What impact has the sexualisation of women in adveristing had on modern women? Nikola Hlavenkova
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can offer improvements to mood, focus, and overall well-being over time.
Why don’t teams work like they’re supposed toDS0209
This document discusses why teams often fail to achieve their goals and what elements are needed for successful teamwork. It analyzes the failure of Ghana Airways due to a lack of consistent leadership and frequent changes in management. Successful teams require clear goals, strong and consistent leadership, small sizes for better coordination, and a collaborative environment where members are accountable. The document also provides steps to build and lead effective teams, such as defining responsibilities and rewards to encourage collaboration over competition.
This document discusses how leadership styles can be gendered through an analysis of the television show "Undercover Boss". The authors analyzed transcripts from episodes featuring both male and female CEOs going undercover in their own companies.
The authors begin by reviewing literature that has traditionally viewed leadership as a masculine trait. However, more recent research questions this essentialist view and suggests leadership can be performed differently based on communicative practices.
The authors analyze the CEO interactions using Ashcraft's four frames of analyzing discourse, gender, and organization. They find examples of both traditionally masculine and feminine leadership styles as well as performative leadership where CEOs adapt their style. Overall, the analysis suggests leadership cannot be simply defined by gender and is constructed
The Style Scout: Style Expert and Retail Style Direction, Content Creation a...Alia Ahmed-Yahia
As The Style Scout, Alia Ahmed-Yahia blends her strong foundation in both editorial (as a previous editor of Vanity Fair and ELLE Magazines) with six years as Chief Style Director of Ann Taylor/LOFT. Partner with Alia as a consultant to drive brand affinity and awareness among women 25-45. Capabilities include spokesperson, speaking engagements (internal and external) as a relevant Style Expert, content creation, internal style/styling eduction and training programs and internal retail style direction.
The document discusses how to approach big ideas in today's digital world. It advocates defining the creative brief, big idea, and engagement strategy in a more participatory way that considers how technologies and culture have changed. Specifically, it recommends:
1) Fueling the brief by understanding real problems and how audiences participate rather than just saying things at people.
2) Defining ideas as platforms that live on and are generous, multifaceted, responsive, and propagated rather than just TV campaigns.
3) Awesifying ideas by building ecosystems and engagement strategies tailored to cultural behaviors on channels like social networks, rather than just disrupting them.
4) Using the RISE framework to recruit,
Lessons For "Undercover" Bosses - Organization Behavior (Case Study)amythafp
Group Members: Amytha Fatimah Putri, Annisa Surya P, Ilman Majid, Mayasita Novelia, and Kevin Wiliam P.
The document discusses the concept of MBWA (Management By Walking Around), which involves managers spending time with frontline employees. It notes both potential advantages like understanding challenges and sparking new ideas, and disadvantages such as employees feeling spied on. The responses provide ways for executives to learn about operations besides undercover methods, and for managers to minimize concerns about spying through open communication when using MBWA.
The document describes a single-blind study that tested whether multitasking or focusing on a single task leads to better comprehension. Participants either watched a 3-minute video alone or watched it while answering random text messages. Both groups then took a test on the video's plot. The hypothesis was that the texting group would score lower. Results supported this, as the average test scores for the non-texting groups were 91% for girls and 85% for boys, while the texting groups scored 61% and 56.5% respectively. The conclusion is that multitasking prevents full attention and comprehension.
What impact has the sexualisation of women in adveristing had on modern women? Nikola Hlavenkova
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can offer improvements to mood, focus, and overall well-being over time.
Why don’t teams work like they’re supposed toDS0209
This document discusses why teams often fail to achieve their goals and what elements are needed for successful teamwork. It analyzes the failure of Ghana Airways due to a lack of consistent leadership and frequent changes in management. Successful teams require clear goals, strong and consistent leadership, small sizes for better coordination, and a collaborative environment where members are accountable. The document also provides steps to build and lead effective teams, such as defining responsibilities and rewards to encourage collaboration over competition.
This document discusses how leadership styles can be gendered through an analysis of the television show "Undercover Boss". The authors analyzed transcripts from episodes featuring both male and female CEOs going undercover in their own companies.
The authors begin by reviewing literature that has traditionally viewed leadership as a masculine trait. However, more recent research questions this essentialist view and suggests leadership can be performed differently based on communicative practices.
The authors analyze the CEO interactions using Ashcraft's four frames of analyzing discourse, gender, and organization. They find examples of both traditionally masculine and feminine leadership styles as well as performative leadership where CEOs adapt their style. Overall, the analysis suggests leadership cannot be simply defined by gender and is constructed
The Style Scout: Style Expert and Retail Style Direction, Content Creation a...Alia Ahmed-Yahia
As The Style Scout, Alia Ahmed-Yahia blends her strong foundation in both editorial (as a previous editor of Vanity Fair and ELLE Magazines) with six years as Chief Style Director of Ann Taylor/LOFT. Partner with Alia as a consultant to drive brand affinity and awareness among women 25-45. Capabilities include spokesperson, speaking engagements (internal and external) as a relevant Style Expert, content creation, internal style/styling eduction and training programs and internal retail style direction.
