There are several main youth subcultures, including chavs, emos, punks, and skinheads. Each subculture has distinct styles of dress, music preferences, and behaviors that allow people to find belonging in social groups. For example, chavs are typically identified by tracksuit bottoms, baseball caps, and Nike sneakers, while emos favor skinny jeans, plimsolls, band t-shirts, and dark makeup. Punks strive to be nonconformists through clothing like jeans, boots, and studded jackets. Skinheads have shorter hair and tattoos, often wearing tight jeans, boots, and flight jackets.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Under the Board - Audience Immersion ResearchDaniel Caldas
This was a project assigned to students of the University of Oregon as part of a workshop regarding Planner Tools. The workshop was hosted by Brandon J. Thornton, Brand Strategy Director @ Wieden+Kennedy.
The premise of our research was that "you can tell a lot about a person by the board they ride". This insight moved us to focus in understanding the relationship between board (brand), individual (identity), culture and skateboarding community.
Special thanks to all involved: Patrick Dewitt, Lexi Alaga, Ryan Hagen, Jazo Moises & Brandon J. Thornton.
Skateboard Culture
The presentation discusses the evolution of skateboard culture from its roots in the 1970s to modern day. It will express how skateboarding has existed as a subculture for decades and influenced the lives of skateboarders. The presentation includes an overview, thesis, history of skateboarding in different decades, videos, and a class activity.
The document discusses the origins and history of hip hop culture from the late 1970s through the 1990s. It describes how hip hop originated in the South Bronx among African Americans and comprised four main elements: deejaying, rapping, graffiti art, and breakdancing. The 1980s and 90s represented the "Golden Age of Hip Hop" where hip hop music matured and addressed social and political issues facing urban communities. Popular artists from this era helped establish different regional hip hop styles and tensions between regions boosted sales. Fashion, lyrics, and the prevalence of crack cocaine in African American communities were also defining aspects of hip hop in this period.
This document provides an overview of the goth subculture, including definitions and origins of the term "goth" and different gothic substyles. It notes that goth began as a component of punk rock and established itself in the 1980s in England. Key aspects of goth fashion are described as black clothing, pale makeup, unusual hairstyles, and body piercings. The document then summarizes several gothic substyles - romantic goth, Victorian goth, old school goth, Japanese goth (J-goth), and cyber goth - highlighting their distinct aesthetics, music preferences, and philosophies.
El documento presenta un análisis de la tribu urbana de los skaters en la ciudad de Cuenca, Ecuador. Explica brevemente la historia y origen del skateboarding como deporte a nivel mundial desde la década de 1940. Luego describe los resultados de encuestas y entrevistas realizadas a skaters en Cuenca, quienes practican mayormente en los parques Guataná y María Auxiliadora. Finalmente, concluye que la sociedad de Cuenca tiene una percepción positiva de los skaters y que este grupo no es considerado una tribu,
The goth subculture originated in the UK in the early 1980s from the gothic rock music scene. It has endured longer than many subcultures of that era and has diversified over time. The goth subculture is characterized by a dark aesthetic inspired by gothic literature, horror films, and BDSM culture that is expressed through styles of music, fashion, and art. Some of the main musical genres include gothic rock, deathrock, and darkwave. Fashion includes dark colors, Victorian or medieval-inspired clothing, heavy makeup, and accessories. While the subculture is generally considered non-violent, some high-profile crimes committed by individuals who identified as goth have contributed
There are several main youth subcultures, including chavs, emos, punks, and skinheads. Each subculture has distinct styles of dress, music preferences, and behaviors that allow people to find belonging in social groups. For example, chavs are typically identified by tracksuit bottoms, baseball caps, and Nike sneakers, while emos favor skinny jeans, plimsolls, band t-shirts, and dark makeup. Punks strive to be nonconformists through clothing like jeans, boots, and studded jackets. Skinheads have shorter hair and tattoos, often wearing tight jeans, boots, and flight jackets.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Under the Board - Audience Immersion ResearchDaniel Caldas
This was a project assigned to students of the University of Oregon as part of a workshop regarding Planner Tools. The workshop was hosted by Brandon J. Thornton, Brand Strategy Director @ Wieden+Kennedy.
The premise of our research was that "you can tell a lot about a person by the board they ride". This insight moved us to focus in understanding the relationship between board (brand), individual (identity), culture and skateboarding community.
Special thanks to all involved: Patrick Dewitt, Lexi Alaga, Ryan Hagen, Jazo Moises & Brandon J. Thornton.
