1. Large TAM 2. Network effects 3. Platform finished (php) 4. Initial submarket database built/bought 5. Initial submarket database uploaded to users (fiverr server admin) 6. Initial submarket database welcome emails (fiverr server admin) 7. Initial submarket database follow up emails (fiverr server admin) 8. Initial submarket database follow up phone calls (founder calls) 9. Initial submarket database turn revenue on (send paypal invoice) 10. Ramen profitability $3,000 per month (100 paying users) 11. Initial submarket database follow up emails (first three years on one submarket database)