio
Home
Games
Message
                                       NOTE:
Use games from results
                                 To activate our APP
Use Games from home
                                 Click on our Whos
Do Not use curser Keys            that Guy Logo on
Use Mouse Button                    Phone display
SKIP
PROTOTYPE
Profile

Find Game

            Setup Game
Join Game

 1 Local Game found
Digital Skills Academy
Target

    GPS ON

2             1
EXIT
           PROTOTYPE




Alert



Shoot


   NORTH
VIDEO




        PHOTO
FIND
        MATCH




RETRY
EXIT
                                PROTOTYPE




Name: Joe Latchico
Age: 29
Married
Retired
Lives: Tropical Island
From: Tatooine           SAVE
Aliases: JABBA
Likes:Thick People
Hates: 7am Interviews
ADD                +01 454 69432
MORE                +353 087 555555

                    joelatchico@joe.ie


                    Add Notes

Name: Joe Latchico
Age: 29
Married
Retired
Lives: Tropical Island
From: Tatooine
Aliases: JABBA
Likes:Thick People
Hates: 7am Interviews
WITH
Find      Celebrity
Lookalike

            Anyone


            Politician
USER GUIDE




        SETTINGS
Bio
Click Bio to go to virtual pin
board for contacts and info

Home
Click home to get to first screen

Games
Click to go to games screen

Camera
Click Camera to activate camera
and get video and photo options
MORE

Message
Click Message to go to inbox and
messaging

Back
Click Back o go to previous page
Bio
Click Bio to go to virtual pin
board for contacts and info

Home
Click home to get to first screen

Games
Click to go to games screen

Camera
Click Camera to activate camera
and get video and photo options
LESS
Note:
Holding camera in portrait allows
for one person section.

Holding camera in landscape
activates crowd selection i.e.
more than one person can be
selected by taping faces with
your finger.

Selected images will indicted by
a shape showing the target and it
quality
Restart
PROTOTYPE
Mushroom
Mushroom
White Hat – Facts and Logic – What do we know and what do we need
 to know
 Competitors
 Shazam works in a similar way.
 Facebook grew exponentially

Red Hat – Emotions and Feelings, hunches etc. (ABC sorting
technique)
• Take the world by a storm – it’s going to be BIG!
•WTG could facilitate and support your social life
•Pro version to get by barriers

Yellow Hat – Logical Positives – Benefits, positive outcomes etc.
•WTG is easy to use
•WTG is fun and entertaining – for all social occassions
•People will want it – it will go viral easily via word of mouth, we believe
Black Hat – Logical Negatives – possible difficulties etc.
•Legal issues
•Dependant on partnerships
•The Pro HAS to be robust, accurate and secure



Green Hat – Creativity and Imagination – what if?
•Additions to the Premium Elite version
•Game of Assassin – “This Game is Deadly”
•Future possibilities:



Blue Hat – facilitate, focus
Actions came out of our Six Thinking Hats session
Mainly to do further research
A.
                                                                                      Processing of image done by
 APP on                                               Using Camera by                 face recognition software off
                                                          phone or


                                                    Technology Map
                                                                                      site
                                                        microphone


1.
            2.              Image/’s
                                                         Using Phone
                             capture                          or
                                                         microphone

     User                     3.                                                      face recognition map interfacing
                                                                                      with internet databases and
 Selection                        User                                                search engines

                                 input
                                                 4.
                                                               Results
                  15.                                           from
                14.                                           internet
                                                                                                User
                                                                                             presented        6.                                  Info given                 7.
                                                                                 5.         with options
                                                                                              base on
                                                                                                                           Accept              text, images, v
                                                                                                                                                 ideo, audio
                                                                                               results

               Virtual
              Pin board                                                                              Match % and data
                                                                                                     base hierarchy for
                                                                                                     match displayed                                                           Match
                                       Assassin game is set up as host or join
       13.                               game, search to be done by WTG
                                        through Blue Tooth or internet GPS                                                                              Alias
                                                                                                                                                                                        8.
                                                                                                      10.
     Assassin
                                   Interact
                                                                            9.                                                                                         User
                                     with                                                                                                                             selects
                                                                                                                                                                      action
                                                                                               11.
                                   16.                                                                                          12.
                                                                                                                                                                  User decides what
                                                                        Doppelganger                                                                             further functions to
                                                                                                                                                                      use if any
       Allows to post and                                                                                               Display
         link to selected                                                                                               Group
       database e.g. Face                                                                                             connections      If group of faces selected makes search for
       book. Also a WTG                  Fun makes search                                                                                   connections between matches e.g.
        APP interaction                   for lookalikes on                                                                           relatives, business professional connections,
                                                 net
November 2011




January 2011   November 2011
Year 1                Year 2                 Year 3
            English language
 Product                       Launch of WTG Pro and     Full International
Launches        MVP                  WTG Elite                 Rollout


User Nos         Free          WTG-Free 80 million     WTG-Free 302 million
                               WTG-Elite 800K          WTG-Elite 3 million
               5 million       WTG-Pro 100K            WTG-Pro 500K
                                    WTG-Free
Pricing    Free: Income          Banner advertising
Model      from banner
                                WTG-Elite €5 one-off
           advertising – 20c
           per user p.a.
                                        fee            Same as Year 2
                                  WTG-Pro €250
                                   subscription


