US tactics in the Vietnam War included search and destroy missions, carpet bombing campaigns, and the use of chemical weapons like napalm and Agent Orange. Search and destroy missions often resulted in high civilian casualties and turned local villagers against the US, while bombing campaigns targeted North Vietnamese supply lines and potential Viet Cong strongholds. The immense financial cost of these tactics was unacceptable to the US public. Viet Cong tactics focused on guerrilla warfare through ambushes and booby traps, which accounted for over half of US casualties and instilled great fear in US troops.