2. Supply and Demand
∗ Supply curve
∗ If a product
sells at a low
price, producers
make little of it
∗ As the price
rises, producers
are willing to
make more of
the product
∗ The supply
curve thus
slopes upward
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3. Supply and Demand
∗ Demand curve
∗ When the price
of a product is
high, consumers
don’t buy much
of it
∗ When the price
of a product
drops,
consumers are
willing to buy
more
∗ Thus the
demand curve
slopes
downward
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4. Supply and Demand
∗ Price reaches an
equilibrium at the
intersection of the
supply curve and the
demand curve.
∗ If price is higher than
this point:
∗ Producers will want to
produce more
∗ Customers will want
to pay less
∗ Thus price drops back
to equilibrium
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5. Supply and Demand
∗ Consumers are
pursuing their
own best interest
∗ Producers are
pursuing their
own best interest
∗ “Invisible Hand”
matches supply
with demand
∗ Adam Smith
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6. Supply and Demand
∗ Works for
∗ Individual
consumers and
producers
∗ Aggregate of all
consumers and
all producers
∗ Aggregate
Supply
∗ Aggregate
Demand
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7. Shift in Demand Curve
∗ Demand curve may
shift to the left
∗ Not willing to pay as
much
∗ Thus price drops
∗ Due to drop in income
∗ Demand curve may
shift to the right
∗ willing to pay more
for product
∗ Due to:
∗ Increased population
∗ Increased income
∗ Changes in taste
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Demand curve shift
to the left
8. Shift in Supply Curve
∗ If it becomes
easier to
produce a
product, supply
curve will shift
to right
∗ More farmland
∗ More children
for labor
∗ Fertilizer
available
∗ Water available
∗ Technology
available
∗ Price drops
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9. Engel’s Law
∗ The proportion
of household
budget spent
on food
decreases as
income
increases
∗ Wealthy spend
less % of their
wealth on food
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10. Bennett’s Law
∗ The ratio of
starchy foods in
the diet falls as
income rises
∗ Poor eat more
starchy foods
∗ Grains
∗ Root crops
∗ Wealthy eat
more meat,
fruit,
vegetables
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11. Income Elasticity of
Demand
∗ How much
increase in
demand for food
is there with a 1%
increase in
income?
∗ Elasticity =1 if is 1%
increase in demand
∗ Elasticity lower if is
lower than 1%
increase in demand
∗ Ex: East Java
income elasticity
for food = 0.58
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East Java market
12. Income Elasticity of
Demand
∗ Depends on income
∗ Brazil study
∗ Low income
∗ elasticity for rice = 2
∗ High income
∗ elasticity for rice =
0.2
∗ Low income people
bought 2% more rice
with 1% more
income
∗ High income people
bought nearly same
amount of rice
regardless of
income
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13. Price Elasticity of
Demand
∗ Price elasticity
∗ Change in
consumption with a 1%
change in the price
∗ As price increases,
consumption
decreases
∗ Thus price elasticity
for a product is
usually negative
∗ Ex: Indonesia
∗ Rice: -.63
∗ Livestock: -1.73
∗ Price elasticity less
magnitude at high
incomes:
∗ don’t care if price rises
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Costa Rica
Livestock
14. Price Elasticity of
Supply
∗ The change in
supply in response
to a 1% change of
price
∗ Less response to
food price in
developing world
∗ Farmers less
involved in market
economy
∗ Lower inputs,
therefore
adjustments easier
∗ More risk adverse
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Honduras Farmer
15. Food Security
∗ Food security:
∗ “Access by all
people at all
times to
enough food
for an active,
healthy life”
∗ Lack of food
security is
caused by lack
of purchasing
power
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16. Food Security Equation
∗ Amount of
food need is
less than or
equal to money
available to
purchase food
∗ If household
produces more
food, will need
to buy less
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Cooking tizet (corn
mush)
in Ghana
17. Food Security
∗ Depends on
∗ Number in
household
∗ Ages
∗ Sex
∗ Working status
∗ Health status
∗ Pregnancy
∗ Lactation
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18. Household Food
Production
∗ Depends on
∗ Amount of
land
∗ Education of
farmer
∗ Technology
available
∗ Capital
available
∗ Input prices
∗ Subsidies
∗ Taxes
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India farmers
19. Price of Food
∗ Depends on
∗ Quantity
produced
∗ Population
demand
∗ Income demand
∗ Taste
preference
demand
∗ Government
∗ Price controls
∗ Tariffs
∗ Subsidies
∗ Taxes
Email-piyushkumarsharma852@gmail.com 19Ethiopia market