Several strategy options are presented for companies entering emerging country markets. First, companies should prepare to compete primarily on price as consumers in emerging markets prioritize low costs. Second, companies must be willing to modify aspects of their business model to accommodate local circumstances in each country while maintaining global scale advantages. Third, large multinational companies can sometimes leverage their market power to change local markets to better match how they operate in other countries.

1. -SIDVIN S SHETTY

2. Several strategy options for tailoring the
company’s strategy to fit the sometimes
unusual or challenging circumstances
presented in emerging country markets;
Prepare to compete on the basics of
low price
Consumers in emerging markets are
highly focused on price, which can give
low-cost competitors the edge unless the
company can find ways to attract buyers
with bargain prices as well as better
products.

3. Be prepared to modify aspects of the
company’s business model to
accommodate local circumstances:
The company must be flexible enough to
modify its aspects of looking into business
as each country may have their own norm
of carrying out business activities but not
that much that that the company loses its
advantage of global scale and global
advantage

4. Try to change local markets to better
match the way the company does
business elsewhere
A Multinational company often has enough
market clout to drive major changes in a
way the local country market operates.