Revenue
           € 1 million €22 million €87 million
•PR bulletins to APP review sites & blogs

•Introduce WTG version of Assassin game

•Digital Marketing Campaign

•A WTG Facebook page and website

•You Tube Channel
Yr 1 :   €500,000
Yr 2 : €5 million
Yr 3 : Self-funding
TEAM APPSTER Present WTG Face Recognition App

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TEAM APPSTER Present WTG Face Recognition App

  • 1.
  • 2.
  • 3.
  • 4. Notes: USE MOUSE The Brief for user Take a photo of image shown in prototype and find a match to whom they are. The user can play with other functions after the task Help Bio Home Games Message NOTE: Use games from results To activate our APP Use Games from home Click on our Whos Do Not use curser Keys that Guy Logo on Use Mouse Button Phone display
  • 6.
  • 7. Profile Find Game Setup Game
  • 8.
  • 9. Join Game 1 Local Game found Digital Skills Academy
  • 10. Target GPS ON 2 1
  • 11. EXIT PROTOTYPE Alert Shoot NORTH
  • 12. VIDEO PHOTO
  • 13. FIND MATCH RETRY
  • 14.
  • 15. EXIT PROTOTYPE Name: Joe Latchico Age: 29 Married Retired Lives: Tropical Island From: Tatooine SAVE Aliases: JABBA Likes:Thick People Hates: 7am Interviews
  • 16. ADD +01 454 69432 MORE +353 087 555555 joelatchico@joe.ie Add Notes Name: Joe Latchico Age: 29 Married Retired Lives: Tropical Island From: Tatooine Aliases: JABBA Likes:Thick People Hates: 7am Interviews
  • 17. WITH
  • 18. Find Celebrity Lookalike Anyone Politician
  • 19.
  • 20.
  • 21. USER GUIDE SETTINGS
  • 22. Bio Click Bio to go to virtual pin board for contacts and info Home Click home to get to first screen Games Click to go to games screen Camera Click Camera to activate camera and get video and photo options MORE Message Click Message to go to inbox and messaging Back Click Back o go to previous page
  • 23. Bio Click Bio to go to virtual pin board for contacts and info Home Click home to get to first screen Games Click to go to games screen Camera Click Camera to activate camera and get video and photo options LESS Note: Holding camera in portrait allows for one person section. Holding camera in landscape activates crowd selection i.e. more than one person can be selected by taping faces with your finger. Selected images will indicted by a shape showing the target and it quality
  • 25.
  • 28.
  • 29. White Hat – Facts and Logic – What do we know and what do we need to know Competitors Shazam works in a similar way. Facebook grew exponentially Red Hat – Emotions and Feelings, hunches etc. (ABC sorting technique) • Take the world by a storm – it’s going to be BIG! •WTG could facilitate and support your social life •Pro version to get by barriers Yellow Hat – Logical Positives – Benefits, positive outcomes etc. •WTG is easy to use •WTG is fun and entertaining – for all social occassions •People will want it – it will go viral easily via word of mouth, we believe
  • 30. Black Hat – Logical Negatives – possible difficulties etc. •Legal issues •Dependant on partnerships •The Pro HAS to be robust, accurate and secure Green Hat – Creativity and Imagination – what if? •Additions to the Premium Elite version •Game of Assassin – “This Game is Deadly” •Future possibilities: Blue Hat – facilitate, focus Actions came out of our Six Thinking Hats session Mainly to do further research
  • 31. A. Processing of image done by APP on Using Camera by face recognition software off phone or Technology Map site microphone 1. 2. Image/’s Using Phone capture or microphone User 3. face recognition map interfacing with internet databases and Selection User search engines input 4. Results 15. from 14. internet User presented 6. Info given 7. 5. with options base on Accept text, images, v ideo, audio results Virtual Pin board Match % and data base hierarchy for match displayed Match Assassin game is set up as host or join 13. game, search to be done by WTG through Blue Tooth or internet GPS Alias 8. 10. Assassin Interact 9. User with selects action 11. 16. 12. User decides what Doppelganger further functions to use if any Allows to post and Display link to selected Group database e.g. Face connections If group of faces selected makes search for book. Also a WTG Fun makes search connections between matches e.g. APP interaction for lookalikes on relatives, business professional connections, net
  • 32.
  • 33.
  • 34. November 2011 January 2011 November 2011
  • 35. Year 1 Year 2 Year 3 English language Product Launch of WTG Pro and Full International Launches MVP WTG Elite Rollout User Nos Free WTG-Free 80 million WTG-Free 302 million WTG-Elite 800K WTG-Elite 3 million 5 million WTG-Pro 100K WTG-Pro 500K WTG-Free Pricing Free: Income Banner advertising Model from banner WTG-Elite €5 one-off advertising – 20c per user p.a. fee Same as Year 2 WTG-Pro €250 subscription Revenue € 1 million €22 million €87 million
  • 36. •PR bulletins to APP review sites & blogs •Introduce WTG version of Assassin game •Digital Marketing Campaign •A WTG Facebook page and website •You Tube Channel
  • 37. Yr 1 : €500,000 Yr 2 : €5 million Yr 3 : Self-funding