The Georges Intimates division has seen significant revenue growth, contributing 9% to overall store business. Recent sales data shows increases in bras, undies, and loungewear, prompting a focus on this category for the upcoming season's floorset. The store is expanding its Calvin Klein collection with new fixture arrangements to enhance presentation.

1. STORE 5 GEORGETOWN
INTIMATES
HOLIDAY 2015
KRISTA INFANTE, SMM ANDI STRANTZ, DA MIKE BERNIER, ASMM JON SWAN, SM

2. CALVIN KLEIN ENTRY

3. WARM STORY

4. INTIMATES DIVISION
WTD: $5,138 +40%
W/E 11.28: $18,662 +20%
W/E 11.14: $13,385 +32%
140 BRAS
WTD: $1,439 +117%
W/E 11.28: $4,775 +104%
W/E 11.14: $4,517 +198%
141 UNDIES
WTD: $757 +91%
W/E 11.28: $2,398 +73%
W/E 11.14: $1,543 +20%
060 LOUNGEWEAR
WTD: $1,945 +59%
W/E 11.28: $7,701 +40%
W/E 11.14: $4,847 +120%

5. COOL STORY

6. SUMMARY
CONTRIBUTING TO 9% OF OUR STORE’S OVERALL
BUSINESS MAKES OUR INTIMATES DIVISION THE
BREAD AND BUTTER OF OUR WACC
DEPARTMENT. THE CONSISTENT INCREASE IN
REVENUE OVER LAST YEAR MADE THE SHOP A
NATURAL FOCUS FOR THIS SEASON’S FLOORSET.
WE ARE MORE THAN THRILLED TO BE RECEIVING
THE EXPANDED CK COLLECTION, TO WHICH WE
DESIGNATED NOT ONE, BUT TWO FIXTURE
ARRANGEMENTS.
WE ARE ALSO PLANNING ON BUILDING AN
ADDITIONAL FIXTURE FOR THIS PRESENTATION
ONCE WE RECEIVE THE CK TAPE STORY.
SPECIAL THANKS TO:
GWEN LAVINE & KEISHA TAYLOR