The document discusses various topics related to social media and its importance. It provides statistics on daily active mobile users and the referral value of social media for e-commerce. It includes quotes on leadership and accepting unsolicited ideas. Lists are provided for monitoring social networks and developing a social media strategy, including aligning with business goals, identifying target audiences, choosing platforms, and scaling through community. Contact information is given at the end for social media consulting services.
Channel Next Ignite Your Channel with Social MediaShane Gibson
This document discusses how to ignite your channel with social media. It notes that there are now over 1 billion social media users and 900 million on Facebook alone. However, more filters and limits are being placed on social platforms like LinkedIn, Facebook and Instagram. The rise of influencer marketing through genuine engagement is discussed. The document also outlines 5 big challenges brands face with social media and provides 4 solutions to overcome them, including social media management, content creation, education, and integrated marketing plans. It concludes by providing contact details for the social media agency Socialized.me.
1) Successful social media implementation requires understanding stakeholders, goals, audiences, platforms, policies and engagement strategies.
2) Key steps include identifying goals and audiences, choosing appropriate platforms, developing social media policies, implementing listening and engagement strategies, and uniquely communicating solutions through marketing and community building.
3) Authentic engagement, community contribution, consistency and being unafraid to share are important principles for effective social media use.
Progressive Sealing Social Media for SalesShane Gibson
The document discusses how social media is transforming sales and marketing. It notes that customers now own brands through social media comments and shares. Key metrics mentioned include 900 million Facebook users, 150 million tweets per day, and 3 billion YouTube views per day. The presentation emphasizes listening to customers, engaging authentically, and building communities over hard selling. It provides tips for creating a social media launch plan and lists resources for social media training.
This document provides a summary of the 60th anniversary issue of the CGA-BC magazine. It celebrates 60 years of CGA-BC and focuses on social media topics such as launching a social media presence and implementing social media policies. Articles provide advice on using social media for business objectives, engaging customers through social media, and stories from CGAs on their experiences with social media. The issue also highlights the association's history and achievements over the past 60 years in British Columbia.
The document summarizes Module 3 of a social media boot camp series covering blogging, video, and LinkedIn. It discusses how to build an effective blog that gives a competitive advantage, characteristics of great blogs, topics to blog about including frequently asked questions, new products, events, opinions, and more. It also covers how to launch a blog quickly and cheaply, use of video blogging on YouTube, and how to build traffic and subscribers. The document then discusses how to build a professional LinkedIn profile that sells yourself and builds credibility, how to make connections and prospect on LinkedIn, and how to set up a business page.
The document discusses various topics related to social media and its importance. It provides statistics on daily active mobile users and the referral value of social media for e-commerce. It includes quotes on leadership and accepting unsolicited ideas. Lists are provided for monitoring social networks and developing a social media strategy, including aligning with business goals, identifying target audiences, choosing platforms, and scaling through community. Contact information is given at the end for social media consulting services.
Channel Next Ignite Your Channel with Social MediaShane Gibson
This document discusses how to ignite your channel with social media. It notes that there are now over 1 billion social media users and 900 million on Facebook alone. However, more filters and limits are being placed on social platforms like LinkedIn, Facebook and Instagram. The rise of influencer marketing through genuine engagement is discussed. The document also outlines 5 big challenges brands face with social media and provides 4 solutions to overcome them, including social media management, content creation, education, and integrated marketing plans. It concludes by providing contact details for the social media agency Socialized.me.
1) Successful social media implementation requires understanding stakeholders, goals, audiences, platforms, policies and engagement strategies.
2) Key steps include identifying goals and audiences, choosing appropriate platforms, developing social media policies, implementing listening and engagement strategies, and uniquely communicating solutions through marketing and community building.
3) Authentic engagement, community contribution, consistency and being unafraid to share are important principles for effective social media use.
Progressive Sealing Social Media for SalesShane Gibson
The document discusses how social media is transforming sales and marketing. It notes that customers now own brands through social media comments and shares. Key metrics mentioned include 900 million Facebook users, 150 million tweets per day, and 3 billion YouTube views per day. The presentation emphasizes listening to customers, engaging authentically, and building communities over hard selling. It provides tips for creating a social media launch plan and lists resources for social media training.
This document provides a summary of the 60th anniversary issue of the CGA-BC magazine. It celebrates 60 years of CGA-BC and focuses on social media topics such as launching a social media presence and implementing social media policies. Articles provide advice on using social media for business objectives, engaging customers through social media, and stories from CGAs on their experiences with social media. The issue also highlights the association's history and achievements over the past 60 years in British Columbia.
The document summarizes Module 3 of a social media boot camp series covering blogging, video, and LinkedIn. It discusses how to build an effective blog that gives a competitive advantage, characteristics of great blogs, topics to blog about including frequently asked questions, new products, events, opinions, and more. It also covers how to launch a blog quickly and cheaply, use of video blogging on YouTube, and how to build traffic and subscribers. The document then discusses how to build a professional LinkedIn profile that sells yourself and builds credibility, how to make connections and prospect on LinkedIn, and how to set up a business page.
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