In cadrul Future of Media (5 decembrie, JW Marriott), Sorel Radu (Owner, eResearch) a prezentat in exclusivitate un studiu despre modul in care utilizatorii au consumat media in 2013.
Studiul cantitativ a fost realizat in luna noiembrie (19-24 noiembrie 2013) pe un esantion de 800 respondenti cu varste cuprinse intre 18-45 de ani, clasa cea mai adaptata tehnologic, in trend cu ultimele tendinte. Acesta a fost realizat in Bucuresti si cele mai mari 10 orase ale tarii.
Studiul a vizat identificarea obiceiurilor de consum de media ale respondentilor, produselor prin intermediul carora respondenti consuma media, surselor de informare pe care le prefera, usage‐ului de gadget-uri in consumul de media, surselor preferate de entertainment, gradului in care respondenti acceseaza un “second screen” si usage-‐ului “on demand TV”
Detalii:
http://olivian.ro/media-future/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Future of Media Research - Sorel Radu (Owner, eResearch)
1. Future
of
media
research
eResearch
Corp.
este
membru
Esomar,
SORMA
si
IAB,
respectand
standardele
e?ce
si
de
cercetare
ale
acestora
November
2013
2. Metodologie
&
EsanDon
• Metodologie
1
o 800
de
interviuri
realizate
prin
metoda
CAWI
,
în
perioada
19-‐24
Noiembrie
2013
o Colectarea
datelor
s-‐a
facut
printr-‐un
chesDonar
online,
folosind
plaEorma
de
cercetare
a
eResearch
Corp.
InvitaDile
pentru
parDciparea
la
studiu
au
fost
trimise
membrilor
din
comunitatea
de
cercetare
a
eResearch,
luand
in
calcul
criteriile
de
selecDe
pentru
populaDa-‐Dnta.
• Universul
cercetarii
:
o Persoane
cu
varste
cuprinse
intre
18-‐45
de
ani
o RezidenD
in
BucuresD
sau
cele
mai
mari
10
orase
din
Romania
o UDlizatori
de
Internet
Localitate
Sex
BarbaD
49.0
%
Femei
51.0
%
Total
100.0
%
Varsta
18-‐24
ani
28.4%
25-‐34
ani
38.5%
35-‐45
ani
33.1%
Total
100.0
%
BucuresD
Cluj-‐Napoca
Timisoara
Craiova
Iasi
GalaD
Brasov
Constanta
PloiesD
Braila
Oradea
Total
41.6%
6.6%
6.5%
6.7%
6.4%
6.6%
6.1%
6.3%
4.4%
4.6%
4.2%
100.0%
3. ObiecDve
2
o IdenDficarea
:
obiceiurilor
de
consum
de
media
ale
respondenDlor
:
produselor
prin
intermediul
carora
respondenDi
consuma
media
:
surselor
de
informare
pe
care
le
prefera
:
usage-‐ului
de
gadget-‐uri
in
consumul
de
media
:
surselor
preferate
de
entertainment
:
gradului
in
care
respondenDi
acceseaza
un
“second
screen”
:
usage-‐ului
“on
demand
TV”
5. Concluzii
• In
privinta
ownership-‐ului
de
device-‐uri,
in
randul
popula?ei
intervievate
(care
este
formata
doar
din
u?lizatori
de
internet),
cel
mai
des
intalnit
device
este
computerul
,
acesta
fiind
prezent
in
98%
dintre
gospodarii,
iar
97%
dintre
responden?
spun
ca
folosesc
computerul
prezent
in
gospodarie.
• In
ordine
descrescatoare
a
prezentei,
televizorul,
radioul
si
smartphone-‐ul
se
claseaza
pe
locurile
2-‐4.
Televizoare
sunt
prezente
in
88%
dintre
gospodarii
si
sunt
folosite
de
76%
dintre
respondenD.
Radiourile
sunt
prezente
in
75%
dintre
gospodarii,
sunt
folosite
de
57%
dintre
respondenD
si
prezinta
cea
mai
mare
diferenta
intre
availability
si
usage.
