Stark Line is launching Bangladesh's first refillable marker system. It is a partnership between 3 individuals that launched in January 2016 with projected startup costs of 650,000 BDT and total project costs of 8.45 million BDT, financed through equity and debt. The company aims to repay loans by 2021 and earn 2 million BDT in free cash flow by 2019 by producing environmentally friendly markers with refillable ink at a lower cost than competitors. Market research shows demand for lower priced, refillable markers. Stark Line plans to increase awareness, ensure quality, and expand its product line to become the market leader.

4. ‘ ’

6. Stark line is country’s first refill system marker venture.
 Stark line is a partnership (3 partners) company.
 The project starts at November 2015 and the
commercial launch is on January 2016.
 The starts up expenses are projected to be BDT
650000.
 The firm’s project cost is BDT 8450000.
 The project cost is financed by 75% equity provided
equally by the partners and 25% debt provided by
financial institution.
 Stark Line repay loans by the year 2021.
 Stark Line will earn BDT 2, 00 00,000 free cash flow
by the year 2019.

7. PRODUCING REFILL SYSTEM MARKER TO
INCREASE EFFICIENCY AND SAVE THE MONEY
BUSINESS TYPE : PARTNERSHIP
BUSINESS OPERATES IN DHAKA
METROPOLITAN CITY FOR THE FIRST 2 YEARS

8. STARK LINE MARKER
NEED
EFFICIENT
MARKER
ECO-FRIENDLY

10. MARKER COLOR REFILL

12. Marker with refill at lower cost…
It’s use environment favorable
ink…
Ink is made without using any
harmful ingredient. Others
Companies usually use xylene,
toluene and urethane resin but we
are not using urethane resin

13. Stark Line Company's Vision Is To Make A
Environment Where People Can Use
Advance Educational Accessories At Lower
Cost.
VISION
MISSION
 Lower Cost.
 Environment Friendly Marker.
 Become The Market Leader.
 Increase Product Line.

14.  Quality products at a competitively
lower price .
 Create a demand.
GOALS
OBJECTIVES
 To repay loans by the year 2021.
 To attain net profit margin of 30% in
year 2017.

15. CONSUMERS SURVEYED: 100
 Question:-How frequently do you buy marker?
In a week:- 20% In two week:- 15% Monthly:-65%
 Question:-Do you satisfy with your current marker cost?
Yes:- 15% No:- 80% Others:-5%
 Question:- If a marker is made with refill facility, Is it will be
beneficial for you?
Yes:- 76% No:- 11% Maybe:-13%

16. Red leaf 707- is the largest marker manufacturer of
Bangladesh. Daily demand of marker is 233340 and it
grabs about 40% of total supply. (source: The
Financial Express, Publish date: January 26, 2008)
Expo- is the second largest marker manufacturer in
Bangladesh. The market share of Expo had increased
to 35% from 20%. (source: www.ssireview.org)
Uni-Line-is the third largest marker producer in
Bangladesh has a daily processing capacity of 65
thousand pitches of marker. (source: The Daily
Observers).

17.  Making people aware about refill facility, its non-
harmful advantage & lower cost.
 Focusing price, quality and unique selling
propositions.
 Creating customer loyalty and making customer
delight by proper quality assurance campaign.

19. Red Leaf Expo Uni-Line STARK LINE
1 Month = 1 Pcs 1 Month = 1 Pcs 1 Month = 1 Pcs 1 Month = 1 Pcs
1 Pcs = 45 Tk. 1 Pcs = 40 Tk. 1 Pcs = 35 Tk. 1 Pcs = 35 Tk.
45 * 12 = 540 Tk.
yearly
40 * 12 = 480 Tk.
yearly
35 * 12 = 420 Tk.
yearly
35 + 110 = 145
Save = 395 Save = 335 Save = 275 Total 145 Yearly
1 User’s can save 275 to 395 Tk. Yearly.
There are more than 4 lakh marker user in market. So they can
ultimately save 110000000 to 158000000 Tk. Yearly.

20. GAZIPUR
(FACTORY)
DHAKA
(WAREHOUSE)
DISTRIBUTOR

21. Television Commercials
FM Radio Ads
Newspaper Ads
Electronic &
Print Media
Posters and Leaflets
Notice Board Ads
Point Of Purchase Ads
Others

22. Add sample

23. Add sample

24. Intra-industry rivalry
Threat of new entrant
Threat of substitute
products
Bargaining power of
suppliers
Bargaining power of
customers
High
High
High
High
Low

25. Gross Profit
Net Profit
2015-16
2016-17
2017-18
2018-19
2019-20
AxisTitle
2015-16 2016-17 2017-18 2018-19 2019-20
Gross Profit 6.97 21.06 27.13 30.00 32.97
Net Profit 0.45 7.01 10.37 11.97 13.56
STARK LINE FUTURE

26. IF STARK LINE COMPANY PRODUCE
QUALITY PRODUCTS WITH
CUSTOMER EXPECTATION BY
EXPANDING THEIR PRODUCT LINE,
THEY BECOME THE MARKET
LEADER THEY ALSO BECOME
SUCCESSFUL TO GAIN THEIR
EXPECTED PROFIT RATE
ACCORDING TO THEIR ANTICIPATED