1. ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
1

2. 2
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

3. ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
A Model of Elements of Strategic Management
3
Environment
Objectives
Resources
Strategic
Analysis
Strategic
Choice
Strategy
Implement-
tation
Generation of
Options
Resource
Planning
Organizational
Structure
People & Systems
Selection of Strategy
Evaluation
Of
Options

4. ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
-
-
-
-
-
-
-
-
-
-
-
-
-
4

5. 5
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

6. ‫ي‬/‫ي‬‫ي‬‫ي‬‫ي‬
6






7. ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
7




VisionariesLeaders.


8. ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
8
)Inclusive(.






9. ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
Stakeholders
9



10. ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
10








11. ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
11
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
:‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬





‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬







12. ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
12





PESTDL PEEST PEST
SWOT
7S ANALYSIS

13. PEST
Political Political Political
Economic Economic Economical
Social Environment Social
Technological Social Technological
Demographic Technological
Legal
13
PESTDL

14. 











.....................................













.....................................................
14

15. Swot
Strengths
Weaknesses
Opportunities
Threats
(SWOCT)
15
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬ :‫ي‬‫ي‬‫ي‬‫ي‬SWOT
‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬/‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬/‫ي‬‫ي‬‫ي‬

16. 7S Analysis
StrategyStrategy
StaffStaff
StructureStructure
SkillsSkills
Shared ValuesShared Values
Style of ManagementStyle of Management
SystemSystem
16
7S Analysis

17. ‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬‫ي‬
But Why Technique
Nominal Group Technique
Personal Interviews
Document Review
17
:‫ييييييي‬ ‫ييي‬:‫ييييييي‬ ‫ييي‬””““

18. 18
Strategic
Planning
M
odel
Why are we in Business?
How do we do Business?
Where are we now?
Where do we want to be?Gap Analysis
How can we get there?
How will we know we’ve arrived?
Budgets
Reports ReportsControls
Coordination
Vision
Mission
Driving Force
Vision
Mission
Driving Force
Environmental
Assessment
Strategic Goals
Tactics Plans
Resources
Strengths
Weaknesses
Opportunities
Threats
Competition
Constraints
Organizational
Planning

19. ‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬
factors Affecting & Shaping The
Choice of Company Strategy
19
”“
External Factors

20. ‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬
20
‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬
‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬
.‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬
‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬
‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬
.‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬

21. ‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬
21



22. ‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬
22





23. ‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬
23
IdentityBusinessPurposeValues.(

24. ‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬
)1
)2
)3
24
‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬

25. ‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬
25
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.)Continuous Process(.

26. ‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬
26





)Risk Analysis(
SWOT, PEST, 7S

27. )Strategic Goals(27
:‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬‫ة‬
)Specific(
)Measurable(
)Assessable(
)Achievable(
)Adaptable(
)Connected(
)Supportive(
Acceptable(
)Timely(
)Extending Capabilities(
)Realistic(
)Rewarding(

28. ‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬
28



29. ‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬
29




30. 30
‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬
‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬
‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬‫ن‬

31. 31
Tasks in Implementing the Strategy
Strategy
Implementation
Action Agenda
”

32. ‫ن‬‫ن‬‫ن‬‫ن‬
32









33. 33
1.
2.
3.3
4.
5.)Stakeholders(.
6.