Sulla scia dell'Atlante 2011, speciale 150 anni, Comunicazione Italiana, per festeggiare il 10° anniversario della nascita del prodotto editoriale, decide di puntare sui contenuti, dedicando la parte speciale del volume alla "Reputation Economy", tema portante del Forum della Comunicazione 2012, tenutosi lo scorso 5 giugno a Palazzo dei Congressi. Un’edizione particolarmente interessante ed innovativa, conclusasi con grande successo di pubblico e di consenso da parte degli Speaker e dei Partner, che implementa la formula cartacea ed online dell'Atlante.
La "Special Edition" raccoglierà spunti, curiosità ed approfondimenti sulla Reputation Economy e sarà così strutturata:
Analisi di scenario;
Le aziende con la migliore reputazione;
Casi di approfondimento aziendali e istituzionali:
reputazione aziendale, rep. online, rep. vs clienti, rep. vs stakeholders, brand reputation;
Strategie e strumenti per la gestione della reputazione;
Strumenti di monitoraggio della reputazione.
L’Atlante della Comunicazione, giunto alla sua decima edizione, consolida il suo ruolo di Guida per conoscere meglio chi fa comunicazione, marketing ed RP in Italia raccogliendo i riferimenti diretti (telefono e email), foto e profili professionali di oltre 20.000 “decision maker” e professionisti del mondo dell’impresa, istituzionale e PA, universitario e no profit.
È il luogo editoriale dove la “Business Community” dell’Italia che Comunica:
Condivide esperienze;
Traccia gli scenari pubblicando gli Atti del Forum della Comunicazione;
Pubblica “Case History” e “Best Practice” di comunicazione, marketing, branding.
È possibile scegliere tra la pubblicazione di una case history o di una pagina ADV e di contribuire allo speciale sulla Reputation.
Il documento affronta il tema del “cos’è il made in Italy” e di quali contenuti debba essere portatore affinché il sistema Paese possa avere la considerazione che merita nelle decisioni di acquisto dei consumatori del mondo. All’interno sono state riportate le puntuali considerazioni di alcuni interessanti studi, tesi di giovani talenti italiani e dati di alcune ricerche di Enti e associazioni che si sono confrontati con il tema.
Sulla scia dell'Atlante 2011, speciale 150 anni, Comunicazione Italiana, per festeggiare il 10° anniversario della nascita del prodotto editoriale, decide di puntare sui contenuti, dedicando la parte speciale del volume alla "Reputation Economy", tema portante del Forum della Comunicazione 2012, tenutosi lo scorso 5 giugno a Palazzo dei Congressi. Un’edizione particolarmente interessante ed innovativa, conclusasi con grande successo di pubblico e di consenso da parte degli Speaker e dei Partner, che implementa la formula cartacea ed online dell'Atlante.
La "Special Edition" raccoglierà spunti, curiosità ed approfondimenti sulla Reputation Economy e sarà così strutturata:
Analisi di scenario;
Le aziende con la migliore reputazione;
Casi di approfondimento aziendali e istituzionali:
reputazione aziendale, rep. online, rep. vs clienti, rep. vs stakeholders, brand reputation;
Strategie e strumenti per la gestione della reputazione;
Strumenti di monitoraggio della reputazione.
L’Atlante della Comunicazione, giunto alla sua decima edizione, consolida il suo ruolo di Guida per conoscere meglio chi fa comunicazione, marketing ed RP in Italia raccogliendo i riferimenti diretti (telefono e email), foto e profili professionali di oltre 20.000 “decision maker” e professionisti del mondo dell’impresa, istituzionale e PA, universitario e no profit.
È il luogo editoriale dove la “Business Community” dell’Italia che Comunica:
Condivide esperienze;
Traccia gli scenari pubblicando gli Atti del Forum della Comunicazione;
Pubblica “Case History” e “Best Practice” di comunicazione, marketing, branding.
È possibile scegliere tra la pubblicazione di una case history o di una pagina ADV e di contribuire allo speciale sulla Reputation.
Il documento affronta il tema del “cos’è il made in Italy” e di quali contenuti debba essere portatore affinché il sistema Paese possa avere la considerazione che merita nelle decisioni di acquisto dei consumatori del mondo. All’interno sono state riportate le puntuali considerazioni di alcuni interessanti studi, tesi di giovani talenti italiani e dati di alcune ricerche di Enti e associazioni che si sono confrontati con il tema.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Tavarnelle abr
1. The longer I stay here,
the more the town of Tavarnelle
appeals to me.
(da un blog)
Guido Borà
guido.bora@unisi.it
2. La sentiment analisys di una destinazione turistica
stima e quantifica l’atteggiamento che gli utenti
del web, (in particolare dei social network, blog,
gruppi di discussione etc.) hanno nei confronti
della destinazione in oggetto, delle strutture
dell’incoming e degli eventi a essa collegati.
