The document outlines the project team and timeline for the Hellobank website relaunch. It provides an overview of the concept phase from January 7th to 17th, which will involve investigating the existing Hellobank customer experience, competitors, and analytics data. Key decisions will be made on the CMS framework, analytics tools, and tag manager by January 17th. The document also lists some risks to the project, including issues with legacy data systems, legal compliance reviews slowing the timeline, and bandwidth for performance testing.

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Roald Larsen
Strategic consulting
on functional setup
Steven Volders
Performance
analytics
Erik Willemse
Service design
Lode Bellens
Designer
Dirk Huysmans
GPM
Sebastiaan Vanhecke
Business Designer
Nicloas Degraeve
eMarketing specialist
Alexandre Portois
Search Engine
Analytics
Marketing Specialist
Dimitri Ganevat
ICT PM
Benoit Minvielle
e-Communication,
Social Media
& Innovation
Emilie Jacqueroux
Branding, Advertising
& Sponsoring
Xavier Latte
Performance Mgt.
Xavier Blauwet
eMarketeer
Xavier Dumon
Acquisition
& Partnerships
Jerome Callens
Hello team!
Maarten Leyts
Trendwolves
Kris Leys
Partnerships
Julie Lamoureux
Advertising
Sergio Guedes
Ribeiro
e-Communication,
Social Media
& Innovation
Maarten Verboven
Channel Mgt.
Hellobank
The project team

2. H! By BNP Paribas Fortis
Hellobank
Planning To 30 April
30 Apr
Go Live
Performance
testing
14 Febr
Ad Campaign
Releaseweek
7 Apr
1 Apr
Release Poc
Start Dev
Business
ValDESIGN
(Start Code Freeze)
1 Febr
End Dev
Start Design
DEV + TestingConcept Phase
6 Jan 27 Jan
14 Apr

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30 – 31 december
• Kick-off workshop Hellobank.be
2 Jan
• Start of Project @BNPParibasFortis
7 Jan
• Project Governance
• Planning
• Milestones
• Scoping
• Tool selection – Project Management tool setup
• Risk analysis
• Resources
• Technological Assessments
• Setup Meetings
Project status
What we are doing

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7 Jan -
• Start Conceptual Phase
• Persona’s
• Customer journey
• Investigation of Hellobank as is
• Member gets member
• Competitor analysis
• Analytics Track
• Investigation of situation as is
• Technological track
• Investigate dependencies of technological
choices
• CMS & Responsive framework
• AB Testing
• Personalization module
• DAM
• Analytics tools
• Behavioral analytics
• Tag manager
• Lead optimization tools
• Data / Predictive data
• Selligent /Messagent
Project status
What we are doing

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10 – 17 Janv.
• Concept Track
• Continue ongoing tracks
• Product offer investigation
• Analytics Track
• Continue ongoing tracks
• Allocate resources to subtracks
• Technological Track
• Continue ongoing tracks
• Take decisions on technological choices on the followings (17 Jan):
• CMS & Responsive framework
• Analytics tool
• Tag manager
Project Roadmap
What’s coming next 10 – 17 Jan.

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Analytics
• Legacy of different silo’s and green bank history
• Complexity => breakdown in manageable chunks
Technology
• Security (ISRM validation)
• Compatibility of platforms & technology (notably with Selligent / Messagent environments)
• Timing for development
• Performance management and load balancing
• Analytics tool & dashboard set-up
Design
• Timing
Risks
Bandwith
• Performance testing
Legal & Compliance
• Slow down of implementation cycle
• Digital know how
• Resistance to change