Tamar's Brandlove25- 2011

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We have continued our project to define and measure brand ‘Love’ – the degree to which consumers are demonstrating their support & enthusiasm for a digital brand through their social interactions.

Social Media

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Carlos Molina Guerrero, Marketing & Projects Director en Best Relations, en el taller organizado por Dircom sobre cómo estructurar un programa de social media explicó: -Cómo definir objetivos. -Cómo planificar de forma estratégica, evitando la improvisación. -Qué ventajas y beneficios nos proporcionan las diferentes plataformas sociales y acciones tácticas. -De qué manera establecer KPIs. -Cuáles son las tendencias clave en comunicación digital. -Casos de referencia en Social Media.

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When it comes to successful Outreach with prominent bloggers, many brands and agencies are at a loss. Digital agencies like Tamar have been working with bloggers for years, in Tamar’s case 19 years, learning to perfect the art of Influencer Engagement to build brand awareness and value for our clients. Here is the presentation for our Social Media Week 2014 event 'The Only Way is Outreach' including results from research we conducted from a number of bloggers on blogger-brand/agency relationships.

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