• Smartphone-‐urile
sunt
prezente
in
70%
din
gospodarii
si
folosite
de
63%
dintre
respondenD.
Acestea
sunt
preferate
in
special
de
responden?i
pana
in
35
de
ani
si
in
special
de
barba?.
• Pe
ulDmele
3
locuri
in
top
se
gasesc
tabletele,
smart
TV-‐urile
si
consolele
de
jocuri.
Fiecare
dintre
aceste
3
produse
sunt
preferate
in
special
de
barbaD,
cea
mai
evidenta
diferenta
fiind
prezenta
in
cazul
consolelor
de
jocuri
–
uDlizate
de
13%
dintre
barbaD
si
doar
6%
dintre
femei.
6. Device
ownership,
usage
and
frequency
Ownership
Usage
98%
Computer
Radio
70%
Tableta
31%
27%
9%
50%
100%
0%
50%
100%
0%
20%
34%
8%
7%
8%
19%
9%
9%
12%
40%
O
data
pe
saptamana
16%
66%
15%
Consola
de
15%
jocuri
0%
41%
60%
Q1.
Care
dintre
urmatoare
bunuri
sunt
prezente
in
gospodaria
in
care
locuiesD
?
Q2.
Pe
care
dintre
acestea
le
folosesD
tu
personal
?
Q4.
Care
este
frecventa
cu
care
folosesD
fiecare
dintre
aceste
produse
pentru
a
asculta/viziona
sDri?
MulDple
answer
/
MulDple
answer
/
Single
answer
per
row
Prompted
Base:
all
respondents
O
data
la
2-‐3
saptamani
O
data
pe
luna
sau
mai
rar
Niciodata
42%
80%
Zilnic
sau
mai
des
De
cateva
ori
pe
saptamana
35%
64%
63%
25%
Smart
TV
19%
22%
49%
57%
4
17%
71%
76%
75%
Smartphon
e
79%
97%
88%
Televizor
Usage
frequency
100%
7. Device
usage
frequency
Televizor
(N=609)
71%
22%
66%
Smart
TV
(N=120)
19%
49%
Radio
(N=453)
9%
35%
Computer
(N=776)
17%
64%
Tableta
(N=201)
16%
41%
Consola
de
jocuri
(N=74)
27%
0%
10%
20%
30%
40%
7%
5%
4%
O
data
pe
saptamana
O
data
la
2-‐3
saptamani
60%
70%
O
data
pe
luna
sau
mai
rar
42%
12%
50%
De
cateva
ori
pe
saptamana
8%
8%
7%
34%
6%
9%
Zilnic
sau
mai
des
7%
4%
79%
Smartphone
(N=506)
4%
4
Niciodata
80%
90%
100%
Q4.
Care
este
frecventa
cu
care
folosesD
fiecare
dintre
aceste
produse
pentru
a
asculta/viziona
sDri?
Single
answer
per
row
Prompted
Base:
respondents
with
category
in
Q2
8. Device
usage
average
Dme
per
frequency
Media
zilnica
4
47
min.
Televizor
(N=609)
54
min
42
min.
Smart
TV
(N=120)
53
min
37
min.
Radio
(N=453)
53
min.
Computer
(N=776)
37
min.
Smartphone
(N=506)
32
min.
Tableta
(N=201)
20
min.
48
min
Consola
de
jocuri
(N=74)
31
min
21
min
30
min
58
min
35
min
44
min
46
min
28
min
27
min
21
min
Zilnic
sau
mai
des
De
cateva
ori
pe
saptamana
O
data
pe
saptamana
O
data
la
2-‐3
saptamani
O
data
pe
luna
sau
mai
rar
Niciodata
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q.
Durata
medie
de
folosire
in
funcDe
de
frecventa
de
uDlizare
a
device-‐urilor.
