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This document summarizes travel trends in Ukraine between 2013-2014 and the success of a project to bring the sea to the mountains region. It notes that in 2014, 45% of Ukrainian summer holiday makers favored seaside destinations, while only 7% favored mountain destinations. In 2015, a project created a 750mx200m beach with water sports and clubs in the Carpathian mountains, attracting over 138,000 visitors - increasing beach visitors by over 700% between 2014 and 2015. The project was hugely successful, with increases of over 200% in hotel occupancy and lifts usage, and over 1000% increase in beach services sales. Customer feedback was overwhelmingly positive, changing travel trends in the region.

Marketing

15 000
SKIERS
375 000 km
SKIED
9 EQUATORS

15 000
SKIERS
375 000 km
SKIED
9 EQUATORS
DAILY

OTHER
COUNTRIES
CRIMEA CHRAPAT-
HIANS
COUNTRY
SITE
UKRAINIAN
SEASIDE
NOWHERECARPATHIANS
2013 - 2014
TRAVEL TRENDS
International HR portal Research center

OTHER
COUNTRIES
CRIMEA CHRAPAT-
HIANS
COUNTRY
SITE
UKRAINIAN
SEASIDE
NOWHERE
1,5 mln
NOT PLANNING
CARPATHIANS
International HR portal Research center
2013 - 2014
TRAVEL TRENDS

2013 - 2014
TRAVEL TRENDS
OTHER
COUNTRIES
CRIMEA CHRAPAT-
HIANS
COUNTRY
SITE
UKRAINIAN
SEASIDE
NOWHERE
3,3 mln
NOT VISITING
CARPATHIANS
International HR portal Research center

OTHER
COUNTRIES
CRIMEA CARPATHIANS COUNTRY
SITE
UKRAINIAN
SEASIDE
NOWHERE
2013 - 2014
TRAVEL TRENDS
International HR portal Research center
+11%
+10%

OTHER
COUNTRIES
CRIMEA CARPATHIANS
+3%
COUNTRY
SITE
UKRAINIAN
SEASIDE
NOWHERE
2013 - 2014
TRAVEL TRENDS
International HR portal Research center

OTHER
COUNTRIES
CRIMEA CARPATHIANS
+3%
COUNTRY
SITE
UKRAINIAN
SEASIDE
NOWHERE
2014
CARPATHIANS
FAILED
International HR portal Research center

SEA
SIDE
MOUNTAINS
45%
7%
FAVOURITE DESTINATION
OF UKRAINIANS
Rating sociological group

2015. CHALLENGE
TO FIND SEA
IN THE MOUNTAINS

AND WE DID IT
750m x 200m
BEACH
WATER SPORTS

AND WE DID IT
750m x 200m
BEACH
BEACH CLUBS
WATER SPORTS

JUNESEA ACTIVITIES
PRESENTATION
700 000
20 000
1 000

AUGUSTVIRAL CAMPAIGN
2 000 000
70 000
5 000

INDEPENDENCE DAY
FULLY BOOKED
24.08.2015

LIFTS
+128%
152 460 ppl
195 695 ppl
2014 2015

BEACH
+709%
2014 2015
19 472 ppl
138 133 ppl

2014 2015
SALES. HOTELS
440 435$
1 209 771$

2014 2015
SALES. HOTELS
+274%
440 435$
1 209 771$

SALES. LIFTS
2014 2015
245 903$
586 183$

SALES. LIFTS
+238%
2014 2015
245 903$
586 183$

BEACH SERVISES
+1520%
2014 2015
32 051
486 680

SUMMER SERVICES
2014 2015
718 389 $
2 283 634$

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Sunnny bible

1. SEA IN THE MOUNTAINS

2. WINTER . HIGH SEASON 1 400 000

3. 15 000 SKIERS

4. 15 000 SKIERS 375 000 km SKIED

5. 15 000 SKIERS 375 000 km SKIED 9 EQUATORS

6. 15 000 SKIERS 375 000 km SKIED 9 EQUATORS DAILY

7. WINTER 100%

8. WINTER 100% SUMMER 30%

9. OTHER COUNTRIES CRIMEA CHRAPAT- HIANS COUNTRY SITE UKRAINIAN SEASIDE NOWHERECARPATHIANS 2013 - 2014 TRAVEL TRENDS International HR portal Research center

10. OTHER COUNTRIES CRIMEA CHRAPAT- HIANS COUNTRY SITE UKRAINIAN SEASIDE NOWHERE 1,5 mln NOT PLANNING CARPATHIANS International HR portal Research center 2013 - 2014 TRAVEL TRENDS

11. 2013 - 2014 TRAVEL TRENDS OTHER COUNTRIES CRIMEA CHRAPAT- HIANS COUNTRY SITE UKRAINIAN SEASIDE NOWHERE 3,3 mln NOT VISITING CARPATHIANS International HR portal Research center

12. OTHER COUNTRIES CRIMEA CARPATHIANS COUNTRY SITE UKRAINIAN SEASIDE NOWHERE 2013 - 2014 TRAVEL TRENDS International HR portal Research center +11% +10%

13. OTHER COUNTRIES CRIMEA CARPATHIANS +3% COUNTRY SITE UKRAINIAN SEASIDE NOWHERE 2013 - 2014 TRAVEL TRENDS International HR portal Research center

14. OTHER COUNTRIES CRIMEA CARPATHIANS +3% COUNTRY SITE UKRAINIAN SEASIDE NOWHERE 2014 CARPATHIANS FAILED International HR portal Research center

15. 5 000 000 SUMMER HOLIDAY MAKERS

16. SEA SIDE MOUNTAINS 45% 7% FAVOURITE DESTINATION OF UKRAINIANS Rating sociological group

17. 2015. CHALLENGE TO FIND SEA IN THE MOUNTAINS

18. AND WE DID IT 750m x 200m

19. AND WE DID IT 750m x 200m BEACH

20. AND WE DID IT 750m x 200m BEACH WATER SPORTS

21. AND WE DID IT 750m x 200m BEACH BEACH CLUBS WATER SPORTS

22. APRILFIRST TEASERS

23. MAYSWITCH DAY FROM WINTER INTO SUMMER