The document discusses how to approach big ideas in today's digital world. It advocates defining the creative brief, big idea, and engagement strategy in a more participatory way that considers how technologies and culture have changed. Specifically, it recommends:
1) Fueling the brief by understanding real problems and how audiences participate rather than just saying things at people.
2) Defining ideas as platforms that live on and are generous, multifaceted, responsive, and propagated rather than just TV campaigns.
3) Awesifying ideas by building ecosystems and engagement strategies tailored to cultural behaviors on channels like social networks, rather than just disrupting them.
4) Using the RISE framework to recruit,
Lessons For "Undercover" Bosses - Organization Behavior (Case Study)amythafp
Group Members: Amytha Fatimah Putri, Annisa Surya P, Ilman Majid, Mayasita Novelia, and Kevin Wiliam P.
The document discusses the concept of MBWA (Management By Walking Around), which involves managers spending time with frontline employees. It notes both potential advantages like understanding challenges and sparking new ideas, and disadvantages such as employees feeling spied on. The responses provide ways for executives to learn about operations besides undercover methods, and for managers to minimize concerns about spying through open communication when using MBWA.
The document describes a single-blind study that tested whether multitasking or focusing on a single task leads to better comprehension. Participants either watched a 3-minute video alone or watched it while answering random text messages. Both groups then took a test on the video's plot. The hypothesis was that the texting group would score lower. Results supported this, as the average test scores for the non-texting groups were 91% for girls and 85% for boys, while the texting groups scored 61% and 56.5% respectively. The conclusion is that multitasking prevents full attention and comprehension.
Multitasking is commonly practiced by millennials but can reduce productivity and increase stress. While the brain can listen to music and do other tasks simultaneously, rapidly switching between complex tasks overloads the brain and reduces performance. Studies show multitasking leads to up to a 40% drop in productivity and 10% reduction in IQ. While multitasking may give a sense of motivation and productivity, evidence suggests it actually increases stress and reduces focus, efficiency, and work quality. Experts recommend setting boundaries and focusing on one task at a time to avoid these negative impacts of multitasking.
This is the presentation which get a good credit from Miss Syahrina 'Adliana in FSPP for AM225. This file can be referred to get a good marks in case study. :D
The document describes UPS's Community Internship Program (CIP) which aims to improve cultural understanding and empathy among managers. The monthly program places 50 executives each year in communities around the country to experience challenges faced by employees and citizens. A UPS manager credits his CIP experience with helping him better understand an employee's need for time off to care for family. The program opened his eyes to issues of poverty and inequality that some employees face. It is believed to help managers relate better to UPS's diverse workforce.
This document discusses motivation strategies used by Tesco, a large British retailer. It began as a small market stall in 1919 and has since expanded internationally with over 2,200 stores. Tesco uses both financial and non-financial rewards to motivate its over 468,000 employees globally. Strategies discussed include competitive pay and benefits, training opportunities, recognition programs, flexible work schedules, and soliciting employee feedback to ensure a supportive work environment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Multitasking is commonly practiced by millennials but can reduce productivity and increase stress. While the brain can listen to music and do other tasks simultaneously, rapidly switching between complex tasks overloads the brain and reduces performance. Studies show multitasking leads to up to a 40% drop in productivity and 10% reduction in IQ. While multitasking may give a sense of motivation and productivity, evidence suggests it actually increases stress and reduces focus, efficiency, and work quality. Experts recommend setting boundaries and focusing on one task at a time to avoid these negative impacts of multitasking.
This is the presentation which get a good credit from Miss Syahrina 'Adliana in FSPP for AM225. This file can be referred to get a good marks in case study. :D
The document describes UPS's Community Internship Program (CIP) which aims to improve cultural understanding and empathy among managers. The monthly program places 50 executives each year in communities around the country to experience challenges faced by employees and citizens. A UPS manager credits his CIP experience with helping him better understand an employee's need for time off to care for family. The program opened his eyes to issues of poverty and inequality that some employees face. It is believed to help managers relate better to UPS's diverse workforce.
This document discusses motivation strategies used by Tesco, a large British retailer. It began as a small market stall in 1919 and has since expanded internationally with over 2,200 stores. Tesco uses both financial and non-financial rewards to motivate its over 468,000 employees globally. Strategies discussed include competitive pay and benefits, training opportunities, recognition programs, flexible work schedules, and soliciting employee feedback to ensure a supportive work environment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.