Base:
respondents
with
category
in
Q2
9. Preference
for
source
of
media
100%
4
90%
80%
70%
60%
87%
In
special
site-‐uri
romanesD
si
sDri
in
limba
romana
84%
Femei
BarbaD
91%
86%
88%
90%
92%
89%
50%
9%
13%
Femei
BarbaD
40%
0%
30%
In
special
site-‐uri
straine
si
sDri
in
limbi
straine
20%
10%
11%
0%
Tableta
(N=195)
5%
11%
3%
0%
10%
15%
18-‐24
ani
21%
10%
25-‐34
ani
35-‐45
ani
20%
30%
Q9.
Gandindu-‐te
sursele
pe
care
le
folosesD
atunci
cand
consumi
sDri
in
format
electronic,
ai
spune
ca
preferi
:
Single
answer
per
col
Prompted
Base:
respondents
with
<
6
in
Q4
10. Concluzii
• Responden?i
spun
ca
a
cauta
s?ri
pe
internet
in
legatura
cu
s?ri
pe
care
le-‐ai
vazut/auzit/ci?t
in
alta
parte
se
intampla
in
84%
din
cazuri
de
mai
multe
ori
pe
saptamana.
Dintre
acesDa,
41%
spun
ca
fac
asEel
de
cautari
o
data
sau
de
mai
multe
ori
pe
zi.
Cei
de
peste
35
de
ani
sunt
cei
mai
acDvi
in
cautarile
zilnice
,
pana
la
46%
dintre
ei
spunand
ca
fac
acest
lucru.
• In
cea
mai
mare
parte,
responden?i
spun
ca
au
incredere
cel
mai
mult
in
internet
ca
mediu
de
informare,
la
mare
diferenta
de
mediile
tradiDonale
(66%
vs
29%
TV).
• In
privinta
sursei
sDrilor,
63%
din
respondenD
au
incredere
in
site-‐urile
de
sDri,
urmate
de
motoarele
de
cautare
(26%)
si
Facebook
(7%).
Atunci
cand
Facebook
este
menDonat,
este
menDonat
de
un
procent
de
2
ori
mai
mare
de
respondenD
cu
educaDe
liceala
(11%)
comparat
cu
cei
cu
educaDe
superioara
(6%).
11. Trust
in
sources
100%
4
90%
Internet
80%
70%
35%
24%
66%
60%
50%
Televizor
0%
40%
10%
20%
30%
20%
29%
Radio
10%
0%
0%
10%
20%
Femei
BarbaD
30%
40%
18-‐24
ani
25-‐34
ani
33%
33%
20%
35-‐45
ani
30%
40%
5%
Q10.
Gandindu-‐te
la
toate
mediile
prin
care
sDi
ca
poD
obDne
sDrile
care
te
intereseaza,
indiferent
daca
le
folosesD
sau
nu,
in
care
ai
cea
mai
mare
incredere
?
Single
answer
Prompted
Base:
all
respondents
13. Concluzii
• Cel
mai
entertaining
device
pe
care
il
de?n
responden?i
este
computerul.
Acesta
este
folosit
zilnic
sau
mai
des
in
scop
de
entertaining
de
71%
dintre
responden?
–
un
procent
mult
mai
mare
decat
in
cazul
oricarui
alt
device.
• Atunci
cand
este
folosit
,
computerul
este
si
device-‐ul
care
este
folosit
durate
indelungate
de
cei
mai
mulD
respondenD
-‐
25
%
dintre
ei
spun
ca
petrec
mai
mult
de
150
de
minute
pe
zi
la
calculator
in
scop
de
diverDsment.
65%
dintre
respondenD
folosesc
calculatorul
mai
mult
de
1
ora
pe
zi
in
acest
scop.