Sulla base delle indicazioni degli utenti, gli
stakeholder del territorio possono attivare delle
politiche di miglioramento delle criticità rilevate
e implementare delle strategie di rafforzamento
per incrementare il vantaggio competitivo.
3. Grazie all’impostazione di un set di parole
chiave (lexicon), ordinate per categorie,
s’individuano le pagine con contenuti
positivi e negativi. La predominanza, in una
pagina, di parole chiave positive rispetto a
quelle negative determinerà l’attribuzione
di un sentiment positivo; nel caso contrario il
sentiment sarà negativo.
Controllo
manuale di tutte le conversazioni
con successiva pulizia delle
conversazioni/news inappropriate.
4. Analisisvolta con la dashboard Attentio
(cutting edge per brand commerciali)
dal 1 settembre al 31 ottobre 2011.
Ladashoboard Viral Heat è utilizzata per
individuare gli influencer sui social network e
sul web.
5. OSPITALITÀ SERVIZI/VITA QUOTIDIANA
Bellezze naturali («Di borgo in Trasporti pubblici
borgo», passeggiata Vie di comunicazione -
naturalistica)
Ambiente (installazione Traffico (strade e
caldaia a biomasse) superstrade)
Beni culturali (nuovo assetto Servizi comunali e attività
centro storico) istituzionali collegate
Creatività (centro di musica)
Alberghi (pubblicità)
Inquinamento
Ristoranti – Bar (legati Intrattenimento (anche
principalmente a eventi) eventi sportivi)
Enogastronomia (vino, olio,
scuola di cucina)
6. Keyword utilizzate per identificare il Brand: «Tavarnelle AND Val di Pesa».
Abbiamo sottoposto i risultati a un successivo processo di pulizia
manuale per eliminare i contenuti categorizzati in modo non pertinente
dalla dashboard.
Nel nostro caso il principale motivo di questa discrepanza risiede nella presenza
di doppioni dovuti a feed RSS che sono associati alle notizie.
7. Il settore
preponderante
è il manifatturiero.
(vedi dettaglio)
Il settore
«Alberghi e
ristoranti» si attesta
intorno al 4%.
Il censimento
industria
2012 è in fase di
espletamento.
*(in ricerche analoghe si è trovata corrispondenza tra contenuti delle
conversazioni e struttura e composizione del tessuto produttivo).
Nostre elaborazioni su dati ISTAT - ASC
8. Mobili, industrie alimentari e metalmeccanico sono i settori prevalenti
che rappresentano il 68% circa del settore manifatturiero.
Nostre elaborazioni su dati ISTAT - ASC
9. Il picco si riferisce
all’ampia risonanza
sulla stampa
spagnola della
chiusura in Italia,
presso Voghera, di
uno stabilimento
del gruppo Deoleo
proprietario della
Carapelli dal 2005
Deoleo ha cerrado
una de sus fábricas
en Italia. (...) El
cierre no afecta a
ninguna las marcas
italianas de Deoleo,
entre las que
La media giornaliera dal 1 settembre al 31 ottobre 2011 destacan Bertolli,
è di 2,4 conversazioni/news al giorno. Carapelli y Sasso.
10. Questa analisi può aiutare nella scelta del giorno della settimana
ottimale per lanciare una campagna di mktg virale, nel nostro caso
agli inizi settimana.
Nota: la notizia della Deoleo è di un venerdì.
11. Nel periodo preso in considerazione le principali fonti di notizie sono
stati i quotidiani on line seguiti da Twitter e da blog vari.
12. ARRIVI E PRESENZE PER PROVENIENZA
RISULTATI PER LINGUA IN TAVARNELLE ANNO 2010
La brevità del periodo in esame probabilmente ha fatto sì che venissero
intercettate quasi esclusivamente conversazioni/news in lingua italiana.
13. Servizi municipali (e attività istituzionale in genere), l'enogastronomia, i beni
culturali e l‘ambiente sono i topic più trattati. Conservando i risultati off topic
abbiamo effettuato un’analisi sul testo per individuare le parole chiave a
posteriori.
Nota: a una conversazione/news possono corrispondere più topic.
14. In aggregato il sentiment di Tavarnelle è positivo. Questo risultato è
coerente con la letteratura che afferma che generalmente gli utenti dei
social (in quanto strumento di intrattenimento elettivo) tendono a
esprimersi in termini di sentiment positivo.
15. L’esiguità del campione delle conversazioni in lingua straniera non
consente di fare confronti significativi.
