One of the more unique challenges facing entrepreneurs starting their new businesses is what they will name their new company.

1. NAME GAME:
HOW TO NAME
YOUR BUSINESS
BY NIR RONEN
FROM NIRRONEN. NET

2. CHOOSING THE NAME FOR
YOUR NEW BUSINESS IS AN
INTERESTING CHALLENGE.
BUT THE BRAINSTORM CAN
BE FAR FROM EASY AND
SIMPLE
REMEBER THESE FACTORS
WHEN CONSIDERING A NAME
CUSTOMERS WILL WANT TO
SHARE.

3. 1
UNIQUE-
NESS
You don't want a name that
potential customers will lose in
a sea of search results. keep it
simple, unique to your product,
and non-competitive. Just
imagine what could have
happened if Zuckerberg
named his company "The
Student Social Network"
instead of "Facebook".

4. 2
BRAND
AWARE-
NESS
Don't mislead clients and
customers with a name that
makes it seem that you offer
something you actually don't.
Don't name your company
"TurboSearch", if speed isn't a
priority

5. 3
AVOID
BUZZ
WORDS
It may seem that "-ify" and "-ly"
are a suffix that every startup is
including in their name. Some
of these are successful, but it's
a risky play. You don't want
your company to sound like a
caricature of itself.

6. 4
SHAR-
ABILITY
Studies have shown that 5-15
characters are optimal for a
business name. It makes sense,
too. You need to fit it into
social media profiles, and long
URLs can be a turn-off.