1. Harvard | Business | School Marketing Channels Case Study November 19, 2009 Nick Gage | Ben Lyon | Shannon Tacke | Kevin Virgilio

2. shm | OVERVIEW | shm

3. shm | MISSION | shm THE MISSION: TO UTILIZE SMH’S RADICAL INNOVATIONS IN DESIGN, AUTOMATION & ASSEMEBLY , AS WELL AS IN MARKETING & COMMUNICATION TO HAVE A COMPETITVE BRAND IN EVERY PRICE SEGMENT IN THE MARKET.

4. shm | ISSUES | shm

5. shm | ISSUES | shm

6. shm | ALTERNATIVES | shm

7. shm | RECCOMENDATIONS | shm what? production

8. shm | RECCOMENDATIONS | shm where? distribution

9. shm | RECCOMENDATIONS | shm how? marketing

10. shm | FINANCIAL PROJECTIONS | shm

11. shm | FINANCIAL PROJECTIONS | shm

13. shm | FINANCIAL PROJECTIONS | shm