The document provides an overview budget for a band attending SXSW in 2012. It includes estimated costs for flights, visas, registration, accommodation, transportation, food, and insurance. The total estimated budget is £7,382.57. It also includes breakdowns of individual member budgets totaling £2,164.34 each and visa costs totaling £2,871.87. The band's campaign included a tour before SXSW to promote themselves, then attending SXSW and additional touring. The results were positive, including signing with an agent and starting work with a sync company.