Steve Jobs, a co-founder of Apple Computer and subsequent chairman and CEO of Apple Inc., once said, "We're here to make a dent in the universe." All personal computers have a version of the mouse-driven graphical user interface that Jobs developed and popularized. An American corporate legend, Jobs is the man behind the Macintosh computer, iPod, iPad, iPhone, and iTunes. Former Apple senior vice president Jay Elliot worked closely with him. In this business biography, Elliot and William L. Simon describes Jobs's corporate achievements, his attention to product detail, and his visionary leadership. Their revealing profile for those interested in or curious about Jobs' genius.

1. L I F E A N D L E A D E R S H I P
Steve
Jobs
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Young
Steven Jobs
Born on February 24th, 1955 in
San Francisco, California
Put up for adoption a
week after birth
Adoption was finalized under
the condition that Steven
would attend college.
Jobs went to Reed College
in Portland, Oregon
He studied Poetry,
Literature and Physics
After one semester, Jobs
dropped out of college.

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Hevisitedwith Woz
(SteveWozniak,one
of the Co-Founderof
Apple)the
homebrewcomputer
club,but was not
contentwith justhe
creationof
electronics
JobsconvincedWozto
helphim create a
personal Computer,The
Apple-I( AppleOne)
Jobs,with marketing
helpfrom a friend,
hadthe visionof
creatinga computer
companythat would
make andsellPC’s.
Jobsand Wozniak
soldtheApple-Iin
1976for
$666, making over
$776000from sales.
In1977, thetwo
releasedtheApple-II,
a single board
computerwith
onboardROM and a
Color Video
interface.
After spendingtime
in Indiain 1974,Jobs
returnedto America.
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Return to Profitability
and Innovation
UnderJobs’ watch, Applehasentereda new
phaseofgrowthandprofitability, fueledbyhis
imaginationandquestfor perfection
Jobs continues toinnovatethecomputer
industry, spearheading projects like
the iPod, iTunes and its Music Store
and high end Computer.

5. End of an Era
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Steve Jobs died onOctober 5, 2011after a long battle with Pancreatic Cancerin NewYork.

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Components of
Jobs Leadership
Focus Passion Risk Taker
Innovation Involvement
Effective Communication

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Jobs Leadership
WhileApplehadsixCEOs through theperiodof 1977-1985,it hasbecome evidentthat it lackedboth marketing
andtechnologicalzealandthe CEO which the companyneeded hadto combine theknowledgeand visionof the
futuretechnologyand marketing.
Thus,oneof thepeculiaritiesofJobsleadershipstyleisthathe seesthecore company's
activity throughthe marketing prism.
Jobswasableto reconstructthecompanyandreturn it to the normalperformance
throughthe developmentof new productsand making them popularamong
consumers.

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TheleadershipstyleofSteveJobs
TransformationalLeadership
Like a Transformational
Leader,he focuseson
“Transforming”othersto help
each otherto be encouraging
andharmonious,and to look
out for theorganizationsa
whole.
Hisleadershipcreates
valuableandpositive
changeinthe followers
Inhisleadershiphe enhancesthe
motivationperformanceof his
followersgroup, some people
alsocategorizehim asa
CharismaticLeader.
“Innovation
distinguishesbetween
the leaderandthe
follower”-Deutschman,
2001
Thisquotationis thekey to the
leadershipstyleof SteveJobs;
he hasmade innovations
accessibletothe customersso
thattheykeep openingtheir
wallets.(ICFAI, 2006).

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Steve Jobs:
An Unconventional Leader
SteveJobswasan UnconventionalLeader.Hismanagementstylewasn’tthe stuffof universityTextbooks,hewasn’t
known forhisconsultativeorconsensusbuilding approach.
Hewas a “High-maintenanceCo-worker” whodemandedexcellencefrom hisstuffand was
known forhisblunt deliveryof criticism.
But it was hissheergeniuscombinedwith hisabilityto articulatehis visionandbring stuff, investorand
customersalongonthejourney;plusthelessonslearnedin a major careersetback,thatmade it work. The
resultsindisputable.

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Charismatic
Leadership
Inthe past,manyfelt that SteveJobscharismaticLeadershipcausedsome internal problems.At Apple,he wasseenas a leaderwhose
brillianceandidealisticvisionof “providing computersasa toolto change theworld,” drew othertalentedpeopleto him. Bythe
sametoken,hismanagementstyletendedtowardsthrowingtantrumsandto beratingandhumiliatingemployeeswhodisagreed
with hisideas.
Alsohishabitof making decisionsandthensuddenlychanging hismindhasbeengiven asa
part of thereasonhe isdifficultto workfor.

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Visionary
Leadership
“Visionary”is how he ismost oftendescribedin relationto apple,thecompanyhe foundedwit high
schoolbuddySteveWozniakin 1976, waseffectivelyfired from in 1985, andthenreturnedto in 1997
with a renewedsenseofpurpose.
According to LA Times, themarket value of Apple’sshareshasgrownfrom about$US5 Billionin
2000to $US351 Billiontodaymaking it oneof the biggest publicallylisted companiesin the US.

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Leadership Lessons
Persistence is the Key
SteveJobswasa very persistentpersonandit wasmost exemplifiedthrough
his exit from Apple.Hewould notgive up,but went on to startNeXT
Computerswhich wouldeventuallybeacquiredbyAppleComputersInc.
If Jobswaslike most people,hewould havegiven upandspentthe rest
of hislife being bitterabouthisloss.
Innovation brings Leadership
Jobssawthe powerof innovationin buildinghiscompany.Tilltoday,we can seethe innovating
powerof AppleComputersInc. as it continuesto take market leadership in theindustry.
If youwantto maintainyourleadership,you haveto be theone who’sconstantlyup with ideas,new
initiatives,all inthespiritof moving yourorganizationalmission forward.Inwhatever industryyou
arein, yourconstantinnovationin alignment with yourmissionwill keepyou aheadof thepack.
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