Strategic marketing ppt made by jk
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This document outlines the process of strategic marketing which involves establishing a vision, mission, and objectives. It then discusses analyzing external factors like customers, markets, competition and the environment as well as internal factors like current operations, resources, and capabilities. A SWOT analysis is also conducted to identify strengths, weaknesses, opportunities, and threats. The overall goal is to take a long term view when choosing strategic alternatives, implementing plans, and evaluating performance.
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Strategic marketing ppt made by jk
- 2. Meaning “Long term in view”
- 3. Process of strategic marketing • Vision • Mission • Objectives • Analysis • SWOT • Strategic alternative choice • Implementation • Evaluation
- 4. • Vision : What • Mission : How • Objectives : Sub goal
- 5. Analysis External Analysis Internal Analysis • Customer • Current operation • Market • Resources • Competition • Capabilities • PESTLE • Value chain analysis • Environment
- 6. SWOT • Strength • Weakness • Opportunity • Threat
- 8. Thank You