• In
privinta
acDvitaDlor
pe
care
le
desfasoara
atunci
cand
stau
la
computer,
respondenDi
menDoneaza
(
in
ordine
descrescatoare
a
Dmpului
alocat
)
:
Surfing-‐ul
pe
internet
–
aproximaDv
23%
din
Dmpul
total
Social
media
-‐
aproximaDv
20%
din
Dmpul
total
Muzica
si
filme
–
cate
~15
%
din
Dmpul
total
Jocuri
-‐
~10%
din
Dmpul
total
14. Second
screen
Second
screen
-‐
proporDa
in
care
se
intampla
(N=800)
50%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
100%
Urmaresc
la
TV
(N=736)…
90%
80%
37%
70%
60%
50%
40%
30%
SDri
Filme
19%
19%
Emisiuni
de
diverDsment
Muzica
80%
14%
10%
8%
Alte
Dpuri
de
programe
40%
20%
Talk
show-‐uri
0%
4
Accesez
si
(N=736)
56%
Computerul
34%
Smartphone-‐ul
10%
Tableta
100%
60%
20%
0%
100%
80%
60%
40%
20%
0%
Da
Pentru
a
(N=736)
34%
Naviga
pe
internet
Intra
pe
Facebook
32%
Ma
juca
CiD
sDri
13%
9%
Cauta
mai
multe
informaDi
despre
ce
urmaresc
la
TV
Ma
viziona
filme
Asculta
muzica
Intra
pe
alte
retele
de
social
media
Q18.
Gandindu-‐te
la
momentele
in
care
te
uiD
la
televizor,
in
ce
proporDe
D
se
intampla
sa
accesezi
un
al
2-‐lea
gadget
pentru
a
desfasura
o
acDvitate
in
parallel
(
smartphone,
tableta,
computer)
?
Q19.
Cand
acest
lucru
(sa
accesezi
un
al
2-‐lea
gadget)
se
intampla,
care
sunt
in
general
Dpul
de
programe
pe
care
le
urmaresD
la
TV
?
Numeric
answer
–
median
value
reported
;
Single
answer
Prompted
Base:
all
respondents
15. Concluzii
• Second
screen
este
un
fenomen
despre
care
responden?i
spun
ca
se
intampla
in
50%
din
cazurile
in
care
se
uita
la
televizor.
Cel
mai
adesea
atunci
cand
urmaresc
s?ri
(37%),
emisiuni
de
diver?sment
sau
muzica
(19%
fiecare).
• In
general
ei
?nd
sa
acceseze
computerul
ca
al
2-‐lea
device
(56%)
dar
si
smartphone-‐ul
(34%)
iar
cele
mai
frecvente
ac?vita?
pe
care
le
desfasoara
pe
2nd
screen
sunt
:
navigarea
pe
internet
(34%),
navigarea
pe
Facebook
(32%)
si
jocurile
(13%).
• Site-‐urile
de
video
on
demand
nu
par
sa
fie
foarte
atragatoare
pentru
cei
intervievaD,
marea
lor
majoritate
spunand
ca
nu
folosesc
asEel
de
site-‐uri.
• Cel
mai
mare
procent
de
useri
acceseaza
aceste
site-‐uri
prin
intermediul
calculatorului
(22%),
iar
atunci
cand
o
fac
,
40%
dintre
(cei
22%)
ei
se
indreapta
spre
Voyo
si
25%
spre
Antena
Play.
Aceeasi
ordine
este
valabila
si
in
cazul
celor
13%
care
acceseaza
tv
on
demand
de
pe
tableta
,
iar
ordinea
este
inversa
in
cazul
uDlizatorilor
de
tv
on
demand
pe
smartphone
(7%).
• Avand
in
vedere
dimensiunile
foarte
mici
ale
bazelor
din
care
au
fost
realizate
clasamentele
site-‐urilor
(196
computer
/
35
smartphone
/
25
tableta)
datorate
nefolosirii
acestui
Dp
de
site-‐uri
de
catre
respondenD
si
a
ownership-‐ului
variat
intre
cele
3
device-‐uri,
masuratorile
nu
sunt
acurate
(in
special
pentru
smartphone
si
tableta)
pentru
subiectul
video
on
demand.