Understanding the landscape of the Seattle Angel Group Ecosystem - Helpful views for both Start-ups and investors

1. Seattle Angel Group Ecosystem –
Finding your fit
Created by local Angel Investor Elaine Werffeli from data directly reported by participating Angel Groups

2. Angels – All Don’t always Invest the same way
As Individuals In Groups

3. Two Main Type of Angel Groups
Network Funds
Pitch then Fund
Individual Choice
Fund first

4. There are also different types of funds
Active Passive Event
Significant portion of
the member
investors actively
involved in the
screening, deal flow,
due diligence and
investment decision.
Investor are passive
in the selection of
which relies on
rules, algorithms or
others to do the
fundamental due
diligence and
investment
selection.
Both the investment
is taken up front and
the date of when the
investment will be
decided are defined
up front before the
companies are
known
Managed
Provides for General
Partners who
manage the
investment analysis
and decision
process.

5. Series B+
$25K - $1.5M $2M - $5M $10M+
Series A
Customer/Problem Fit
Source: iBusinessAngel.com
Problem/Solution Fit Product/Market Fit Product/Channel Fit Expansion
$100M$10K$1K

6. Angel Groups in Seattle
@Elaingelinvest
Group Industry Stage Type Formed
SWAN Tech: B2B software, IoT and
scalable hardware, market-
accelerating technologies
Early Fund 2015
Seattle Angel
Conference (SAC)
Designed to cultivate New
Angel Investors – Sector
agnostic
Early & Seed Event Fund 2012
GrubStakes Industry Agnostic Early, Seed &
Series A
Network + Ad-hoc
Syndicates
2016
Puget Sound Venture
Club
2/3rds tech/ 1/3rd non-tech Seed Network 1985
Element 8 Cleantech Focus –Nation wide Seed & Series A Network + Passive Fund 2006
Alliance of Angels
(AOA)
Mostly Tech focused Seed & Series A –
post revenue
Network + Passive Fund 1997
SAF/SeaChange Sector agnostic Seed & Series A Active Fund 2015
Keiretsu Forum on
the NW
Tech, Consumer & Real Estate Seed & Series A –
Post revenue
Passive Fund 2005

7. 2010

8. 2011

9. 2012

10. 2013

11. 2014

12. 2015

13. 2016

14. 2017

15. 2018

16. More Who? And in 2017 the Northwest Leads the way for
funding Women Only and Women & Men run startups!
Source: 2017 Halo Report with 3,388 deals
19% 16% 16% 15% 14% 14% 12% 11% 10% 4% 13%
19%
14% 9% 11% 16% 10% 16% 11% 16%
9%
13%
63% 70% 75% 74% 70% 76% 72% 78% 74%
87%
74%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Women Only Women + Men Men Only

17. For 2018 Majority of Seattle Angel Groups are at
or above the National Female Participation average
of 20%
32%
25% 24% 22% 20% 20%
18%
11%
0%
5%
10%
15%
20%
25%
30%
35%
E8 SAC AOA Keiretsu
Forum NW
Grubstakes PSVC SeaChange Swan
% Female in Seattle Angel Groups
Source: 2017 Center for Venture Research

18. Percentage of women in current round of SAC
44%

19. Hope you are leaving with new
Insights into Seattle Angel Group
Ecosystem