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This article discusses how underdog brands can use creative marketing techniques to stand out. As the little guy up against bigger competitors, an underdog brand needs to think outside the box to gain attention. The article provides examples of campaigns by smaller brands that successfully grabbed spotlight through humor, pop culture references, and grassroots efforts.

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McLellan, By Drew. "Being the Underdog Means Creative Marketing Techniques!" Drew's Marketing Minutes. Web. 09 Nov.
2011. <http://www.drewsmarketingminute.com/2011/05/viva-the-underdog.html>.

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Superhero

1. Русское Слово Дня

2. Super Hero McLellan, By Drew. "Being the Underdog Means Creative Marketing Techniques!" Drew's Marketing Minutes. Web. 09 Nov. 2011. <http://www.drewsmarketingminute.com/2011/05/viva-the-underdog.html>.

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