The document discusses a new product launch for a company. It outlines key steps in the launch process including selecting a product, developing a marketing strategy, setting a launch date, and promoting the product. The overall goal is to successfully introduce the new product to generate interest and sales.

1. 1

2. 4/9/2014 2

3. •
•
•

4. •
•
•
•

5. 4/9/2014 5

7. 4/9/2014 7

8. •
•
•
•
8