Starbucks News Release
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From September 11th to Veterans Day, Starbucks will donate the price difference between a grande and trenta drink purchased between 9am-12pm to local disabled veterans' medical bills. The goal is to raise over $1 million to support veterans who have sacrificed their bodies and minds. Money raised at each store will go to medical facilities for disabled veterans in that town. CEO Howard Schultz said the promotion allows Starbucks to give back to veterans who have done so much for the country.
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Starbucks News Release
- 1. Contacts: Corissa Detwiler FOR IMMEDIATE RELEASE cld11@albion.edu (517)260-6568 STARBUCKS GIVING BACK WITH A JOE Starting September 11 until Veterans Day (November 11), all Starbucks in the US will be donating the price difference of a grande towards disabled veterans’ medical bills for every purchase of a trenta drink between 9am and noon. Starbuck’s Giving Back with a Joe creates a culture of warmth and belonging, where everyone, including disabled veterans, feels welcomed. They have sacrificed their bodies and minds for everyone else. Every single cup of joe purchased from a US Starbucks location will donate the price difference of a trenta for any drink on the menu. The money donated will go to local disabled veterans who need further medical assistance. The company is taking part in this promotion to show customers the importance of supporting veterans to Starbucks. The company has set a goal to raise over 1 million dollars throughout the promotion. Local disabled veteran facilities in every town where a Starbucks store is located have been chosen. The money raised at each store will go to the corresponding disabled veteran’s facility in that specific town. Here is an example of how the promotion will go: A tall hot/iced salted caramel mocha is $4.25, the grande is $4.75, and the trenta is $5.25. Customers who purchase the trenta hot salted caramel mocha will have $1.00 donated to their local disabled veteran’s facility. Please note that this will only be valid from 9am until noon every day from September 11 – November 11. Store managers – please note that posters for this promotion will be arriving at all US locations within the week.
- 2. Howard Schultz, the CEO of Starbucks says, “… veterans have done so much for our country and now it is time for us to give back to them. Starbucks will donate the price difference of a grande or trenta to local disabled veterans around the United States to help with medical bills. This will show an immense amount of appreciation for their services.” By Giving Back with a Joe, veterans get medical assistance and customers get a cup of coffee. For more information, please go to: http://news.starbucks.com/ ###