The new normal in the United States is not anything like it was just a few years ago. Fear and anxiety have replaced confidence and hope when it comes to the economy, and the effects have been felt from the family den to the White House. Optimism is out and pessimism is in, with Americans questioning the future of health care, education, jobs and the political direction of the country. In February 2010, Euro RSCG Worldwide PR and Euro RSCG Life, the public relations arm and the health-focused communications network of Euro RSCG Worldwide, a leading integrated marketing communications agency, commissioned two surveys to try to gauge the mood of Americans on these hot-button issues and others. One survey questioned people nationwide; the other polled residents of Connecticut. Research partners MicroDialogue deployed the two surveys, with each questioning a random and representative sample of 386 people age 18 and older, then analyzed the data. The resultant “U.S. Mind and Mood” white paper provides a series of snapshots of a nation living in a precarious present.
- April 2010
Is social media redefining love? That’s the theme of our latest study. We know that social media has changed the way we live—and now, we’ve discovered, it’s changing the way we love. Euro RSCG Worldwide surveyed 1,000 respondents in the United States to explore how the digital world, specifically social media, has affected their lives in the areas of love and intimacy. In this white paper, we tackle new realities in love, like the questions of whether old-fashioned matchmaking will be a job of the past (about half of those we surveyed said they knew someone whose relationship had started online) and how old is too old to search for closeness online? Has social media affected fidelity? (Our poll says yes.) Which generation is most actively using online connections to find their love connections? And what do Facebook and the neighborhood bar have in common? Our groundbreaking survey reveals the answers to these questions and more.
Learn about two tools emerging as vital to PR from one of the world's most renowned futurists. Trends for the Near Future presented by Marian Salzman at Havas Cafe at the Cannes International Festival of Creativity
More people are leaning toward political extremes than ever, and anger will continue to grow based on that sphere and others,” said Marian Salzman, president of Euro RSCG Worldwide PR, North America, when she released her annual list of trends.
“But we’ve also seen many people react to this anger, segregation, and perceived or real loss of control by doing a 180 and becoming even more interested in relationships than possessions and learning how to be more self-sufficient.” Below are four of the trends on her list, tweet-style because of the importance social media plays in many.
One thing is for sure: Social media is changing the world, and we often feel powerless in the face of its constant morphing.
This PowerPoint presentation puts the future into perspective with a look at 16 trends Marian Salzman sees in SoMe for 2011, from the farthest reaches of connectivity to doing good on social media.
This white paper is the next chapter in Euro RSCG Worldwide PR’s commitment to the study of the future of men. Since 2003, when Euro RSCG popularized the “metrosexual” concept, the agency has been at the forefront of the movement of marketing to men. “Male in U.S.A.” draws on this long history, plus the results of recent proprietary studies, independent research and insights gained through ERWW PR’s global trendspotting network, connecting the dots between all of them. Men in the United States today have many differences, but there are commonalities, and this paper addresses both. To try to accurately illustrate a portrait of the American man, it looks at demographics, the wealth illusion, the effects of the recession, male icons in Hollywood and beyond, cars, technology, the banking industry, love and second chances, among other diverse topics. A conclusion offers a list of 10 points helping to define the American male in 2011.
The new normal in the United States is not anything like it was just a few years ago. Fear and anxiety have replaced confidence and hope when it comes to the economy, and the effects have been felt from the family den to the White House. Optimism is out and pessimism is in, with Americans questioning the future of health care, education, jobs and the political direction of the country. In February 2010, Euro RSCG Worldwide PR and Euro RSCG Life, the public relations arm and the health-focused communications network of Euro RSCG Worldwide, a leading integrated marketing communications agency, commissioned two surveys to try to gauge the mood of Americans on these hot-button issues and others. One survey questioned people nationwide; the other polled residents of Connecticut. Research partners MicroDialogue deployed the two surveys, with each questioning a random and representative sample of 386 people age 18 and older, then analyzed the data. The resultant “U.S. Mind and Mood” white paper provides a series of snapshots of a nation living in a precarious present.
- April 2010
Is social media redefining love? That’s the theme of our latest study. We know that social media has changed the way we live—and now, we’ve discovered, it’s changing the way we love. Euro RSCG Worldwide surveyed 1,000 respondents in the United States to explore how the digital world, specifically social media, has affected their lives in the areas of love and intimacy. In this white paper, we tackle new realities in love, like the questions of whether old-fashioned matchmaking will be a job of the past (about half of those we surveyed said they knew someone whose relationship had started online) and how old is too old to search for closeness online? Has social media affected fidelity? (Our poll says yes.) Which generation is most actively using online connections to find their love connections? And what do Facebook and the neighborhood bar have in common? Our groundbreaking survey reveals the answers to these questions and more.
Learn about two tools emerging as vital to PR from one of the world's most renowned futurists. Trends for the Near Future presented by Marian Salzman at Havas Cafe at the Cannes International Festival of Creativity
More people are leaning toward political extremes than ever, and anger will continue to grow based on that sphere and others,” said Marian Salzman, president of Euro RSCG Worldwide PR, North America, when she released her annual list of trends.
“But we’ve also seen many people react to this anger, segregation, and perceived or real loss of control by doing a 180 and becoming even more interested in relationships than possessions and learning how to be more self-sufficient.” Below are four of the trends on her list, tweet-style because of the importance social media plays in many.
One thing is for sure: Social media is changing the world, and we often feel powerless in the face of its constant morphing.
This PowerPoint presentation puts the future into perspective with a look at 16 trends Marian Salzman sees in SoMe for 2011, from the farthest reaches of connectivity to doing good on social media.
This white paper is the next chapter in Euro RSCG Worldwide PR’s commitment to the study of the future of men. Since 2003, when Euro RSCG popularized the “metrosexual” concept, the agency has been at the forefront of the movement of marketing to men. “Male in U.S.A.” draws on this long history, plus the results of recent proprietary studies, independent research and insights gained through ERWW PR’s global trendspotting network, connecting the dots between all of them. Men in the United States today have many differences, but there are commonalities, and this paper addresses both. To try to accurately illustrate a portrait of the American man, it looks at demographics, the wealth illusion, the effects of the recession, male icons in Hollywood and beyond, cars, technology, the banking industry, love and second chances, among other diverse topics. A conclusion offers a list of 10 points helping to define the American male in 2011.