The document discusses the concept of Iwinkd, an online platform that allows physical objects and places to be tagged so that conversations can be started and continued between different users over time. It provides examples of how books from a library, movie posters, event posters, cafes, and other physical locations could be tagged using Iwinkd tags to initiate discussions among multiple people who engage with the tagged items. The document encourages readers to try out Iwinkd and see how it could be used to start conversations in various real-world contexts.

1. One evening at the library.....
I was returning a
book.. someone
else had reserved
it..

2. It would be interesting to talk to the next borrower.
Not many people are into alternative history.
How do we initiate a conversation with future readers
of this book?

3. A ryokan in kyoto, japan

4. We find this notebook on the table.
what is this book. Let’s open it.
omoide noto - memory notebook

5. We find stories penned by guest’s who had stayed in
this room in the past..

6. The omoide noto gives us an idea. Can we build an
online narrative or blog for a physical object or a
place?
And we build iwinkd.com

7. Going back to the book. Let’s say we had a message for
future readers

8. We go to iwinkd.com and create our message
“Loved this story. I
want to see the movie
too. I wonder if there is
some thing like this
about Japan winning
the war”

9. iwinkd gives us a tag
“your iwinkd tag is
hot8725”

10. We attach the tag to the book
and return the book to the library

11. The next borrower....

12. She finds our tag

13. She enters the tag at iwinkd
hot8725

14. She reads our message.....
and comments too
“Loved this story. I
want to see the movie
too. I wonder if there is
some thing like this
about Japan winning
the war”
“Search for fatherland
on youtube for a clip.
The DVD is hard to find”

15. Other future
readers can
embed
youtube, maps
in addition to
text
continuing the
conversation
we started

16. Where else can use iwinkd

17. Tag a movie poster and start talking about it.
iwinkd works on mobile browsers
iwinkd:show77

18. Tag an event poster and let people find
information about the event.
iwinkd:show99

19. Cafes can tag themselves allowing visitors to share
comments, reflections.
iwinkd:story99

20. Invite people to come over to see videos, maps of
your property
iwinkd
rent99

21. Talk about Mr. Bush
iwinkd:talk99

22. Make it easy for people to note/remember your adverts
iwinkd:job889

23. ideas, suggestions come to
iwinkd.com and enter tag
wink2429
thanks and see you guys at another event
Preetam Rai, preetamrai@gmail.com