The document describes Starvin' Marvin, an app that allows users to find free and discounted food options near them. It uses sound wave technology through embedded SDKs to send coupon messages to users' phones when they are near participating restaurants. The app aims to make free and low-cost food widely available to help address hunger. It plans to generate revenue by selling monthly advertising packages to restaurants and organizations to promote their offers through the app.

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“For the days that seem to last forever
and the hunger that won’t go away
there’s starving marvin
here to save the day.
You may not believe your eyes
but what you see is true
herein lies free food
for each and all of you.
Starvin Marvin
May the Food be With You”
Starvin Marvin let’s you find free and discounted food options near you.
The Who What When and Why
What
Integrated in the Starvin Marvin app is the Smart Tones ™ proprietary technology
owned and operated by Lisnr (a CNBC Top 50 Disrupters company). The embedded
SDK acts as a beacon and when activated, transfers data through sound waves
between the phone and the registered audio device (a loudspeaker, for example).
Who
When individuals hosting the Starvin Marvin app walk by a restaurant or event that
has been activated, the aforementioned party is able to send a message directly to
the users phone – in this case, the message is a coupon giving the individual a free or
discounted food option.
When
When the individual decides to use the coupon, they are given points, which can be
redeemed for other prizes. If they don’t use the coupon, then it goes into a “food
bank” stored into the app.
After the first free food option, the user is given discounts for other items. These can
be purchased directly through the app and can be ordered for pickup or delivery.
The transaction goes directly though the app and a percentage of it is donated to a
local food bank.
Why

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The idea is for everyone to have the app and be able to find free and discounted food
options around them.
How we’ll make money
Lisnr currently charges between $.25 and $1 per person activated per customer. By
upselling and charging customers $.50 - $2 (with hopeful partnership deals in the
future to increase margins), we can offer restaurants and organizations a flat
monthly fee to reach out to a specific number of people.
For $50 a month, a restaurant can give 100 free or discounted items to Starvin
Marvin app users. At this rate, they will only need 10% (10 people) of those users to
purchase something that costs $5.00 or more to break even on their investment.
Our plan is to sell advertising packages to local restaurants and organizations that
offer free food as a promotional tool (Meetup groups, student clubs, etc). Our base
packages will be $50, $100 and $250 per month, with options ranging as high as
$1,000 per month or even $100,000 per month for national corporate clients.
In the first year we expect to sell about 100 packages at a yearly rate of about
$1,500. In the second year we aim to sell 1,000 packages and in the third year we
hope to surpass the 10,000 mark. By year 5 it is our intention to have sold 100,000
packages and within 10 years our goal is to have sold our 1,000,000th package and
be in the process of discussing exit opportunities.
Year 1 - $150,000
Year 2 - $1,500,000
Year 3 - $15,000,000
Year 5 - $150,000,000
Year 10 - $1,500,000,000
How we plan to market this thing
College students love free food, so we’ll target students right on their campuses.
Using our sister company “SponsorshipU,” we’ll sell sponsorship opportunities to
brands in order to pay for student organization meals a.k.a. free pizza at events. This
sponsorship fee will cover the costs of the activation for the student organization
and also provide food for the event, making the app relevant and the brand valuable.
Once students get used to the idea of finding free food on their campuses, we will
begin selling advertising packages to local restaurants surrounding these schools.
From there we will expand to other areas of town, other schools and eventually all
markets.
What we’ll need

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We’re gonna need an app developer and a designer to build a beautiful, functional
and simply mobile application. Then we’ll need to work out a relationship with Lisnr
that will allow us to get the biggest bang for our buck when it comes to pricing.
Finally, we’ll have to create marketing materials to onboard student organizations,
the relevant brands who may want to sponsor their events and of course, the
students. From there we’ll have to combat student organizations that feel that
students will come to their events only for free food, administration that doesn’t
want us promoting our brand or other brands on their campuses and restaurants
that will need to be convinced that this is a good buy.
-App developer contract salary - $10k
-App designer contract salary - $10k
-Marketing materials - $5k
After this initial start, we’ll need to hire a team to onboard restaurants (sales
people) and a marketing department that capitalizes on all areas of millennial
entertainment to ingrain Starvin Marvin in the minds of millions.
-Salaries - $700,000
-Marketing Budget $250,000
-Office Space/Administrative Costs - $50,000
What We Have
-Working relationship with the CEO of Lisnr and their Head of Sales
-Relationship with the CEO of Kiip.me (rewards integration SDK)
-Database of 1,600 + New York City Student Organization contacts
-Database of 9,000 + Ney York City Ad Agency, Startups and Advertiser contacts
-Business partnership with Omicon Entertainment, a millennial nightlife company
-LLC registered in the state of New York
-Logo to be trademarked
-Slogan and tagline to be trademarked
-Animated introduction video
Next Steps
-Get our first $25k and begin production
-Solicit student orgs and brands to activate sponsorships
-Prepare for launch
Contact Information
Patrick Diamitani | 319-594-0149 | patdiamitani@icloud.com