The document describes a coaching program to help small business owners improve their sales processes. It outlines common sales struggles such as not having a written sales plan, not knowing key metrics like cost per lead or referral needs, and disliking prospecting. The program provides tools, resources, checklists and templates to help participants develop a sales strategy, qualify prospects, handle objections, ask for sales and follow up on leads. It offers both standard and platinum packages with personalized coaching to execute a new documented sales plan.