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Table of Contents Executive Summary ii Table of Figures ix Introduction 1 E-Commerce 3 -Current Statistics 3 -History of E-Commerce 7 -Mobile Commerce 13 -Tablets and Future of E-commerce 14 -Advantages &Disadvantages of E-Commerce 18 Subscription Business Model 20 -What is Subscription Business Model? 20 Birchbox: the Mother of all Boxes 24 -BirchBox Overview 24 -BirchBox Healthy growth 26 -BirchBox Business Model 27 -BirchBox Challenges 33 Other Good Box Examples 34 -Lacquerous 34 -Manpacks 35 -Nature Box 36 -Why some subscription boxes are successful? 39 Failed Boxes 42 -Ellie 42 -Dollar Shave Club 44 -Rocksbox 46 -Why Boxes Fail? 47 Current Waves that are driving the Market 48 1. Social Commerce 48 2. Private Sales 53 3. Mobile / Location 54 Future E-Commerce Trends 55 1. Data is the beating heart of e-commerce 55 2. Cutting Out the Middle Man 56 3. Always-on shopping experiences 56 4.Social Shopping: Video experience in E-commerce 57 Conclusion 60 Recommendations for BirchBox 62 Bibliography 63 Appendix 76 NOTE: Guys, due to the high demand and time that I spend on sending out this report as a favor, I am starting to charge a fee of $25 if you would like to have my thesis. No more favors! If interested, email me at starikovayelena@gmail.com
BirchBox the Future Business Model of E-Commerce
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