This document summarizes several informational documents: 1. A museum leaflet that uses bright colors and varied fonts to grab attention and provide information on opening times, prices, and sections in a busy but easy to follow layout. 2. A camera manual that uses only labels, numbers, and arrows to clearly point to each part of the camera in a concise and direct way. 3. A newspaper article that sets a big bold header above images and brief text to clearly introduce a factual news story in an organized busy page.

1. Task 1
Oli Georgiou

2. This leaflet is about the introduction of the new shape of buses in London. The first paragraph is bold and stands out
to show a fact about the history of the buses in London. The whole leaflet is a factual description on the new
features of the buses explaining what is does and all the little things like LED lighting. The round red edges of the
pictures match the rounded edges of the bus. The red border also matches the colour of the buses. Red is quite an
alarming colour but using it on a bus it will make it more visible to pedestrians so the colour scheme of the leaflet
will have to include red to match the bus colour. However the red will catch the eyes of people and stand out.
Each sub heading is bold to show
where a new topic starts. The
language is very descriptive as it
needs to talk about every feature
of the bus to make sure all points
of the bus are covered. It makes it
very clear to read and an accurate
description of the bus. The
writing is quite formal as it does
not have any shortened down
words.
The power of three is used at the
top “Newer. Sleeker. Better” which
makes it more memorable.
The layout is quite simple because
it just has three images located in
the middle of the page and are all
roughly the same size. The text is
spread around the images as the
paragraphs are not too long so on
topic wont spread onto the next
page.

3. This instruction is very simple with little text but it makes it simple for the reader to understand as it does not
go into as much detail. The main title is bolder than any other of the text to stand out more so people see
that it is the manual for the watch. The headings in bold separate each part so people know which heading to
look under. The diagram is labelled well to point out each part of the watch and the button on the side is
stretched out to show each setting. No colours are used because it does not need to look decorative because
it is not trying to attract anyone because it is informing people how to use/work the watch. It is very concise
to make it simple for the reader. It makes it very easy to read because too much information could confuse
people. The font is very formal and basic because it does not need to give off any message it just needs to tell
people who to work the watch.
It is numbered to show a step by step
way using the watch. The image is laid
out well because it just points out
everything on the watch and is easy to
understand and follow.

4. This camera manual is very basic as it only
has labels for each camera part for example
to change each camera setting. Each label in
numbered to make it easy for the eye to
follow. It is very concise as there is little text
and all the pieces of text are very short
which makes it very direct and easy to read.
The image is just of the camera with arrows
pointing at each feature on it so the readers
eye can follow easily. The whole manual is
very clear as there is not a lot of text at all
and it clearly point out each part of the
camera. It is informing people how to use
the camera properly so it is factual because it
is explaining the camera. Also the copy is
quite formal but it is only pointing out parts
of the camera so it is not describing it in
sentences. The text is all in capital letters to
make it clearer to read and follow. The image
is displayed well to include all the features on
the front and top. The title header has the
same colour and font but is bolder, not all in
capitals and bigger.

5. •
This museum leaflet is very bright because it
needs to grab peoples attention if they were to
pass it by or we’re visiting the museum. The
colours of the text vary from red to black making
the red stand out more than the black text. The
red text would be the parts that they want to
stand out more and they also use it as a header
for each section. The font is quite old fashion to
fit in with the toy and model theme of the
museum because the toys they would put on
show would be old fashion toys and models. The
leaflet is quite busy looking as it has a lot on it
but it is quite easy to follow. There is quite a lot
of text on this leaflet but not any long paragraphs
or sentences. It is accurate as it gives opening
time information, where it is, contact details and
prices etc. It is not bias by saying it is the best
museum of its kind or using statements to
persuade people to visit. The pages are laid out
differently on each page because there is
different pieces of text and different images on it.
The left page is full of text and different pieces of
information are split up into sections. The prices
and opening times are in boxes to stand out more
because they are more important because they
need to be pointed out to the audience.

6. This piece of factual writing is from a
newspaper article. It is set out with a big bold
title header and small piece of text to briefly
describe the story. It then has the smallest bits
of text which is the actual new story. The
images are set around the pieces of text but
mainly put above the text which could grab
more peoples attention. It is a news story so it
will be accurate and describe the story clearly.
The page is very busy but set out well to make
it look neat. The big header and brief
description of the story make it clear for the
reader to understand the piece of writing.
The language used is quite formal as it is a
newspaper and it is about a real story and is
factual. It also avoids ambiguity because it
explains every part of the story as it needs to
inform the reader exactly what happened. It is
not biased because it just needs to inform the
public.
The image of the map clearly shows where the
tunnels are being built and is also labelled so
the reader can understand the map clearly.
Using the image it gives the reader an idea of
what it looks like underground where they are
building so that could get people interested
and want to read the full story.