Skateboard Culture
The presentation discusses the evolution of skateboard culture from its roots in the 1970s to modern day. It will express how skateboarding has existed as a subculture for decades and influenced the lives of skateboarders. The presentation includes an overview, thesis, history of skateboarding in different decades, videos, and a class activity.
The document discusses the origins and history of hip hop culture from the late 1970s through the 1990s. It describes how hip hop originated in the South Bronx among African Americans and comprised four main elements: deejaying, rapping, graffiti art, and breakdancing. The 1980s and 90s represented the "Golden Age of Hip Hop" where hip hop music matured and addressed social and political issues facing urban communities. Popular artists from this era helped establish different regional hip hop styles and tensions between regions boosted sales. Fashion, lyrics, and the prevalence of crack cocaine in African American communities were also defining aspects of hip hop in this period.
This document provides an overview of the goth subculture, including definitions and origins of the term "goth" and different gothic substyles. It notes that goth began as a component of punk rock and established itself in the 1980s in England. Key aspects of goth fashion are described as black clothing, pale makeup, unusual hairstyles, and body piercings. The document then summarizes several gothic substyles - romantic goth, Victorian goth, old school goth, Japanese goth (J-goth), and cyber goth - highlighting their distinct aesthetics, music preferences, and philosophies.
El documento presenta un análisis de la tribu urbana de los skaters en la ciudad de Cuenca, Ecuador. Explica brevemente la historia y origen del skateboarding como deporte a nivel mundial desde la década de 1940. Luego describe los resultados de encuestas y entrevistas realizadas a skaters en Cuenca, quienes practican mayormente en los parques Guataná y María Auxiliadora. Finalmente, concluye que la sociedad de Cuenca tiene una percepción positiva de los skaters y que este grupo no es considerado una tribu,
The goth subculture originated in the UK in the early 1980s from the gothic rock music scene. It has endured longer than many subcultures of that era and has diversified over time. The goth subculture is characterized by a dark aesthetic inspired by gothic literature, horror films, and BDSM culture that is expressed through styles of music, fashion, and art. Some of the main musical genres include gothic rock, deathrock, and darkwave. Fashion includes dark colors, Victorian or medieval-inspired clothing, heavy makeup, and accessories. While the subculture is generally considered non-violent, some high-profile crimes committed by individuals who identified as goth have contributed
The emo subculture originated from American punk music in the late 1990s. It is characterized by slow yet intense lyrics with melancholy themes and screaming vocals. Emos rely heavily on the internet and social media to connect over music, fashion, and shared emotional values. They are typically identified by their black clothing, dark makeup, and thin physiques. While the subculture provides a sense of community, it has also been linked to self-harm and suicide, leading to criticism and backlash from parents and the media.
Goth subculture began in England in the 1980s and is characterized by dark fashion including Victorian and punk styles, dark makeup, and styled dark hair. Goths listen to genres like death punk, hard rock, and neoclassical. While sometimes associated with horror, goths are generally portrayed positively in media as individuals who express themselves through music and fashion rather than as a violent group, and some articles highlight that goths can be intelligent university students despite their outsider subculture.
The document discusses several subcultures including gothic punk, minimalistic heavy metal, and grunge hippies. It provides details on the origins and characteristics of each subculture. For gothic punk, it describes how the subculture began in England in the 1980s and notes that followers adopt unusual fashions and are often depressed or feel like outsiders. Minimalistic heavy metal values simplicity and balance. Grunge originated in Seattle in the 1980s, known for its loud guitar and vocals, and followers embrace thrift and utility clothing. Hippies emerged in the 1960s-70s rejecting mainstream culture through unconventional dress and growing their hair long.
Punk originated in the UK in the mid-1970s and was inspired by modern art and garage rock. It began as a reaction against commercial pop and rock music of the 1970s. Punk ideology covers a wide political spectrum but commonly includes anti-authoritarian, DIY, and anti-commercialization views. Literature like those of Dickens and Kerouac also influenced early punk culture and fashion. By the 1990s, commercial "pop punk" bands drawing on the style achieved mainstream success, though some punk purists argued they were not true to the subculture. Punk fashion includes Mohawks, dyed hair, torn clothes often in black, and distinctive accessories that defiantly reject conformity.
Punk music emerged in the mid-1970s as a reaction to disco music, shaped by bands like the Ramones. It was started by people inexperienced in traditional music rules, allowing them to break rules easily. England adopted punk to express issues like high unemployment, resonating with rebellious, angry youth who had free time. This led to punk fashion stocked in shops like SEX, owned by Malcolm McClaren who aimed to reinvent New York fashion, eventually founding the iconic Sex Pistols. By the late 1970s, punk was solidified as both a genre and style, spawning subgenres that further pushed boundaries.
