SolarCity's Solar Ambassador Program engages nonprofit organizations and community members to promote solar power and support local charities. The program includes national campaigns, trained energy consultants, and a referral rewards system to incentivize participation. Additionally, SolarCity collaborates with corporations to facilitate employee referrals, further benefiting local charities through donations from referral rewards.

1. SolarCity Confidential Slide 1

2. SolarCity Confidential Slide 2
Solarcity, with its network of nonprofit solar ambassadors,
believe in a better way of powering homes
while contributing to a cleaner planet.

3. SolarCity Confidential Slide 3

4. SolarCity Confidential Slide 4

5. SolarCity Confidential Slide 5
SolarCity’s Solar Ambassador program allows our
customers and nonprofit solar supporters to be a part of
the solar movement.
The Solar Ambassador program has three key
components to support participating Non-profit
organizations and their members:
National Programming and Tools- Solar Ambassadors
will be part of a national campaign that inspires them to
connect with their networks about solar power.
Energy Consultants – SolarCity has thousands of
trained Energy Consultants that work directly with
customers and community members to spread the word
on the benefits of solar power.
Referral Rewards Program – The Solar Ambassador
program has referral rewards for direct referrals that arise
from the campaign
JOIN THE SOLAR
AMBASSADOR
PROGRAM

6. SolarCity Confidential Slide 6
Through the Solar Ambassador program, SolarCity
promotes non-profit partners as a top local charity
individuals in the community can support
Examples of how SolarCity can drive referral rewards:
•Employee Referral Programs
•Farmers Markets and Community Events
•Group Events and Digital Campaigns
SOLAR FUNDRAISING
OPTIONS

7. SolarCity Confidential Slide 7
SolarCity works with many corporations to set up
opportunities for their employees to become
residential SolarCity customers. Instead of the
company keeping the referral rewards, they can
donate them to a local charity.
Employee Referral
Programs

8. SolarCity Confidential Slide 8
SolarCity employees attend Farmers Markets and
community events in their local area. At these events,
SolarCity can co-brand their booths with the non-profit
logo and make a referral reward to the non-profit for
every customer that installs a system.
Farmers Markets and
Community Events

9. SolarCity Confidential Slide 9
SolarCity can offer group presentations and digital
promotions to the non-profit supporters and volunteers
interested in going solar, earning more referral
rewards for the organization.
Group Events and
Digital Campaigns

10. SolarCity Confidential Slide 10
Thank you.

11. SolarCity Confidential Slide 11