The document discusses the evolving role of libraries within the context of information services, highlighting a shift from traditional book-centric views to a more user-focused approach. It presents findings from OCLC indicating that while libraries remain valuable, many users rely primarily on search engines for information. Strategies are suggested for libraries to adapt by integrating services into platforms where users already congregate and leveraging collaborative technologies to enhance access to resources.

1. SUNYLA 2007 Expanding Our Horizons: Reaching for the Limits June 14, 2007 Matt Goldner Executive Director, End User Services OCLC, Online Computer Library Ctr

2. Current position of libraries in information services OCLC strategy WorldCat.org program WorldCat Local

3. Background

4. Realities of information discovery From OCLC’s Perceptions of Libraries and Information Resources report: 93% — Agree Google provides worthwhile information 85% — agree Yahoo provides worthwhile information 78% — agree library Web sites provide worthwhile information 69% — feel libraries and search engines provide the same level of trustworthiness

5. The good Libraries used and viewed favorably 96% of respondents said that they have visited a library 57% use libraries frequently 69% say library use is steady or high

6. The good What students value: Authoritative content Research assistance The library as place

7. The not so good Libraries are about books and information First think of books Majority believe mission is information Majority do NOT consider library a source for readily available information, especially digital content

8. From OCLC: Perceptions of Libraries and Information Resources (2005) The Real Issue Q: Where do you typically begin your search for information on a particular topic? 84% Search Engines 2% Library Portals

9. Then: the user built their workflow around the library Now: the library must build its service around the user workflow

10. Then: resources were scarce and attention was abundant Now: attention is scarce and resources are abundant

11. Have seen the problem What do we do about it as a community?

12. . . . ideas . . Move our services to where users are In GYM In other major information websites In other campus and community systems

13. … ideas … 2. Move processes up to cooperative level Places library where aggregated demand is Frees libraries to concentrate on what is best done locally

14. … ideas … 3. Avoid duplicative efforts Ties back to moving processes to the cooperative Exploits local skills for local needs

15. … ideas … 4. Think in Web 2.0 framework Service-oriented Expose data Collaboration Perpetual beta

16. Vision: Aggregate services around the user Discover Get it Create, manage, share

17. Goal Deliver the full capacity of the library community to the user, at the point of need collections services community, expertise, place

18. A view of library services Remix/reuse services in other environments Connect users/consumers to libraries at the global level Services for libraries to manage collections and services efficiently N ETWORK I NTERFACE S ERVICES C ONSUMER S ERVICES M ANAGEMENT S ERVICES

19. Open WorldCat Program N ETWORK I NTERFACE S ERVICES

20. N ETWORK I NTERFACE S ERVICES

21. N ETWORK I NTERFACE S ERVICES

22. N ETWORK I NTERFACE S ERVICES

23. Currently supported services Discovery Fulfillment Social networking C ONSUMER S ERVICES

24. A few examples of discovery services North Carolina State – Endeca Rochester Institute of Technology – eXtensible Catalog Ex Libris – Primo III – Encore OCLC – worldcat.org

25. WorldCat.org

26. WorldCat.org – Discovery

27. WorldCat.org – Detailed record

28. Local libraries displayed automatically

29. Stats: are we on the right track? Impressions Click throughs Conversions

30. Click-throughs to WorldCat.org pages

32. WorldCat Local Customized view of WorldCat.org that can serve as a library or library consortium’s local discovery service WorldCat.org 3.0 An add-on that allows users to search all licensed databases in the library’s collection Global Discovery brought to Local Services

33. Components of WorldCat Local Content Branded version of WorldCat.org Interoperability with local delivery environment

34. Content OCLC supplied content All of WorldCat (including “shared collections”) All article metadata in WorldCat.org All evaluative content in WorldCat on FS Vendor records

35. Content indexed from local collections Physical collections Electronic journals Article-level citations Special collections Digitized collections collections WorldCat.org

36. Integration with Local Delivery Environment Circulation Request/Place Hold via Circulation or Intra-consortial borrowing system ILL Interoperability with OCLC ILL, ILLiad, VDX Online full-text Direct access to FS, ECO, NetLibrary Linking to OpenURL Resolver

37. Customized view of WorldCat.org

38. Holdings: Local, Group, Global UW First Then Summit Rest of WorldCat

39. Full record display

40. Request

41. Access to Online Full Text (via resolver) Link displays based on e-serials holdings Displays article from FS/ECO, if available If not, links to resolver

42. What makes WorldCat Local Unique? Shared-platform approach Access to the global network Syndication across the network

43. Second key factor Erases barriers between delivery silos Works to intelligently present the “best” silo Doesn’t preclude other delivery options

44. Open Access Electronic Immediate delivery Time delay delivery Licensed Electronic Locally Held Group Held Globally Held

45. WorldCat Local Pilot and Release Pilot began in April 2007 Pilot participants University of Washington Peninsula Library System (36 libraries) State of Illinois (9 libraries) Ohio State University University of California Service release planned for late 2007

46. Social Network Services Services that support user workflow and connect users with common interests

50. Further information Matt Goldner [email_address] Bob Schulz – WorldCat.org [email_address] Mindy Pozenel – WorldCat Local [email_address] Jasmine De Gaia – Social Network [email_address]