Goths began in the 1980s in England as part of the Gothic rock music scene. They are recognized for their dark fashion style that combines Victorian and punk influences, including dark makeup and hairstyles. While often associated with horror, Goths listen to genres like death punk, hard rock, and neoclassical. In the media, Goths are sometimes portrayed as being bullied by other groups due to their distinctive appearance, though some articles aim to provide a more balanced understanding of Goths as fans of meaningful music who should not be judged for their subcultural interests.
Skateboarding involves riding and performing tricks on a skateboard. It originated in southern California in the late 1940s as surfers looked for something to do when waves were flat. Early skateboards were made from wooden boxes and roller skate wheels. In the 1970s, urethane wheels were developed, improving traction and performance and leading to a rise in skateboarding's popularity. New tricks were invented, including the ollie, and vert (vertical) skating grew in popularity. Through the 1980s, street skating became more popular as most people could not access vert ramps. Street skating led to the evolution of smaller, harder-wheeled boards designed for street use.
El skateboarding se originó a partir del surf y ha evolucionado a lo largo de las décadas, ganando popularidad. Es un deporte que se practica en calles y pistas especializadas utilizando una tabla de madera, plástico o fibra de vidrio sobre ruedas. Las características de la tabla como su material, longitud, ancho y forma afectan su estabilidad y maniobrabilidad.
The document discusses the emo subculture, including its origins in the 1990s-2000s, how emo is used to describe emotions representing freedom of expression, and common traits of those who identify as emo such as introversion. It provides examples of popular emo bands and songs. The document also notes that psychologists view emos as introverted and that their poetry is often dark, depressing, and inspires sadness. However, it warns that some aspects of emo culture can be dangerous by glorifying suicide. The overall message is that individuals should be happy with who they are and their beliefs.
Skateboarding originated in the 1950s when surfers started riding boards on land. In the 1960s, skateboards became mass produced and popular, but concerns about safety led to a decline. Innovations like the kicktail in the 1970s increased control and helped skateboarding's popularity grow. The 1980s saw the development of ramps and pools for skating. Skateboarding continued to evolve and by the 1990s had become an official extreme sport, with professional skaters able to earn a living through competitions and sponsorships. Today there are skate parks in many cities and it is an internationally recognized sport.
Skateboarding magazines target a primarily male audience between the ages of 18-24 with an average household income of over $87,000. Their content typically includes short biographies of popular skaters, descriptions of new skate parks, reviews of skateboarding attire and accessories, and photography of skaters performing tricks. Conventionally, skateboarding magazine covers prominently feature the masthead, barcode/date, a large central image, and brief descriptions of content covered in the issue.
Skateboarding originated in the 1950s and grew in popularity in the early 1960s. The invention of urethane wheels improved skateboarding. The ollie is a fundamental trick where the board stays under the feet and is leveled in the air by popping the back foot and sliding the front foot. Popular tricks include kickflips, heelflips, and various grinds and flips. Stances include regular, goofy, and mongo. Proper landing technique is important to avoid injury.
This document defines and describes several subcultures including punks, hippies, minimalists, grunge, gothic, and heavy metal. A subculture is a group that differentiates itself through distinct forms of expression like fashion, art, music, and literature. The document then provides details on styles of dress, music and aesthetics associated with each subculture.
The emo subculture originated from American punk music in the late 1990s. It is characterized by slow yet intense lyrics with melancholy themes and screaming vocals. Emos rely heavily on the internet and social media to connect over music, fashion, and shared emotional values. They are typically identified by their black clothing, dark makeup, and thin physiques. While the subculture provides a sense of community, it has also been linked to self-harm and suicide, leading to criticism and backlash from parents and the media.
Goth subculture began in England in the 1980s and is characterized by dark fashion including Victorian and punk styles, dark makeup, and styled dark hair. Goths listen to genres like death punk, hard rock, and neoclassical. While sometimes associated with horror, goths are generally portrayed positively in media as individuals who express themselves through music and fashion rather than as a violent group, and some articles highlight that goths can be intelligent university students despite their outsider subculture.
The document discusses several subcultures including gothic punk, minimalistic heavy metal, and grunge hippies. It provides details on the origins and characteristics of each subculture. For gothic punk, it describes how the subculture began in England in the 1980s and notes that followers adopt unusual fashions and are often depressed or feel like outsiders. Minimalistic heavy metal values simplicity and balance. Grunge originated in Seattle in the 1980s, known for its loud guitar and vocals, and followers embrace thrift and utility clothing. Hippies emerged in the 1960s-70s rejecting mainstream culture through unconventional dress and growing their hair long.
