Girafe is a mobile app that simplifies the process of booking tables and ordering drinks at bars for users and their friends, aiming to enhance the bar experience. It addresses common challenges faced by both students and bar staff, such as difficulties in finding seats and splitting payments. The app's business model includes various fees for reservations and orders, with plans for growth targeting the student market in Paris.

1. BOOK . ORDER . PAY
Girafe

2. Girafe is a mobile app that lets you book a table in a bar
for you and your friends, and lets you make your first
order directly on your smartphone.
YOU JUST HAVE TO
GO TO THE BAR
AND ENJOY YOUR DRINK

3. PROBLEMS

4. GET SEATS FOR EVERYONE
SPLIT THE PAYMENT
DIFFICULTIES TO CHOOSE A BAR
STUDENTS

5. 90 %
DIFFICULTIES TO FIND AVAILABLE SEATS
OF YES
SOURCE : SURVEY OF 75 STUDENTS

6. LOSE TIME DURING PAYMENT
CAN’T PROMOTE THE MENU
HAVE EMPTY TABLES
BAR

7. 95 %
SPLITING IS A PAINFUL MOMENT ?
OF YES
SOURCE : SURVEY OF 14 BAR TENDERS

8. VALUE PROPOSITION

9. FIND A BAR
HAVE A SEAT
INCREASE TURNOVER

11. MARKET

12. 645 000
STUDENTS IN PARIS
78%
WOULD LIKE TO
USE GIRAFE
*SOURCE : SURVEY OF 75 STUDENTS
*

13. MOMENT
GROUP
SOLO/DUO
PLANNING
Reserve un bar
Opentable
Eater Miami BIM
Thirsty
Girafe
Reserv

14. BUSINESS MODEL

15. FEES ON USERS
RESERVATION
10 %
ORDER
5 €
ORDER
CANCELED
FEES ON THE BAR
50 €
MONTHLY
SUBSCRIPTION
EVENT PROMOTION
FEES ON THE BAR
SERVICE INSTALLATION
200 €
INSTALLATION
SUPPORT 24/7
FIRST ORDER
5%

16. N N+1 N+2
PROJECTED
TURNOVER
164 795 € 214 235 € 321 350 €
LOW TARGET HIGH
AVERAGE COMMISSION 10 € 15 € 20 €
BOOKING
PER DAY 58 38 29

17. GO-TO-MARKET

18. ADVERTISING SOCIAL MEDIA DATAS ASO
EASY TO USE
FRIENDLY
STICKERS
ADWORDS
BUSINESS SCHOOL
FACEBOOK
TWITTER
YOUTUBE
SCRAPPING
BUSINESS SCHOOL
EMAILS
APPSTORE
PLAYSTORE

19. ROADMAP

20. POS DEVELOPERS
RECRUITMENT
FOR BAR DEVELOPMENT
ADVERTISING
AVAILABLE ONLINE / OFFLINE
GIFT CARDS
$150,000
15%
SHARE

21. THANK YOU
FOR YOUR ATTENTION
GirafeTeam