16. Disaggregando per piattaforme notiamo che su Youtube non è agevole
individuare il sentiment per la brevità dei testi associati ai video.
17. Disaggregando
abbiamo che,
fuorché gli OT,
tutti i topic
hanno
sentiment
positivo.
Il sentiment
positivo per
l’inquinamento
indica che chi
ne parla ne
apprezza
l’assenza.
18. Positive
Enogastronomia
Sport (non
analizzato)
Negative
Nel nostro caso
sono tutti in OT.
Nella seguente
analisi semantica
non danno un
significativo
contributo
cognitivo
L’analisi è effettuata solo sulle conversazioni/news a cui è assegnato un
sentiment positivo (in verde) o positivo (in rosso).
19. È necessario approfondire due aspetti per
ovviare alla soggettività insita sia nella
scelta a priori delle parole chiave sia
nell’attribuzione del sentiment
• Nuvola delle parole: Analisi delle parole che con
maggior frequenza sono associati a Tavarnelle
• Nuvola dei tag: Analisi dei tag che gli utenti
assegnano quando parlano di Tavarnelle (analisi
tassonomica a posteriori che in questo caso non
abbiamo svolto)
20. Abbiamo effettuato l’analisi a posteriori su tutto il campione inclusi gli OT. Si
conferma la vocazione enogastronomica (olio, vino) e l’immagine del
territorio legato al Chianti. Mentre emergono parole legate a attività
istituzionali, al centro urbano e allo sport. Interessante anche le numerose
occorrenze della parola emozioni (relativo all'evento Emozioni dal Chianti).
21. Identità turistica debole
Limitata rilevanza dei contenuti dei siti
istituzionali nella reputation management sul web
Particolare interesse per l’enogastronomia
Territorio assimilato con il Chianti e i dintorni di
Firenze
Azioni
Essere proattivi sui social network attraverso strategie di
Social Media Marketing:
Interazione con blogger e influencer
Social media team istituzionali
Capacità di narrazione autonoma del territorio
22. Utente Dati URL
1.595 Followers www.twitter.com/inChianti
2.001 Following
@inChianti 60 Listed
4.125 Total status updates
Dal 2009
344 Followers www.twitter.com/Diariodifirenze
Twitter
125 Following
@Diariodifirenze 10 Listed
1.115 Total status updates
Dal 2010
38 Followers www.twitter.com/ChiantiChef
33 Following
@ChiantiChef 0 Listed
51 Total status updates
Dal 2010
www.in-chianti.it
in Chianti
Web
susannainchianti.blogspot.it
susannainchianti
Tweet, video su YouToube, blog e conversazioni su Facebook,
per narrare il territorio
23. Utente Dati URL
Tiro alla fune Rione Borghetto 2011 – Tavarnelle VP www.youtube.com/user/ komunicando72
http://youtu.be/MbNFAjPICIo
komunicando72
270 visualizzazioni
1 mi piace
1 commento
Firenze San Donato in Poggio Tavarnelle www.youtube.com/user/ spinellors
Firenze Pachino http://youtu.be/BVcRYRC6opY
Promontorio
170 visualizzazioni
YouTube
la festa dei rioni a tavarnelle www.youtube.com/user/ jagtar73
http://youtu.be/aPuEnh277Xs
jagtar73
133 visualizzazioni
1 mi piace
Video mapping Tavarnelle val di Pesa, luglio 2011 www.youtube.com/user/ tegmina
http://youtu.be/FslHc8SqAMQ
119 visualizzazioni
tegmina
1 mi piace
(Video Mapping realizzato per la festa del Rione
Fondaccio a Tavarnelle val di Pesa)
24. Utente Dati URL
Rivista Notizie 1.630 Mi piace www.facebook.com/NOTIZIECHIANTI
in Chianti 30 Parlano di questo argomento
Proloco 803 Mi piace www.facebook.com/tavarnelle
Tavarnelle 10 Parlano di questo argomento
Park Hotel 191 Mi piace www.facebook.com/pages/Park-Hotel-Chianti/218654951936
Facebook
Chianti 12 Parlano di questo argomento
Caffè degli 129 Mi piace www.facebook.com/pages/Caff%C3%A8-degli-Amici-di-
Amici di Tavarnelle-Val-di-Pesa/267319833298806
Tavarnelle in
Val di Pesa
Chiantivivo – 80 Mi piace www.facebook.com/pages/Chiantivivo-Eventi-del-
Eventi del Chianti/209665257992
Chianti
59 Mi piace www.facebook.com/pages/poderi-in-chianti/129764240372490
Poderi in
1 sta parlando di questo
Chianti
argomento
25. È possibile seguire e
promuovere l’attività
degli influencer
tramite alcuni
aggregatori quali
paper.li, curated by
oppure storify