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22 e 23 aprile 2017
Palazzo Stelline
Milano
RIFORMA DELL’ORDINE E
REGOLE NUOVE
• O SI CAMBIA O SI MUORE;
• NESSUNA DIFFERENZA TRA PROFESSIONISTA E
PUBBLICISTA, RESISTEREMO SE SAREMO UTILI
NON A NOI STESSI MA ALLA SOCIETÀ (BEPPE
SEVERGNINI)
• ACCESSO ALLA PROFESSIONE
• PIÙ RISORSE PER FORMAZIONE DI QUALITÀ
LA RADIO SE RIMANE
SOLO RADIO È MORTA
• LA RADIO OGGI È UN UNIVERSO CHE VIVE E
DIVERSIFICA LA SUA PRESENZA SULLA RETE
INCORPORANDO ALTRI MEZZI: WEB TV, TV
DIGITALE E WEBRADIO IN STREAMING, CON AMPIO
UTILIZZO DEI SOCIAL NETWORK
• SI CHIEDONO STRUMENTI PER FACILITARE
L’INGRESSO SOTTO FORMA DI STAGE DI
PERSONALE QUALIFICATO IN QUESTI NUOVI
SETTORI STRATEGICI.
PROFESSIONALITÀ E
DIALOGO
• VERIFICA DELLA REALE PRESENZA DI
GIORNALISTI NEGLI UFFICI STAMPA PRIVATI,
• APERTURA DI UN DIALOGO COSTANTE E
SCAMBIO FORMATIVO CON LA FEDERAZIONE
RELAZIONI PUBBLICHE ITALIANA
• PROFESSIONALIZZAZIONE NEL DIGITALE
EDUCARE AL VALORE
• NO AL LAVORO GRATUITO!
• METTERSI INSIEME, UNIRE LE PROPRIE FORZE,
COMPETENZE, CONOSCENZE, PER PORSI SUL
MERCATO CON UN’OFFERTA PIÙ AMPIA E
CONCORRENZIALE.
• ACCORDI CON ORDINI AVVOCATI E
COMMERCIALISTI PER CONSULENZA A FREELANCE
• ACCESSO A RISORSE COMUNITARIE E REGIONALI
CAMBIAMO?
Non permettere mai a nessuno di dirti che non
sai fare qualcosa. Se hai un sogno tu lo devi
proteggere. Quando le persone non sanno fare
qualcosa lo dicono a te che non la sai fare. Se
vuoi qualcosa, vai e inseguila, punto.
CHRIS – LA RICERCA DELLA FELICITà

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Stati Generali dell’informazione

  • 1. 22 e 23 aprile 2017 Palazzo Stelline Milano
  • 2. RIFORMA DELL’ORDINE E REGOLE NUOVE • O SI CAMBIA O SI MUORE; • NESSUNA DIFFERENZA TRA PROFESSIONISTA E PUBBLICISTA, RESISTEREMO SE SAREMO UTILI NON A NOI STESSI MA ALLA SOCIETÀ (BEPPE SEVERGNINI) • ACCESSO ALLA PROFESSIONE • PIÙ RISORSE PER FORMAZIONE DI QUALITÀ
  • 3. LA RADIO SE RIMANE SOLO RADIO È MORTA • LA RADIO OGGI È UN UNIVERSO CHE VIVE E DIVERSIFICA LA SUA PRESENZA SULLA RETE INCORPORANDO ALTRI MEZZI: WEB TV, TV DIGITALE E WEBRADIO IN STREAMING, CON AMPIO UTILIZZO DEI SOCIAL NETWORK • SI CHIEDONO STRUMENTI PER FACILITARE L’INGRESSO SOTTO FORMA DI STAGE DI PERSONALE QUALIFICATO IN QUESTI NUOVI SETTORI STRATEGICI.
  • 4. PROFESSIONALITÀ E DIALOGO • VERIFICA DELLA REALE PRESENZA DI GIORNALISTI NEGLI UFFICI STAMPA PRIVATI, • APERTURA DI UN DIALOGO COSTANTE E SCAMBIO FORMATIVO CON LA FEDERAZIONE RELAZIONI PUBBLICHE ITALIANA • PROFESSIONALIZZAZIONE NEL DIGITALE
  • 5. EDUCARE AL VALORE • NO AL LAVORO GRATUITO! • METTERSI INSIEME, UNIRE LE PROPRIE FORZE, COMPETENZE, CONOSCENZE, PER PORSI SUL MERCATO CON UN’OFFERTA PIÙ AMPIA E CONCORRENZIALE. • ACCORDI CON ORDINI AVVOCATI E COMMERCIALISTI PER CONSULENZA A FREELANCE • ACCESSO A RISORSE COMUNITARIE E REGIONALI
  • 6. CAMBIAMO? Non permettere mai a nessuno di dirti che non sai fare qualcosa. Se hai un sogno tu lo devi proteggere. Quando le persone non sanno fare qualcosa lo dicono a te che non la sai fare. Se vuoi qualcosa, vai e inseguila, punto. CHRIS – LA RICERCA DELLA FELICITà