The proposal outlines events to promote the variety of additional professional training options available to drama students. It proposes transforming the Eisner Lubin Auditorium into a festive Studio Fair with booths from each program, food, games and prizes to educate students. It also proposes a student panel and Studio Share Night for performances. A Studio Swap day would allow second year students to visit advanced studios. The marketing plan includes posters, pamphlets, social media promotion and collecting buttons or stamps for prizes to increase student attendance and awareness of their options.

1.
DRAMAE V E N T P R O P O S A L
STUDIO FAIR & STUDIO SWAP
GOALS
• To educate students about the variety of Additional Professional Training options available in
the Department of Drama.
• To promote each program in an equitable and exciting way.
• To increase student attendance at Studio Fair.
EVENTS
STUDIO FAIR
Location: Eisner Lubin Auditorium
Tentative Date: Thursday, February 25, 2016
Time: 12:30pm - 4:30pm
Inspired by NYU Global’s Grand Bazaar (check it out 10/29 12pm -3pm in Eisner Lubin) and
expanding on the idea of an actual fair we would transform the Eisner Lubin Auditorium into a
festive space with food, games, and prizes.
Each booth would have representatives from the studio to answer questions. The booths would
be fashioned like carnival games. We would provide each booth with swag, prizes, and food. For
the internal studios we would would also help design and produce marketing materials. A booth
of Advisors could also be available to answer questions about how APT choices relate to degree
requirements.
The stage could also be utilized for performances or workshops.
STUDENT PANEL
Location: Kimmel Room 405
Tentative Date: Thursday, February 25, 2016
Time: 12:30pm, 2:00pm, 3:30pm
A panel of students or alumni that have taken advantage of a wide range of Additional
Professional Training options speak about their experiences.
STUDIO SHARE NIGHT
Location: Eisner Lubin Auditorium
Tentative Date: Thursday, February 25, 2016
Time: 8:00pm
A performance featuring acts from each studio, perhaps with short introductions from each
studio director.
STUDIO SWAP
Location: Eisner Lubin Auditorium
Tentative Date: Friday, February 26, 2016
Time: 9:00am - 6:00pm
Second year students from each studio would be released to visit any of the advanced studios
for the day or portion of the day. Studios would offer open classes on a predetermined schedule
and students would signup for the various classes via Eventbrite. Students would rotate from
studio to studio, encouraged to visit as many as possible.

2. DRAMAE V E N T P R O P O S A L
MARKETING PLAN
POSTERS
Similar to the Drama Abroad posters now featured in ever hallway and studio, we create a
visually appealing promotional poster for Additional Professional Training that clearly identifies
what is available in Fall, Spring, and Summer.
ONE SHEETS
We create a more detailed one sheet that advisors and studios can pass out to students with
questions about what options are available for Additional Professional Training.
INTERNAL STUDIOS
We work with Internal Studios to create well-designed marketing materials for their participation
in Studio Fair.
FREE FOOD
We know that the best way to get students to attend an event is to market that there will be free
food and then provide something beyond the pizza they have grown accustomed to.
SOCIAL MEDIA
Leading up to the event we create an Instagram campaign giving ownership of our Instagram to
a different studio each week #weekatclassical #weekatETW
We use social media to showcase testimonials and quotes from students that have explored
Additional Professional Training options.
We live tweet and gram the Studio Fair to encourage students to come join us as it is happening.
SWAG & PRIZES
We create cool graphic buttons for each studio that you can collect as you move through Studio
Fair.
We pass out a tote bags or journals that features all studio names to each student that attends
Studio Fair (or to the first x number that attend.)
We create a passport that students take with them from studio to studio on Studio Swap day. In
each studio they receive a passport stamp. Students who visit more than x number of studios
turn their passport in to be entered into a lottery for prizes (Broadway tickets, Bookstore gift
cards, Chipotle or Fresh& Co gift cards.)
SECOND YEAR BROWN-BAG LUNCHES
Prior to registration, Advisors visit the second year students in their studios for a brown bag
lunch to answer questions about Additional Professional Training options.

3. DRAMAE V E N T P R O P O S A L
DECOR AND SWAG EXAMPLES