2. Why Supermarkets?
Location!!
85% of your customers
live within 6 miles of the
local supermarket.

3. REPETITION
The average customer
visits the grocery store
2 – 3 times per week with
each visit averaging
between 45 – 60 minutes
The average grocery
store has
15,000 – 30,000
shoppers per week

4. EXPOSURE
We guarantee
current and
prospective
buyers will see
your ad by
placing it
directly in
front of them.

5. The group that YOU will
be associated with!!

7. Grocery stores spend approximately
$20,000 a week
for their own marketing
We enable you to ride the coattails of the
nation’s largest advertising budget

8. Why did you go
into business?
 To make money
 To be your own
boss
 To be of service
in your
community
Whatever the answer, there are several other
businesses in this area exactly like yours that
went into business for the same reasons!

9. How do you stand out
in your community?
Question? If we were to visit the
supermarket in your area and ask the
first 100 shoppers who they would
recommend in your type of business
– would they recommend you?
Question? Would you agree that if
more of those 100 people thought of
you and mentioned your name, you
would do more business?
Answer: OF COURSE YOU WOULD!!
This is what advertising is supposed to do for your business – have
people think of you and your service more often than your competition.

10. Walter Dill Scott, President Emeritus of Northwestern
University conducted tests on memory retention.
He passed out 1,000 flyers of a fictional business,
as the students left class, he took them away.
1 DAY LATER…
25% FORGOT
2 days later, 50% forgot
4 days later, 85% forgot
7 days later, 97% forgot

11. Saturation Is Key!

15. 2/25/11 21

16. Charity Branding
2/25/11

17. Charity Branding
 Raise your profile as a Business Leader who cares about the
Community, just like the Fortune 500 Companies do!
 Be introduced to more than 200,000 donors each month
 Charity donors are directed to NALA Business Directory to find
NALA Business Members by zip code
Until now, these types of programs have been
exclusive to big business only
We provide everything you need including:
 Posters for your location.
 Text messaging for donations so you don't have to handle any money
 Thank You Letter from the charity to post in YOUR business.
 Individual Web‐Page on the NALA Local Business Directory driving traffic
to YOUR business, with a click through to your web‐site.
 An Email from the Charity to all their supporters encouraging them to
patronize those local businesses who support their cause.
 National and local press releases
 Sponsor recognition

19. Charity Branding
NATIONAL CALIFORNIA FLORIDA MASSACHUSETTS
ALPHA TRADE FINANCE KCBA-TV FOX-35 (SALINAS) ORLANDO BOSTON BUSINESS JOURNAL
AOL MONEY NEWS KESQ ABC-3 BUSINESS JOURNAL BOSTON.COM
BIO PORTFOLIO (PALM DESERT) SOUTH FLORIDA (POWERED BY BOSTON GLOBE)
BUSINESS JOURNAL
CBS MONEY WATCH
CLOUD COMPUTING
KION CBS-46
(SALINAS, CA) TAMPA BAY TEXAS
KMIR NBC-6 BUSINESS JOURNAL DALLAS BUSINESS JOURNAL
JOURNAL - AUSTRALIA
(PALM DESERT) WTOC CBS-11 KVIA ABC-7
CNBC
KMPH-TV FOX-26 (SAVANNAH, GA) (EL PASO, TX)
EARTH TIMES
(FRESNO, CA) WFTX-TV FOX-4 KWES-TV NBC-9
FINANCIAL CONTENT
FORBES.COM
FOX BUSINESS
LOS ANGELES BUSINESS
FROM BIZJOURNALS
(CAPE CORAL, FL)
WTXL ABC-27 MARYLAND
(MIDWAY, FL) BALTIMORE BUSINESS-
HOOVERS SAN FRANCISCO
CHRONICLE
INTERESTS ALERT BUSINESS TIMES
MARKETWATCH SAN JOSE IDAHO WBOC CBS-16
(SALISBURY, MD)
MEDICAL NEWS BUSINESS JOURNAL KIVI-TV ABC-6
MEDICALDEVICES.ORG EAST BAY BUSINESS TIMES (BOISE, ID) NORTH CAROLINA
PR NEWSWIRE KPVI-TV NBC-6
TRIANGLE BUSINESS
REDORBIT
REUTERS
COLORADO (POCATELLO, ID)
JOURNAL
SMART BRIEF
DENVER BUSINESS JOURNAL
KJCT-TV ABC-8
ILLINOIS WBTV CBS-3
(CHARLOTTE, NC)
STREET INSIDER (GRAND JUNCTION, CO) DAILY HERALD – CHICAGO WECT NBC-6
TD AMERTRADE KRDO-TV ABC-13 WAND-TV NBC-17 (WILMINGTON, NC)
TICKER TECHNOLOGIES (COLORADO SPRINGS, CO) (DECATUR, IL)
WASHINGTON BUSINESS
JOURNAL NEW YORK TENNESSEE
YAHOO! ARIZONA DAILY HERALD – CHICAGO
NASHVILLE BUSINESS
YAHOO! CANADA ARIZONA REPUBLIC JOURNAL
WAND-TV NBC-17
BUSINESS JOURNAL OF WTNZ FOX-43
(DECATUR, IL)
GEORGIA PHOENIX
KAZT IND-7
(KNOXVILLE, TN)
ATLAND BUSINESS
CHRONICLE
(PHOENIX/PRESCOTT) WASHINGTON PENSYLVANIA
KGUN ABC-9 KHQ-TV NBC-6
WFXG-TV FOX-54 (TUCSON) PITTSBURGH BUSINESS
(SPOKANE, WA) TIMES
(AUGUSTA, GA) KKFX FOX-11 PUGET SOUND PHILADELPHIA BUSINESS
(SANTA MARIA, CA) BUSINESS JOURNAL JOURNAL

