audience feedback

1. S.W.O.T from final pitch
By Kelsey Treich

2. What Cameron said:
Strengths:
could be used to teach
people
Interviews with
professionals
Includes key statistics
Opportunities:
Is unique as nobody
knows much about it.
Weaknesses:
May have been done
before
May be hard to show all
the adoption stages in a
few minutes
Threats:
May take a long time to
make the music for the
documentary

3. What Ermira said:
Strengths:
In depth results from focus
groups
Key facts and figures
Graphs to explain
Opportunities:
Weaknesses:
Quite short
Similar documentaries
Secondary/content
research
Threats:
Make sure the
documentary is not a
training video

4. What Daniel said:
Strengths:
Developed structure
Detailed research into target
audience
A very interesting idea
Opportunities:
Could have interviews
with the prospective
adopters
Weaknesses:
Might not be able to fit
all the conventions into
the documentary
Threats:
Might appear to be a
training video more
than a documentary

5. What Kazi said:
Strengths:
Have locations ready
Having professionals in the
documentary
Have statistics ready for the
documentary
Opportunities:
Get a interview with
someone going
through the adoption
process now
Weaknesses:
No articles
Threats:

6. What Tooba said:
Strengths:
Opportunities:
Locations
Weaknesses:
Secondary research
Channel distribution
Threats:
Pps might not talk too
much

7. What Stefan said:
Strengths:
Good idea
Good research
Facts and figures
Opportunities:
Video will help other
people
Weaknesses:
Target audience
Threats:
Do parents want to be
filmed with their new
children