Punk originated in the UK in the mid-1970s and was inspired by modern art and garage rock. It began as a reaction against commercial pop and rock music of the 1970s. Punk ideology covers a wide political spectrum but commonly includes anti-authoritarian, DIY, and anti-commercialization views. Literature like those of Dickens and Kerouac also influenced early punk culture and fashion. By the 1990s, commercial "pop punk" bands drawing on the style achieved mainstream success, though some punk purists argued they were not true to the subculture. Punk fashion includes Mohawks, dyed hair, torn clothes often in black, and distinctive accessories that defiantly reject conformity.
Punk music emerged in the mid-1970s as a reaction to disco music, shaped by bands like the Ramones. It was started by people inexperienced in traditional music rules, allowing them to break rules easily. England adopted punk to express issues like high unemployment, resonating with rebellious, angry youth who had free time. This led to punk fashion stocked in shops like SEX, owned by Malcolm McClaren who aimed to reinvent New York fashion, eventually founding the iconic Sex Pistols. By the late 1970s, punk was solidified as both a genre and style, spawning subgenres that further pushed boundaries.
Goths began in the 1980s in England as part of the Gothic rock music scene. They are recognized for their dark fashion style that combines Victorian and punk influences, including dark makeup and hairstyles. While often associated with horror, Goths listen to genres like death punk, hard rock, and neoclassical. In the media, Goths are sometimes portrayed as being bullied by other groups due to their distinctive appearance, though some articles aim to provide a more balanced understanding of Goths as fans of meaningful music who should not be judged for their subcultural interests.
Skateboarding involves riding and performing tricks on a skateboard. It originated in southern California in the late 1940s as surfers looked for something to do when waves were flat. Early skateboards were made from wooden boxes and roller skate wheels. In the 1970s, urethane wheels were developed, improving traction and performance and leading to a rise in skateboarding's popularity. New tricks were invented, including the ollie, and vert (vertical) skating grew in popularity. Through the 1980s, street skating became more popular as most people could not access vert ramps. Street skating led to the evolution of smaller, harder-wheeled boards designed for street use.
El skateboarding se originó a partir del surf y ha evolucionado a lo largo de las décadas, ganando popularidad. Es un deporte que se practica en calles y pistas especializadas utilizando una tabla de madera, plástico o fibra de vidrio sobre ruedas. Las características de la tabla como su material, longitud, ancho y forma afectan su estabilidad y maniobrabilidad.
The document discusses the emo subculture, including its origins in the 1990s-2000s, how emo is used to describe emotions representing freedom of expression, and common traits of those who identify as emo such as introversion. It provides examples of popular emo bands and songs. The document also notes that psychologists view emos as introverted and that their poetry is often dark, depressing, and inspires sadness. However, it warns that some aspects of emo culture can be dangerous by glorifying suicide. The overall message is that individuals should be happy with who they are and their beliefs.
Skateboarding originated in the 1950s when surfers started riding boards on land. In the 1960s, skateboards became mass produced and popular, but concerns about safety led to a decline. Innovations like the kicktail in the 1970s increased control and helped skateboarding's popularity grow. The 1980s saw the development of ramps and pools for skating. Skateboarding continued to evolve and by the 1990s had become an official extreme sport, with professional skaters able to earn a living through competitions and sponsorships. Today there are skate parks in many cities and it is an internationally recognized sport.
Skateboarding magazines target a primarily male audience between the ages of 18-24 with an average household income of over $87,000. Their content typically includes short biographies of popular skaters, descriptions of new skate parks, reviews of skateboarding attire and accessories, and photography of skaters performing tricks. Conventionally, skateboarding magazine covers prominently feature the masthead, barcode/date, a large central image, and brief descriptions of content covered in the issue.
Skateboarding originated in the 1950s and grew in popularity in the early 1960s. The invention of urethane wheels improved skateboarding. The ollie is a fundamental trick where the board stays under the feet and is leveled in the air by popping the back foot and sliding the front foot. Popular tricks include kickflips, heelflips, and various grinds and flips. Stances include regular, goofy, and mongo. Proper landing technique is important to avoid injury.
This document defines and describes several subcultures including punks, hippies, minimalists, grunge, gothic, and heavy metal. A subculture is a group that differentiates itself through distinct forms of expression like fashion, art, music, and literature. The document then provides details on styles of dress, music and aesthetics associated with each subculture.