22. Charity Branding
 Connecting local
businesses, just like yours,
with Featured Charities
 Be seen in your community
as an active participant
 Full involvement or no
involvement, it’s your choice
 Existing charity supporters
are urged to do business
with local STARS OF THE
NEIGHBORHOOD who
already support the cause
Tens of Thousands of donors can find you
through our CHARITY CONNECTION CHANNEL

23. Charity Branding
Attractive full color
poster for display
in your place of
business.
The poster invites
your customers to
participate in a
national drive to
support our
featured charity
4th quarter 2009 Featured Charity

24. Featured National Charity
What we do…
Soles4Souls facilitates the donations of shoes,
which are used to aid the hurting worldwide. Shoe
companies, retailers, and individuals can donate
footwear (both new and used). Soles4Souls is a
501©(3) recognized by the IRS; therefore,
donating parties are eligible for tax advantages.
The opportunities are endless. We have
distributed product to people in need to over 125
countries on 5 continents, including the U.S.,
Honduras, Guatemala, Haiti, Dominican Republic,
Swaziland, Uganda, Iraq, Peru, Thailand, and
Nepal. It is so easy for anyone to help give hope,
simply by giving a pair of shoes.

25. Charity Branding
6 reasons you should sponsor
1. The opportunity to give back
2. Community support & good will
3. Marketing opportunities
4. The chance to support something you believe in
5. Contribution without draining your bank account
6. The opportunity to be involved
Ensure that your business thrives in your
community by building a thriving community.

26. Charity Branding
What is this Program?
Our national charity program will help you STAND out in the community and feel good
about your participation. Your customers, friends and family will see you STAND OUT!
 Participate with thousands of businesses in a meaningful way.
If everyone does a little, it becomes a lot!!
 Choose all 4 charities for the year or support just one.
 Choose a charity that is near and dear to your heart to support all year long OR sign up to
support all 4 charities, which rotate each quarter.
 The charities’ donors and email list will receive emails throughout the year about our
program with a link taking them to participating businesses.
 Multiple national press releases throughout the year.
 Potential press for your business with press releases throughout the year.
 Contests for the businesses
 Ask the businesses to do something unique to help in the fundraising, write about it and send it
in
 Businesses on the same street unite
 Gather volunteers in the community
 Winners receive
 Vacation
 Press Release about their business and what they did for the charity
 Framed letter from the charity for your business – (receive 1 letter from the charity you
choose- if you choose all 4, then it is based on which quarter you sign up)

27. Charity Branding
What does the Charity
get out of it?
 Over 4000 businesses will receive emails about your charity 2x/year – 1x in April
and 1x during their featured quarter
 Our sales force will be talking about the charity to new businesses throughout the
year
 Over 4000 businesses will be given a choice of which charity to support for the
year OR to choose all charities in our program
 You can stand out by supplying more materials or something different that may make a
business take notice of your charity.
 We hold contests to encourage the customers to fundraise on your behalf.
 Once a business chooses their charity, they are sent a poster to display in their
business
 Fundraising: this poster has the texting info for donations
 Featured on our website for a year
 Exclusivity for a YEAR- you are the only charity of your type in our program for
that year
 Joint press releases throughout the year. (minimum of 4 from us- 1 for each charity)