The document contains 4 charts that provide demographic data and preferences around horror films and genres. The first chart shows the age distribution of respondents, with the largest groups being 40-55 and 26-40. The second chart compares responses between males and females. The third and fourth charts show that suspense and likeable villains are the most popular attributes in horror films, followed by deaths and jump scares, while gore is the least popular attribute.

1. Age
Over 55
40-55
26-40
Age
17-25
Under 17
0
20
40
60
80
100

2. Age
80
70
60
50
40
Age
30
20
10
0
Male
Female

3. Which of these styles of horror do you enjoy most?
40
35
30
25
20
15
10
5
0
Which of these styles of
horror do you enjoy most?
Which of these styles of…

4. What Attributes do you look for most in horror films?
Good Characters
Likeable Villain
Deaths
What Attributes do you look
for most in horror films?
Jump Scares
Suspense
Gore
0
10
20
30
40
50
60

6. Poster Rating
1
2
3
4
5
6
7
8
9
10

8. Poster Rating
1
2
3
4
5
6
7
8
9
10